2026-02-28 · 10 min read

Graza email gallery from real brands

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Graza’s best emails are crisp, product-led, and built to sell without feeling salesy. Browse real campaigns Graza actually sent, complete with screenshots, subject lines, CTA language, and design breakdowns. If you want a clear reference for how Graza structures promos and product storytelling, you’re in the right place.

1. WE MADE A CANNED MARTINI

1. WE MADE A CANNED MARTINI
1. WE MADE A CANNED MARTINI
Subject: WE MADE A CANNED MARTINI
Objective

This email aims to generate excitement and drive immediate trial of Graza’s new canned Olive Oil Martini by highlighting its unique collaboration, limited availability, and sensory appeal. It positions the product as a fun, premium, and convenient cocktail experience for evening enjoyment.

Why this works

The email brilliantly leverages scarcity and exclusivity by labeling the product as 'Extremely X-TRA Virgin, Extremely Limited,' which taps into FOMO while reinforcing premium quality through playful, memorable phrasing that sticks in the reader’s mind.

How to implement

By describing the taste profile with vivid sensory language, 'Citrus-y yuzu and fresh extra virgin olive oil make for a rich, succulent cocktail with warm, herbal undertones', the brand transforms a simple drink into an immersive, luxurious experience that feels worth trying immediately.

Pro Tip

Add a countdown timer or 'Only X left' indicator near the 'Shop Now' CTA to amplify urgency and convert curiosity into immediate action, especially since the product is labeled 'Extremely Limited.' • Include a short testimonial or user quote near the taste description to build social proof, e.g., 'My new go-to for rooftop hangs!', to reinforce credibility and emotional resonance for first-time buyers.

Colors:
#C8F26A
#F5E3D0
#2E2E2E

2. This squeeze bottle's going BACK TO SCHOOL

2. This squeeze bottle's going BACK TO SCHOOL
2. This squeeze bottle's going BACK TO SCHOOL
Subject: This squeeze bottle's going BACK TO SCHOOL
Objective

This email aims to re-engage customers by tying Graza’s olive oil into back-to-school routines, promoting its versatility in kid-friendly recipes while encouraging immediate repurchase before the school year begins. It blends culinary inspiration with sustainability messaging to deepen brand loyalty.

Why this works

The email brilliantly repurposes the product’s squeeze bottle as a back-to-school hero by pairing it with kid-approved recipes, transforming a pantry staple into a daily ritual that parents will want to stockpile before the chaos of school mornings begins.

How to implement

By referencing a Michelin-starred restaurant’s granola recipe, Graza elevates its product from everyday oil to gourmet ingredient, subtly signaling quality and culinary versatility without alienating the everyday consumer who just wants easy, tasty breakfasts for their kids.

Pro Tip

Add a visual countdown timer or urgency indicator near the 'Get Graza' CTA to reinforce the 'before school year begins' message and nudge immediate action, since the current design lacks time-sensitive pressure despite the seasonal hook. • Include a small testimonial or user-generated photo from a parent using Graza in school lunches or breakfasts to build social proof, currently, the email relies on recipe appeal but misses the emotional validation that real customers provide.

Colors:
#F5E6D3
#B2E54C
#0A3B70

3. Sorry, this email is a little cheesy...

3. Sorry, this email is a little cheesy...
3. Sorry, this email is a little cheesy...
Subject: Sorry, this email is a little cheesy...
Objective

This email aims to drive engagement and product usage by showcasing fun, cheese-forward recipes that highlight Graza olive oil as a key ingredient, while subtly encouraging store visits and brand affinity through playful, foodie-focused storytelling.

Why this works

The email masterfully blends humor and culinary inspiration by leaning into cheesy puns and vibrant food photography, making the brand feel approachable while subtly reinforcing product versatility in real-life meals.

How to implement

By structuring each recipe as a mini-story with bold, playful headlines and clear CTAs, the email transforms passive readers into active participants, guiding them from curiosity to kitchen experimentation with minimal friction.

Pro Tip

Add a time-sensitive incentive (e.g., 'First 50 customers get a free sample') to the 'Find Your Store' CTA to increase urgency and conversion, especially since the email already builds appetite-driven momentum. • Include a small visual cue or icon next to each recipe CTA (like a timer or star) to subtly communicate preparation time or popularity, helping readers prioritize based on effort or social proof.

