2026-02-28 · 4 min read

Children's Hospital Los Angeles email designs from top brands

Children's Hospital Los Angeles
Children's Hospital Los Angeles
Children's Hospital Los Angeles
Children's Hospital Los Angeles
Children's Hospital Los Angeles
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Here’s the thing: most healthcare emails feel generic, Children’s Hospital Los Angeles emails don’t. This gallery shows real CHLA campaigns they actually sent, with screenshots plus notes on subject lines, accessibility-friendly layout, and donation or action CTAs. Use these patterns to shape clearer, more human messaging that still drives clicks.

1. One little Valentine can go a long way 💝

1. One little Valentine can go a long way 💝
1. One little Valentine can go a long way 💝
Subject: One little Valentine can go a long way 💝
Objective

This email campaign aims to encourage supporters to send digital Valentine’s Day cards to hospitalized children at CHLA, with each card triggering a $1 donation from Porto’s Bakery & Café to the hospital’s Children’s Fund. It also seeks to foster emotional connection by highlighting how small gestures can bring joy and support to vulnerable patients.

Why this works

The campaign brilliantly ties a universally loved holiday tradition, sending Valentine’s cards, to a deeply human cause, making donors feel personally connected to hospitalized children while turning a simple act into measurable impact through dollar-for-card matching.

How to implement

By anchoring the campaign in a time-sensitive, emotionally resonant event, the hospital’s Valentine’s Day party, it creates urgency without guilt-tripping, encouraging immediate participation while reinforcing that every card contributes to both joy and critical funding for patient care.

Pro Tip

Add a progress bar or counter near the goal statement (‘50,000 cards’) to visually show how close the campaign is to its target, this would boost urgency and social proof, motivating latecomers to participate before the deadline. • Place the ‘Donate Now’ button earlier in the email, perhaps after the first CTA, or add a secondary CTA above the signature, since some readers may want to donate directly without sending a card, especially if they’re short on time.

Colors:
#0097e6
#ff8a3c
#ffffff

2. Celebrating American Heart Month

2. Celebrating American Heart Month
2. Celebrating American Heart Month
Subject: Celebrating American Heart Month
Objective

This email aims to raise awareness and drive donations during American Heart Month by sharing inspiring patient stories and highlighting a Valentine’s Day card campaign that converts community support into direct financial contributions for pediatric heart care at CHLA.

Why this works

The email masterfully ties emotional patient narratives to a time-sensitive, actionable campaign, using Valentine’s Day as a thematic bridge to turn goodwill into measurable donations through a matching gift incentive from a corporate partner.

How to implement

By spotlighting real children who’ve overcome heart conditions, the campaign humanizes complex medical achievements and builds trust, making donors feel personally connected to the impact of their contribution rather than just supporting an abstract cause.

Pro Tip

Add a progress bar or countdown timer near the Valentine’s Day card donation section to create urgency and social proof, encouraging faster participation before the Feb. 13 deadline and the $50K match cap. • Include a short video thumbnail or animated GIF in the ‘Promising Results’ section to visually demonstrate the Minima stent procedure or patient recovery, making complex medical innovation more digestible and emotionally resonant.

Colors:
#005A9C
#00A6D6
#FF8C00

3. 👀 We don't see your Valentine yet, lyman

3. 👀 We don't see your Valentine yet, lyman
3. 👀 We don't see your Valentine yet, lyman
Subject: 👀 We don't see your Valentine yet, lyman
Objective

This email aims to urgently encourage recipients to send digital Valentine’s cards to hospitalized children before a deadline, while highlighting a matching donation from Porto’s Bakery to amplify the impact and emotional appeal.

Why this works

The email brilliantly ties a time-sensitive, emotionally resonant campaign to a tangible goal, 50,000 cards, with a progress bar that creates urgency while making the donor feel part of a collective mission.

How to implement

By partnering with a beloved local business, Porto’s Bakery, the campaign leverages community trust and adds a compelling incentive: every card triggers a $1 donation, transforming a simple gesture into a measurable act of generosity.

Pro Tip

Add a countdown timer next to the progress bar to visually reinforce the urgency of the 1-day deadline, making the time pressure more immediate and compelling for procrastinators. • Include a brief testimonial or photo from a child who received a card last year to personalize the impact, this would strengthen emotional persuasion beyond abstract benefits like ‘spark a smile’ or ‘lift spirits.’

Colors:
#0096D6
#9C27B0
#FF6F00

4. Will you send a Valentine to a child at CHLA, lyman?

4. Will you send a Valentine to a child at CHLA, lyman?
4. Will you send a Valentine to a child at CHLA, lyman?
Subject: Will you send a Valentine to a child at CHLA, lyman?
Objective

The email aims to inspire recipients to send a personalized Valentine’s Day card to a child at Children’s Hospital Los Angeles, turning a simple gesture into a meaningful act of support that also triggers a corporate donation from Porto’s Bakery & Cafe. It blends emotional connection with measurable impact to drive participation before a deadline.

Why this works

The campaign brilliantly ties a personal, emotional act, sending a Valentine, to a tangible community benefit, making donors feel like they’re not just giving money, but delivering joy directly to a child’s heart during a lonely hospital stay.

How to implement

By partnering with Porto’s Bakery & Cafe to donate $1 per card up to $50,000, the email transforms a low-effort action into a high-impact fundraising mechanism, giving donors a clear, time-bound goal that fuels urgency and collective momentum.

Pro Tip

Add a visual progress bar or counter showing how many cards have been sent toward the 50,000 goal to create social proof and motivate latecomers by showing momentum and near-attainable impact. • Include a brief testimonial or quote from a past card-sender or child recipient to reinforce emotional resonance and demonstrate real outcomes, this would strengthen the ‘why’ behind the action beyond the corporate match.

Colors:
#0096E6
#FF6B35
#FFFFFF