Proven Chomps email designs you can use
1. 🎂 Flash Birthday Sale!! 🎂
Objective
This email aims to drive immediate sales by celebrating Chomps’ 11th birthday with a limited-time discount, creating urgency through a 'today only' flash sale while reinforcing brand values like sustainability and high protein content.
Why this works
The email brilliantly ties a milestone birthday to a flash sale, transforming a brand anniversary into a customer-centric event that feels celebratory rather than promotional, which builds emotional connection and urgency simultaneously.
How to implement
By highlighting 'sustainably sourced since day 1' and 'zero sugar' alongside the discount, the campaign reinforces core brand values without diluting the offer, making the sale feel aligned with the customer’s health and ethical priorities.
Pro Tip
Add a countdown timer near the CTA to visually reinforce the 'today only' urgency, which could increase conversion by making the time-sensitive nature of the offer more visceral and immediate. • Include a small testimonial or social proof snippet near the product grid, like 'Over 10,000 customers grabbed this deal last year', to build trust and reduce hesitation for first-time buyers.
2. Don't miss up to 25% OFF ❤️
Objective
The email aims to drive urgency and last-minute conversions by reminding subscribers that the Black Friday sale is ending soon, while incentivizing larger purchases and new subscriptions with tiered discounts. It also cross-promotes Amazon as an alternative shopping channel to capture additional sales.
Why this works
The email leverages tiered discount thresholds to encourage higher order values by clearly showing customers how much more they can save by spending $50 or $70, turning a simple sale into a strategic spending incentive.
How to implement
Including a secondary CTA to Amazon with a matching discount creates a seamless omnichannel experience, reducing friction for customers who prefer shopping on Amazon while still driving revenue for the brand.
Pro Tip
Add a countdown timer or 'Sale ends in X hours' notice near the top to visually reinforce urgency and reduce the cognitive load of calculating time left. • Include a small product grid or hero image of top-selling items to give visual context to the sale, helping customers quickly identify what to buy instead of just seeing discount percentages.
3. Simple Snacking, up to 25% off 💡
Objective
This email aims to drive immediate purchases by promoting a limited-time discount on Chomps meat sticks, while reinforcing their value as simple, high-protein, zero-sugar snacks that fit seamlessly into daily routines. It encourages bulk buying through tiered savings to increase average order value.
Why this works
The email brilliantly ties product benefits, like 9-10g of protein and zero sugar, to real-life usage moments, making the snack feel indispensable rather than optional, which builds emotional resonance and urgency around the discount.
How to implement
By visually anchoring each discount tier to a specific spending threshold and pairing it with lifestyle imagery, the campaign transforms a generic sale into a personalized value proposition that motivates customers to spend more to unlock greater savings.
Pro Tip
Add a countdown timer near the 'START SAVIN'' CTA to create urgency and reduce decision latency, especially since the offer is time-sensitive and the email lacks any temporal pressure cues. • Include a short testimonial or social proof snippet under the 'BUY MORE, SAVE MORE' section to validate the tiered discount strategy, e.g., '92% of customers who spend $50+ say they save more per stick,' which builds trust in the offer’s value.
4. Prime Day is here 👉
Objective
This email aims to drive immediate Amazon purchases during Prime Day by highlighting time-sensitive discounts on bulk packs of Chomps beef sticks, leveraging urgency and celebration to convert existing fans and attract new buyers.
Why this works
The email brilliantly ties the brand’s product offering to a major retail event, Prime Day, creating instant relevance and urgency that motivates immediate action from Amazon-savvy shoppers already primed to buy.
How to implement
By visually showcasing two distinct product variants with bold packaging and flavor labels, the email simplifies decision-making for customers while subtly encouraging variety purchases through clear visual contrast and flavor differentiation.
Pro Tip
Add a small countdown timer or 'while supplies last' badge near the CTA to amplify urgency, since the offer is only valid for two days and the current design doesn’t visually reinforce time sensitivity. • Include a short testimonial or social proof snippet near the product images, like 'Over 10,000 customers stocked up last Prime Day', to build trust and reduce hesitation for first-time buyers.
5. Whole Foods Shoppers: Special $3 rebate for you!
Objective
This email aims to drive immediate in-store purchases of Chomps 8-count pouches at Whole Foods by offering a time-sensitive $3 rebate, leveraging the partnership to build trust and urgency among health-conscious shoppers.
Why this works
The email brilliantly leverages a trusted retail partner’s logo to instantly validate the offer’s legitimacy, making the rebate feel more credible and enticing to shoppers already loyal to Whole Foods.
How to implement
By featuring a billboard-style visual of the product lineup in vibrant packaging, the campaign creates an aspirational, real-world context that subtly implies widespread popularity and accessibility without needing to say it outright.
Pro Tip
Add a brief FAQ or step-by-step redemption instructions below the CTA to reduce friction, many shoppers may hesitate if they’re unsure how to claim the rebate, even if the offer is compelling. • Include a small testimonial or social proof near the product image, such as ‘Loved by 10,000+ Whole Foods shoppers,’ to strengthen emotional appeal and reduce perceived risk for first-time buyers.
