1906 email designs from top brands
1. get a FREE Chill tin on orders $200+
Objective
This email aims to drive higher order values by incentivizing customers to spend $200 or more with a free 'Chill' tin, while also promoting the full lineup of 1906 products through a bundled discount and emotional benefit messaging.
Why this works
The email brilliantly ties a high-ticket incentive, a free 'Chill' tin, to a clear spending threshold, making the reward feel exclusive and worth chasing while subtly encouraging customers to explore the full product range to hit the target.
How to implement
By positioning the 'Chill' product as a solution for stress relief without compromising focus, the copy speaks directly to modern consumers’ desire for functional wellness, turning a promotional offer into an emotionally resonant lifestyle upgrade.
Pro Tip
Add a countdown timer or 'X left at this price' indicator near the 'SAVE $40' CTA to create urgency and reduce hesitation around the bundle purchase. • Include a short testimonial or user quote under the 'Chill' product description to reinforce social proof and validate the claim that it helps reduce stress without dulling focus.
2. Fast-acting pain relief is back in stock.
Objective
This email aims to drive immediate sales of 1906’s fast-acting pain relief edibles by highlighting their unique formulation and around-the-clock coverage, while creating urgency through the 'back in stock' messaging.
Why this works
The email brilliantly frames pain relief as a lifestyle enabler, not just a medical solution, by linking discomfort to disrupted sleep and daily moments, making the product feel essential, not optional.
How to implement
Using the visual metaphor of two complementary edibles, one red for AM, one dark for PM, creates an intuitive, memorable narrative that simplifies the product’s value proposition without needing complex explanations.
Pro Tip
Add a subtle countdown timer or 'Limited Stock' badge near the CTA to reinforce urgency and reduce hesitation, especially since the subject line already implies scarcity. • Include a short testimonial or satisfaction guarantee near the product grid to reduce perceived risk, especially important for a consumable health product where trust is critical.
3. Last day to get it there for Valentine’s!
Objective
This email aims to drive last-minute Valentine’s Day purchases by emphasizing urgency and offering a free gift with qualifying orders, encouraging immediate action to ensure timely delivery.
Why this works
The email leverages time-sensitive urgency by clearly stating it’s the last day to order for Valentine’s delivery, which taps into FOMO and motivates immediate purchase decisions without sounding pushy.
How to implement
Including a free gift with $200+ orders adds perceived value and encourages higher cart sizes, while the phrasing 'tin of Love' ties emotionally to the holiday, making the incentive feel personal and thoughtful.
Pro Tip
Add a visual countdown timer or 'Last Chance' badge near the CTA to reinforce urgency more dynamically, since text alone may not trigger the same emotional response for all users. • Include a brief testimonial or social proof near the offer section, such as '92% of Valentine’s orders shipped on time last year', to reduce hesitation and build trust in the delivery promise.
4. Introducing CBG: Now in Chill and Genius
Objective
To announce the addition of CBG to two existing product lines, Genius and Chill, and persuade subscribers to explore or purchase these upgraded formulas by highlighting enhanced cognitive benefits without compromising their original effects.
Why this works
The email brilliantly positions CBG as an enhancement rather than a replacement, reassuring loyal users that their favorite products haven’t changed, just evolved with smarter science to deliver clearer focus and calmer relaxation without side effects.
How to implement
By using vivid metaphors like 'thinking in HD' and 'cognitive filter,' the campaign transforms a complex cannabinoid into an intuitive, desirable benefit that resonates emotionally with users seeking mental clarity and composure in daily life.
Pro Tip
Add a subtle countdown timer or limited-edition badge near the CTA to create urgency around trying the new CBG-infused formulas, leveraging FOMO without disrupting the clean, educational tone of the email. • Include a short testimonial or user quote beneath each product description to reinforce social proof, especially since the email relies heavily on scientific claims that could be strengthened by real-user validation.
5. ‼️ Low stock alert: Go Beans are almost sold out.
Objective
The email aims to create urgency around the limited availability of Go Beans, encouraging immediate purchase by positioning them as a fast-acting, functional energy solution before they sell out. It also subtly reinforces brand trust through clean design and ingredient transparency.
Why this works
The email masterfully combines scarcity messaging with product education, turning a low-stock alert into a persuasive reason to act now while also explaining the functional benefits that justify the urgency.
How to implement
By highlighting specific plant-powered ingredients like L-theanine and theobromine, the email builds credibility and positions Go Beans as a science-backed energy solution, not just another snack or supplement.
Pro Tip
Add a subtle countdown timer or stock indicator (e.g., 'Only 127 left') near the CTA to amplify urgency and trigger FOMO without overwhelming the clean design. • Include a short testimonial or user quote beneath the product description to reinforce social proof and alleviate hesitation about trying a new functional product.
