2026-02-28 · 10 min read

Bolay email designs from top brands

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Here’s the thing: it’s hard to find real Bolay emails in one place, so we collected them. Browse actual campaigns Bolay sent, with screenshots and analysis of subject lines, modular blocks, imagery, and CTAs. Use this gallery to benchmark their promo structure and borrow proven patterns for your own emails.

1. We're Open for Business!

1. We're Open for Business!
1. We're Open for Business!
Subject: We're Open for Business!
Objective

To inform customers that all Bolay locations have resumed normal business hours following Hurricane Idalia and to encourage immediate online ordering by emphasizing freshness and readiness to serve.

Why this works

The email leverages post-disaster reassurance by clearly stating operations have returned to normal, which builds trust and reduces customer hesitation during uncertain times.

How to implement

By centering the message around 'freshness' and pairing it with vibrant ingredient visuals, the brand emotionally connects with health-conscious diners while subtly reinforcing quality.

Pro Tip

Add a clickable store locator or map link below the CTA to help customers quickly find their nearest open location, enhancing convenience and reducing friction in the ordering journey. • Include a short customer testimonial or review snippet near the bottom to reinforce social proof and reassure new or hesitant customers about food quality and service reliability post-hurricane.

Colors:
#87CEEB
#FF6B6B
#FFFFFF

2. Garlic Mushrooms. *Chefs Kiss* Enough Said.

2. Garlic Mushrooms. *Chefs Kiss* Enough Said.
2. Garlic Mushrooms. *Chefs Kiss* Enough Said.
Subject: Garlic Mushrooms. *Chefs Kiss* Enough Said.
Objective

To drive immediate orders for Bolay’s new Steak Au Jus Bol featuring Garlic Mushrooms by highlighting its chef-crafted quality and fresh preparation, using bold visuals and a direct CTA to convert email readers into customers.

Why this works

The email leverages sensory-driven language like 'Chef-Crafted' and 'Chefs Kiss' to evoke premium quality and culinary expertise, making the dish feel exclusive and worth trying immediately.

How to implement

By spotlighting a single hero product with vivid photography and a clear flavor story, garlic mushrooms, savory seasonings, garlic olive oil, the email eliminates choice paralysis and drives focused action.

Pro Tip

Add a small countdown timer or limited-time badge near the CTA to create urgency around the new Garlic Mushrooms feature, encouraging faster conversion before novelty fades. • Include a one-line customer testimonial or rating (e.g., 'Rated 4.8/5 by 200+ customers') beneath the product description to build social proof and reduce perceived risk for first-time buyers.

Colors:
#E62E2E
#FFFFFF
#00B3A7

3. Citrus Chicken Breast. The white-meat chicken option you ALL were asking for!

3. Citrus Chicken Breast. The white-meat chicken option you ALL were asking for!
3. Citrus Chicken Breast. The white-meat chicken option you ALL were asking for!
Subject: Citrus Chicken Breast. The white-meat chicken option you ALL were asking for!
Objective

This email aims to announce and drive immediate orders for Bolay’s new Citrus Chicken Breast, positioning it as a highly requested menu addition while cross-promoting Garlic Mushrooms to increase average order value.

Why this works

The email leverages social proof by implying customer demand, 'the white-meat chicken option you ALL were asking for', which builds credibility and urgency without needing testimonials or reviews.

How to implement

By placing the primary CTA directly beneath the hero image and product announcement, the email minimizes friction and capitalizes on peak visual interest to convert attention into action instantly.

Pro Tip

Add a subtle countdown timer or limited-time badge near the Citrus Chicken Breast CTA to amplify urgency, since the email implies exclusivity but doesn’t signal time sensitivity. • Include a one-line flavor descriptor or dietary highlight (e.g., 'gluten-free, citrus-marinated, oven-roasted') beneath the product name to help customers quickly self-qualify the item without scrolling.

Colors:
#FF4D4D
#00A878
#FFFFFF

4. We're serving up the FRESH.

4. We're serving up the FRESH.
4. We're serving up the FRESH.
Subject: We're serving up the FRESH.
Objective

The email aims to encourage parents to try Bolay’s Kids Bol by framing it as a smart, healthy compromise for picky eaters while simultaneously promoting a charitable cause, donating 50¢ per order to support foster children in Florida. It blends family nutrition with social impact to drive orders.

