Proven ASUS email designs you can use
1. Tune in to win an ROG OLED monitor, Z790 motherboard, or gaming gear!
Objective
This email aims to drive engagement with ASUS’s ROG Gamescom 2023 event by encouraging users to watch highlight videos in exchange for entry into a high-value giveaway, ultimately boosting brand visibility and product interest among gamers.
Why this works
The email brilliantly ties product discovery to a high-stakes giveaway, making passive viewers active participants by framing video watching as the gateway to winning premium gaming gear, which deepens emotional investment.
How to implement
By clearly listing prize tiers and quantities, like 4 winners for OLED monitors and 10 for wireless mice, the campaign builds perceived fairness and urgency, subtly nudging users to act before others claim their share.
Pro Tip
Add a countdown timer near the CTA to emphasize the limited-time nature of the 08.22–09.22 giveaway window, which would increase urgency and reduce procrastination among potential entrants. • Include a brief FAQ or eligibility note near the prize list to preemptively answer common questions about entry rules, international participation, or prize delivery, reducing friction and boosting conversion confidence.
2. Save Up to $500 with ID.me Verification This Veterans Day
Objective
This email aims to drive verified military members to claim exclusive Veterans Day discounts of up to $500 on select ASUS laptops by verifying through ID.me before the November 12, 2025 deadline, while also promoting a free 1TB cloud storage offer to enhance perceived value.
Why this works
The email brilliantly ties patriotism to purchasing power by framing the discount as a tribute, not just a sale, making the offer feel emotionally resonant and personally rewarding for the target audience rather than transactional.
How to implement
By prominently displaying the exact dollar amount saved on each product, ASUS transforms abstract ‘up to $500’ messaging into tangible, product-specific value that reduces buyer hesitation and accelerates decision-making for price-sensitive military shoppers.
Pro Tip
Add a countdown timer beneath the CTA button to create urgency around the 11/12/2025 deadline, currently, the date is buried in small text, weakening the time-sensitive motivation for immediate action. • Reposition the ‘Free 1TB Cloud Storage’ cross-sell above the product grid to capture attention earlier in the scroll; as it stands, it’s visually de-prioritized and risks being missed by users focused on the main deals.
3. Honor. Celebrate. Save. Unlock Veterans Day Deals Today!
Objective
This email campaign aims to honor U.S. military veterans by offering them exclusive discounts on ASUS laptops and accessories, while encouraging immediate purchase through time-sensitive offers and identity verification via ID.me.
Why this works
The email brilliantly merges patriotic sentiment with commercial intent by framing discounts as a tribute to veterans, making the promotion feel emotionally resonant rather than purely transactional.
How to implement
By requiring ID.me verification, ASUS adds credibility and exclusivity to the offer, which not only prevents abuse but also reinforces the sincerity of honoring military service members with genuine perks.
Pro Tip
Add a countdown timer near the CTA to emphasize the limited-time nature of the Veterans Day offer, which could increase conversion by creating stronger urgency without requiring additional copy. • Include a brief testimonial or quote from a verified veteran customer near the hero section to humanize the campaign and strengthen emotional connection, making the offer feel more personally relevant to recipients.