6. Acts of service? Gift giving? 🌹
Objective
This email aims to position 1906’s Love Drops as the ideal gift for expressing love in all its forms, whether through acts of service, quality time, or physical touch, by aligning the product with emotional connection and personalization.
Why this works
The email brilliantly maps the product to the five love languages, transforming a functional item into an emotionally resonant gift that speaks to deep human needs rather than just consumption.
How to implement
By using evocative imagery paired with concise, benefit-driven copy for each love language, the campaign creates instant relatability and helps recipients visualize how the product fits into their own relationships.
Pro Tip
Add a countdown timer near the CTA to create urgency around gifting, especially if tied to a holiday or event, which would increase conversion likelihood without altering the core message. • Include a customer testimonial or social proof snippet under one of the love language sections, especially 'Acts of Service' or 'Physical Touch', to reinforce credibility and reduce perceived risk for new buyers.
7. Afternoon-slump antidote
Objective
The email aims to drive immediate purchases by offering a free full-sized Chill tin with orders over $200, positioning the product as a fast-acting solution for afternoon slumps while reinforcing brand trust through clear benefits and social proof.
Why this works
The email brilliantly frames the product as an 'afternoon-slump antidote,' tapping into a universal pain point with emotional resonance while subtly implying urgency and daily relevance for the target audience.
How to implement
By highlighting the $40 value of the free tin upfront, the campaign creates instant perceived value that offsets the $200 threshold, making the offer feel generous and irresistible rather than conditional or restrictive.
Pro Tip
Add a subtle countdown timer or limited-quantity indicator near the CTA to create urgency, since the 'January Exclusive' tag is mentioned but not visually reinforced with scarcity cues. • Include a short testimonial or user quote near the product image to build social proof, currently, the email relies solely on product claims, which could be strengthened by real-user validation.
8. Dry January 🤝 nightcap
Objective
This email aims to support subscribers in maintaining their Dry January resolution by offering a non-alcoholic, relaxing alternative for evening wind-downs, while driving immediate product engagement through a clear call to action.
Why this works
The email brilliantly reframes the challenge of Dry January not as deprivation but as a chance to upgrade your evening ritual with a scientifically backed, guilt-free solution that supports both mental calm and physical relaxation.
How to implement
By visually anchoring the product to a cozy, relatable post-work scene, laptop, mug, soft lighting, the email creates an emotional hook that makes the ‘nightcap’ feel like a reward, not a compromise, for those committed to sobriety.
Pro Tip
Add a subtle countdown timer or urgency cue near the CTA to nudge immediate action, especially since the campaign targets a time-sensitive resolution (Dry January) that benefits from timely reinforcement. • Include a short testimonial or social proof snippet under the product description to validate the efficacy claims, for example, a quote like 'I actually look forward to my evening now' to strengthen emotional resonance.
9. Today only: Everything is 30% off.
Objective
This email aims to drive immediate sales by creating urgency around a limited-time 30% off flash sale across all products, encouraging subscribers to stock up before the offer expires tonight.
Why this works
The email brilliantly leverages time-sensitive urgency with a bold 'FLASH SALE! ENDS TONIGHT!' headline paired with a 12-hour countdown, compelling readers to act now rather than delay their purchase decision.
How to implement
Each product is emotionally framed with benefit-driven micro-copy like 'Love for connection' and 'Chill for unwinding,' transforming functional items into experiential solutions that resonate with users’ daily emotional needs.
Pro Tip
Add a visual countdown timer near the top of the email to reinforce urgency beyond text, making the time constraint more visceral and harder to ignore as users scroll. • Include a brief customer testimonial or social proof under the hero section to build trust and validate the value of the 30% discount, especially since it’s applied sitewide and may raise skepticism.
10. We fixed Dry January
Objective
This email aims to reframe Dry January as an opportunity for self-improvement rather than deprivation, positioning 1906’s products as enjoyable, functional alternatives that support social, energetic, and restful lifestyles without alcohol.
Why this works
The campaign brilliantly flips the script on Dry January by not just offering alternatives to alcohol, but by selling a richer, more vibrant lifestyle that feels like a gain, not a sacrifice, making abstinence emotionally rewarding rather than restrictive.
How to implement
Each product is framed around a specific life moment, socializing, morning energy, nighttime recovery, creating emotional resonance and functional relevance that helps customers visualize how 1906 fits seamlessly into their daily rituals, not just as a substitute but as an upgrade.
Pro Tip
Add a subtle social proof element, like a micro-testimonial or user stat, next to each product card to reinforce trust and reduce hesitation, especially since the audience may be new to functional alternatives and needs validation before clicking through. • Include a time-sensitive incentive (e.g., 'First 50 orders get free shipping') near the primary CTA to create urgency and nudge hesitant readers toward immediate action, especially since Dry January is a finite, goal-oriented window with high intent.