Why this works

By linking mealtime struggles with a feel-good charity angle, the email transforms a simple food order into a meaningful parenting win, making the purchase emotionally resonant rather than transactional.

How to implement

The use of a real child enjoying the meal with broccoli subtly normalizes healthy eating, reducing parental resistance by showing kids can willingly engage with nutritious options when presented appealingly.

Pro Tip

Add a clear visual hierarchy to the CTA by increasing button size or using contrasting color to ensure ‘Order a Kids Bol in September’ stands out more prominently against the red background. • Include a brief testimonial or stat from a parent or 4KIDS about the impact of donations to strengthen emotional credibility and reinforce the social proof behind the charitable tie-in.

Colors:
#008C9E
#FF4D4D
#FFFFFF

5. Kids Eat Bolay! We're on a mission to provide fresh and bold flavors for anyone and everyone!

5. Kids Eat Bolay! We're on a mission to provide fresh and bold flavors for anyone and everyone!
5. Kids Eat Bolay! We're on a mission to provide fresh and bold flavors for anyone and everyone!
Subject: Kids Eat Bolay! We're on a mission to provide fresh and bold flavors for anyone and everyone!
Objective

This email aims to encourage parents to bring their children to Bolay by promoting the Kids Bol meal as a healthy, flavorful option while tying the purchase to a charitable cause, supporting foster children in Florida. It blends family wellness with social impact to drive both emotional engagement and immediate action.

Why this works

The email brilliantly connects a family-friendly product with a charitable mission, turning a simple meal purchase into an act of community support that resonates emotionally with parents who want to do good while feeding their kids well.

How to implement

By featuring a genuinely happy, relatable kid holding the meal, the campaign humanizes the brand and visually reinforces that children enjoy Bolay’s flavors, making it easier for skeptical parents to trust the product’s appeal to picky eaters.

Pro Tip

Add a clear visual hierarchy to the CTA by increasing button size or using contrasting color to ensure 'Order a Kids Bol in September' stands out more prominently against the red background, reducing friction for mobile users. • Include a brief testimonial or quote from a parent or foster care advocate near the offer section to strengthen emotional credibility and reinforce the social impact message without relying solely on statistics.

Colors:
#00A896
#0077B6
#FF4D4D

6. Goodbye, BBQ Chicken! Here for a good time, not a long time - hurry in before it's too late!

6. Goodbye, BBQ Chicken! Here for a good time, not a long time - hurry in before it's too late!
6. Goodbye, BBQ Chicken! Here for a good time, not a long time - hurry in before it's too late!
Subject: Goodbye, BBQ Chicken! Here for a good time, not a long time - hurry in before it's too late!
Objective

To create urgency and drive immediate orders for Bolay’s limited-time BBQ Chicken by emphasizing its temporary availability and tying it to the end of summer, encouraging customers to act before it’s gone.

Why this works

The email brilliantly leverages FOMO by framing the BBQ Chicken as a fleeting seasonal treat, making customers feel they’re missing out if they don’t act before summer ends.

How to implement

By visually isolating each ingredient in a clean, circular layout against a warm yellow background, the email subtly communicates freshness and quality without overwhelming the viewer.

Pro Tip

Add a countdown timer near the CTA to reinforce urgency visually, since the current text-based urgency may not be enough to trigger immediate action for time-sensitive customers. • Include a small testimonial or customer quote near the product grid to build social proof, especially since the email lacks any third-party validation to support the product’s appeal.

Colors:
#FFC107
#FFFFFF
#2E7D32

7. Serving Up Smiles! Bolay believes in supporting the community through fresh food.

7. Serving Up Smiles! Bolay believes in supporting the community through fresh food.
7. Serving Up Smiles! Bolay believes in supporting the community through fresh food.
Subject: Serving Up Smiles! Bolay believes in supporting the community through fresh food.
Objective

This email aims to drive orders of the Kids Bol during September by tying the purchase to a charitable cause, donating 50¢ per order to 4Kids to support foster children in Florida, while reinforcing Bolay’s community values and healthy eating mission.

Why this works

By linking a child’s meal purchase to a tangible community impact, 50¢ per order going to foster kids, Bolay transforms a routine food decision into an emotionally rewarding act of generosity that resonates with family-oriented customers.

How to implement

The email strategically uses a joyful, real-child visual paired with bold typography to humanize the cause, making the message instantly relatable and memorable while subtly reinforcing the brand’s commitment to healthy, bold choices for families.

