BrewDog email examples & ideas from real campaigns

This email aims to drive ticket sales for BrewDog’s New Year’s Eve event by evoking nostalgia for 70s party vibes and highlighting affordable drinks and late-night food options to encourage immediate booking.

The email brilliantly taps into retro nostalgia by promising a 70s-themed New Year’s Eve, instantly creating emotional resonance and a sense of escapism that motivates readers to join the celebration.

Pricing is strategically presented as a value-packed experience, beer from £1.95, wine from £2.95, cocktails from £3.95, making the offer feel irresistible without overwhelming the reader with complexity.

Add a countdown timer above the CTA to create urgency and reinforce the limited-time nature of the event, which would increase conversion by leveraging FOMO. • Include a short testimonial or social proof snippet from a past attendee to build credibility and reduce hesitation around booking, especially for first-time guests.

This email aims to drive urgent bookings for BrewDog’s New Year’s Eve event by highlighting a retro 70s-themed party with exclusive drink pricing and a limited-time wings offer, creating FOMO through time-sensitive language and vibrant visuals.

The email brilliantly leverages nostalgia by anchoring the New Year’s Eve event in a 70s theme, instantly evoking emotional resonance and differentiating the experience from generic holiday parties while aligning with BrewDog’s bold, rebellious brand voice.

Pricing is presented with visual icons and clear tiering, beer, wine, cocktails, making the value proposition instantly scannable and irresistible, which reduces friction for decision-making and encourages immediate action without overwhelming the reader.

Add a countdown timer near the CTA to visually reinforce urgency and create psychological pressure, especially since the subject line and copy emphasize 'last chance', this would strengthen the FOMO trigger already in play. • Include a small map pin or 'Find Your Nearest Bar' link under the 'Book Now' button to reduce friction for location-based decision-making, since the event is venue-specific and users may need to confirm proximity before committing.

To excite subscribers about BrewDog’s launch of six new beers while promoting the 2023 Advent Calendar as a festive, value-packed bundle, driving immediate purchases through product highlights and limited-time incentives.

BrewDog brilliantly frames product variety as rebellion, not just launching six new beers, but positioning it as a defiant act against ‘old breweries,’ which builds brand identity while making the release feel culturally significant and worth celebrating.

Each beer is given its own personality through vivid flavor storytelling, like ‘Grind’ appealing to coffee lovers and eco-conscious drinkers, which transforms product descriptions into emotional hooks that help customers self-select based on taste and values.

Add a countdown timer or ‘limited stock’ indicator near the Advent Calendar CTA to amplify urgency, since the email mentions a deadline (October 15) but doesn’t visually reinforce scarcity or time sensitivity in the section where the offer lives. • Reposition the ‘New In’ button beneath the hero image to sit directly above the first product card, currently it’s floating awkwardly between copy and the first product, which breaks visual flow and reduces its effectiveness as a navigation cue.

This email aims to drive excitement and engagement around BrewDog’s limited-edition 'Overboard' beer launch tied to Beer Day Britain, while also promoting Father’s Day offers and a stadium partnership with West Ham United to boost sales and social sharing.

The email masterfully ties product launches to cultural moments, like Beer Day Britain, creating urgency and relevance that transforms a simple beer release into a shared national celebration worth participating in.

By blending promotional discounts with experiential storytelling, like partnering with West Ham United, the brand elevates transactional offers into emotionally resonant moments that appeal to both fans and casual drinkers alike.

Add a countdown timer next to the 'All Cans On Deck' CTA to emphasize the limited availability of Overboard beer and create real-time urgency for immediate action. • Reposition the Father’s Day offer section higher or integrate it visually with the hero image to ensure it doesn’t get overlooked, especially since it’s time-sensitive and targets a key gifting audience.