6. NEW MINI STICKS are HERE 🤏
Objective
To introduce and drive immediate purchases of Chomps’ new Mini Sticks by highlighting their compact size, familiar flavor, and nutritional benefits while cross-promoting existing flavors in mini format.
Why this works
The email brilliantly leverages playful, conversational copy like 'MEAT THE NEW MINI STICKS' and 'SMALL BUT MIGHTY' to instantly humanize the product and create emotional resonance with snack lovers seeking fun, guilt-free indulgence.
How to implement
By visually contrasting the mini sticks against the OG lineup with real hands holding each flavor, the campaign builds trust through relatability and subtly encourages customers to expand their cart by reminding them of familiar favorites now available in convenient sizes.
Pro Tip
Add a limited-time urgency element like a countdown timer or 'First 500 orders get free shipping' near the CTA to convert passive scrollers into immediate buyers, especially since this is a new product launch. • Include a short testimonial or user-generated photo in the 'OG Lineup' section to validate flavor consistency and build social proof, helping hesitant customers feel confident trying the mini versions of familiar favorites.
7. It’s official: Find us at ALDI near you 🎉
Objective
This email aims to excite Chomps customers by announcing the official retail partnership with ALDI, encouraging them to visit nearby stores to purchase Chomps beef sticks before the limited-time availability ends on November 30th.
Why this works
The email leverages a high-energy, celebratory tone with emojis and bold visuals to turn a simple retail announcement into a moment of shared excitement between the brand and its audience, making the news feel exclusive and urgent.
How to implement
By featuring a real person holding both Chomps products and an ALDI tote bag, the email visually bridges brand loyalty with retail accessibility, subtly reinforcing that Chomps belongs in everyday shopping routines without sacrificing its premium identity.
Pro Tip
Add a small map pin icon or 'Near You' tag next to the 'FIND A STORE' CTA to visually reinforce location-based urgency and improve intuitive navigation for mobile users. • Include a brief testimonial or social proof snippet (e.g., 'Over 50,000 Chomps fans already found us at ALDI!') to build credibility and reduce hesitation for first-time buyers at the new retail partner.
8. Snacks you can count on 💪
Objective
This email aims to position Chomps as the go-to snack for back-to-school routines by highlighting portability, nutrition, and convenience, encouraging immediate purchase through bold CTAs and vibrant visuals that resonate with parents and students.
Why this works
The email brilliantly ties product utility to real-life school-day scenarios, like locker storage and backpack portability, making the snack feel indispensable rather than optional for busy families.
How to implement
Using a bright, high-contrast color palette with green, yellow, and red not only grabs attention but also subtly evokes energy, trust, and urgency, aligning perfectly with the back-to-school timing and snack category.
Pro Tip
Add a subtle countdown timer or limited-time offer badge near the CTA to create urgency, since the back-to-school window is time-sensitive and can motivate faster conversions. • Include a short bullet list of nutritional highlights (e.g., 'High Protein | No Sugar Added | Gluten-Free') directly under the product grid to reinforce health claims without requiring users to click through.
9. 📬 SEPTEMBER STICK SERIES
Objective
This email aims to engage subscribers with Chomps’ September-themed content while promoting community involvement, sustainability initiatives, and product discovery through contests, ambassador programs, and carbon-neutral purchasing options.
Why this works
Chomps brilliantly ties seasonal relevance to community by spotlighting a teacher ambassador, blending personal storytelling with product promotion to create emotional resonance and trust among school-season shoppers.
How to implement
By integrating carbon neutrality as a checkout option paired with a charitable contribution, Chomps transforms an eco-conscious choice into a feel-good action that aligns with modern consumer values without compromising brand voice.
Pro Tip
The CTA 'LEARN HOW TO ENTER' appears twice with identical text for different contests, which may confuse users; differentiate the CTAs by specifying the contest name (e.g., 'Enter the Chicago Selfie Contest') to clarify intent and improve conversion. • The carbon-neutral section lacks visual hierarchy, consider adding a small icon or badge next to the 'LEARN MORE' button to visually signal environmental impact, helping eco-conscious readers quickly identify and engage with the sustainability message.
10. Snacks up to 25% OFF 😋
Objective
To drive immediate sales during the Black Friday promotion by incentivizing larger purchases and new subscriptions through tiered discounts, while creating urgency with limited-time messaging.
Why this works
The email brilliantly uses tiered discounts to encourage higher order values, 15%, 20%, and 25% off at increasing thresholds, making customers feel rewarded for spending more while subtly nudging them toward bigger carts.
How to implement
Including an extra 10% off for subscribers turns a promotional email into a dual-purpose tool: it drives immediate sales while simultaneously growing the subscriber list, creating long-term customer value beyond the sale itself.
Pro Tip
Add a visual countdown timer near the CTA to reinforce urgency and reduce decision latency, customers are more likely to act when they see time visibly ticking down on a limited offer. • Include a small product grid or hero image of top-selling items to give visual context to the sale, helping customers instantly recognize what’s on offer and reducing the cognitive load of imagining what to buy.