Pro Tip

Add a visible countdown or urgency element (e.g., 'Only 30 days to make a difference!') near the CTA to encourage immediate action and reinforce the time-bound nature of the September promotion. • Include a small testimonial or quote from 4Kids or a foster family to add emotional credibility and strengthen the connection between the customer’s purchase and the real-world impact being made.

Colors:
#00B4A0
#FF4D4D
#FFFFFF

8. We're putting the FUN in FUNdraise! Get 20% back with Bolay Fresh Bold Kitchen

8. We're putting the FUN in FUNdraise! Get 20% back with Bolay Fresh Bold Kitchen
8. We're putting the FUN in FUNdraise! Get 20% back with Bolay Fresh Bold Kitchen
Subject: We're putting the FUN in FUNdraise! Get 20% back with Bolay Fresh Bold Kitchen
Objective

The email aims to encourage schools, sports teams, and charities to partner with Bolay for fundraising by highlighting a 20% cash-back incentive. It seeks to drive immediate sign-ups by positioning Bolay as a fun, rewarding solution for community fundraising efforts.

Why this works

Bolay brilliantly ties emotional appeal to practical benefit by showing a smiling customer enjoying food while clearly stating the 20% cash-back offer, making the fundraiser feel both joyful and financially smart for organizations.

How to implement

The vertical ‘FUNDRAISE WITH US!’ banner creates visual urgency and acts as a strong directional cue, guiding the eye toward the CTA while reinforcing the campaign’s core message without cluttering the layout.

Pro Tip

Add a brief testimonial or success story from a past fundraiser to build social proof, currently, the email lacks real-world validation that could reassure new organizations about the program’s effectiveness. • Include a subtle countdown or time-sensitive note (e.g., ‘Limited spots available’) near the CTA to create urgency, since the current design doesn’t convey any time-bound incentive to act immediately.

Colors:
#0096D6
#FF6B6B
#00BFA5

9. Be BOLD 4KIDS at Bolay Fresh Bold Kitchen!

9. Be BOLD 4KIDS at Bolay Fresh Bold Kitchen!
9. Be BOLD 4KIDS at Bolay Fresh Bold Kitchen!
Subject: Be BOLD 4KIDS at Bolay Fresh Bold Kitchen!
Objective

This email aims to drive sales of Kids Bol meals while simultaneously promoting a charitable cause by donating a portion of proceeds to 4Kids, encouraging community engagement and school fundraising participation.

Why this works

The email brilliantly ties a playful, kid-focused visual narrative to a charitable mission, making the act of ordering a meal feel emotionally rewarding and socially responsible for parents.

How to implement

By offering schools 20% back through a simple registration process, Bolay transforms casual dining into a community fundraising tool, deepening local loyalty and repeat engagement beyond the initial purchase.

Pro Tip

Add a countdown timer or deadline indicator in the fundraiser section to create urgency and encourage schools to register before the September window closes. • Include a short testimonial or quote from a school or parent who previously benefited from the fundraiser to build social proof and increase trust in the program’s impact.

Colors:
#00A99D
#006B9E
#FFFFFF

10. Farewell, Lemon Chicken. We're making room for something EVEN BETTER...

10. Farewell, Lemon Chicken. We're making room for something EVEN BETTER...
10. Farewell, Lemon Chicken. We're making room for something EVEN BETTER...
Subject: Farewell, Lemon Chicken. We're making room for something EVEN BETTER...
Objective

To create urgency and emotional engagement by announcing the discontinuation of a popular menu item, Lemon Chicken, while teasing a new protein launch to drive immediate orders and sustained customer interest.

Why this works

The email brilliantly leverages nostalgia and FOMO by framing a menu change as a bittersweet farewell, turning a potential customer disappointment into an emotional call to action that feels personal and urgent.

How to implement

By pairing the discontinuation announcement with a teaser for a new protein launch, the campaign transforms a loss into anticipation, keeping customers engaged and curious rather than alienated by the change.

Pro Tip

Add a countdown timer under the 'ORDER NOW!' button to amplify urgency, since the email mentions availability 'for the rest of the week' but doesn’t visually reinforce the time-sensitive nature of the offer. • Include a short testimonial or social proof quote from a customer who loved Lemon Chicken to deepen emotional resonance and validate the sentiment that this is a beloved item worth rushing to try one last time.

Colors:
#009688
#8BC34A
#FFFFFF