The complete Death Wish Coffee email collection

This email aims to drive engagement and pre-orders by leveraging the brand’s partnership with Dropkick Murphys for St. Patrick’s Day, while offering fans a chance to win concert tickets and travel reimbursement to see the band live in Boston.

The email brilliantly merges brand identity with cultural celebration by anchoring the campaign around St. Patrick’s Day and Dropkick Murphys, creating emotional resonance that goes beyond product promotion to shared community spirit.

By offering a video titled 'Day in the Life' featuring the band’s frontman, the campaign humanizes the partnership and builds authenticity, making fans feel like insiders rather than just consumers, a powerful emotional hook for engagement.

Add a countdown timer near the CTA to create urgency around the pre-order deadline for the hoodie and ticket giveaway, especially since the concert date (3/15) is fixed and time-sensitive. • Include a brief testimonial or quote from Ken Casey or a fan about the coffee or the collaboration to strengthen social proof and deepen emotional connection before the CTA.

To celebrate St. Patrick’s Day by rekindling Death Wish Coffee’s partnership with Dropkick Murphys, driving engagement through a behind-the-scenes video and incentivizing hoodie preorders with a chance to win concert tickets and travel reimbursement to their Boston show.

The email brilliantly merges brand personality with cultural celebration by leaning into St. Patrick’s Day through a genuine, long-standing partnership with Dropkick Murphys, making the promotion feel authentic rather than forced or seasonal.

By framing the video as a ‘day in the life’ of frontman Ken Casey with playful language like ‘it’s not stalking, it’s appreciation,’ the email turns passive content into an engaging, personality-driven experience that builds emotional connection with fans.

Add a countdown timer near the hoodie preorder CTA to create urgency around the contest deadline, especially since the concert date (3/15) is mentioned but not visually emphasized as time-sensitive. • Include a short testimonial or quote from Ken Casey or a fan about the coffee partnership to strengthen social proof and deepen the narrative connection between the band and the brand beyond just visuals.

This email aims to drive urgency and preorder participation for a limited-edition hoodie collaboration with Dropkick Murphys, while simultaneously entering customers into a sweepstakes to win concert tickets to see the band in Boston over St. Patrick’s Day weekend.

The email brilliantly ties a product preorder to a high-value experiential prize, concert tickets, making the purchase feel like a gateway to an unforgettable event rather than just a transaction.

By highlighting that 10% of proceeds support a named charity, the campaign transforms a simple hoodie sale into a socially conscious act, appealing to fans who want their spending to reflect their values.

Add a visible countdown timer near the CTA to visually reinforce the '2 MORE DAYS' urgency, increasing conversion pressure without relying solely on text. • Include a small image or icon of the concert venue (MGM Music Hall at Fenway) next to the ticket prize description to make the reward feel more tangible and immersive.