Colors:
#B2E84D
#F5E8D8
#2D2D2D

4. GRAZA'S AT TARGET 🎯

4. GRAZA'S AT TARGET 🎯
4. GRAZA'S AT TARGET 🎯
Subject: GRAZA'S AT TARGET 🎯
Objective

This email aims to celebrate and announce Graza’s new retail availability at Target, driving excitement and foot traffic by framing the product as a must-grab impulse buy during routine Target trips. It blends humor and relatability to turn a distribution milestone into a shareable, joyful customer experience.

Why this works

The email brilliantly turns a retail partnership announcement into a cultural moment by using playful, exaggerated excitement, like 'PINCH US, WE’RE DREAMING!', which makes the news feel personal and emotionally resonant rather than corporate.

How to implement

By embedding a relatable shopping fantasy, 'Imagine this: You’re at Target drinking an unsweetened mocha frappuccino pushing a cart full of candles and snacks down the OLIVE OIL AISLE', it taps into existing customer behavior to make the product feel like a natural, delightful addition to their routine.

Pro Tip

Add a clear, secondary CTA like 'See Which Stores Carry Graza' or 'Check In-Store Availability' near the product description to reduce friction for customers who want to confirm local stock before visiting. • Include a small visual cue or icon next to the 'TARGET JAMZ' button indicating it’s a playlist link, such as a Spotify or Apple Music logo, to clarify functionality and increase click-through by setting user expectations.

Colors:
#F9E7D9
#7ED957
#D32F2F

5. Picture this: I’m squeezing you

5. Picture this: I’m squeezing you
5. Picture this: I’m squeezing you
Subject: Picture this: I’m squeezing you
Objective

This email aims to foster emotional connection and brand loyalty by personally thanking customers for their support during a reflective, transitional holiday period, while subtly reinforcing future engagement through warm, food-centric imagery and anticipation of shared moments ahead.

Why this works

The email brilliantly leverages the liminal space between holidays to create intimacy, using conversational phrasing like 'time is fake' to disarm readers and invite them into a shared, slightly surreal moment that feels both personal and universally relatable.

How to implement

By framing customer loyalty as emotional ('keeping Graza in your hearts') rather than transactional, the brand elevates its relationship beyond commerce, subtly suggesting that Graza belongs not just in kitchens but in the emotional fabric of customers’ lives and memories.

Pro Tip

Add a visual hero section with a warm, candid photo of a kitchen scene or product in use to ground the emotional message in tangible, sensory imagery, this would strengthen the 'cozy time with friends and family' narrative and increase visual engagement. • Replace the generic 'click here' unsubscribe link with a more brand-aligned phrase like 'Unsubscribe (we’ll miss you)' to maintain tone consistency and soften the exit point, reducing friction and preserving goodwill even for those opting out.

Colors:
#FFFFFF
#000000
#F5F5F5

6. Early birds get the DELICIOUS OLIVE OIL

6. Early birds get the DELICIOUS OLIVE OIL
6. Early birds get the DELICIOUS OLIVE OIL
Subject: Early birds get the DELICIOUS OLIVE OIL
Objective

This email aims to simplify holiday gift shopping for busy recipients by highlighting Graza’s curated, giftable olive oil products, specifically the Duo Gift Set and limited-edition 'Drizz & Dip' Serving Set, while creating urgency to order before Thanksgiving.

Why this works

Graza brilliantly frames holiday gifting as a stress-relief solution, not just a product push, by acknowledging the recipient’s busy life and positioning their olive oil sets as the perfect, effortless gift that doubles as self-care.

How to implement

The playful tone and conversational phrasing, like 'look at that box??' and 'You’re welcome :-)', builds warmth and familiarity, making the brand feel like a helpful friend rather than a salesperson, which boosts emotional connection and trust.

Pro Tip

Add a visual of the actual gift sets, especially the 'Drizz & Dip' box, to the email body, since the current text-only description under-sells the product’s aesthetic appeal and gifting potential. • Include a secondary CTA or reminder near the bottom (e.g., 'Still deciding? Here’s why 10,000+ customers chose the Duo Set') to re-engage readers who scrolled past the initial offer without clicking.

Colors:
#FFFFFF
#000000
#FF6B6B

7. IT'S THE MONTHLY SQUEEZEEEEE

7. IT'S THE MONTHLY SQUEEZEEEEE
7. IT'S THE MONTHLY SQUEEZEEEEE
Subject: IT'S THE MONTHLY SQUEEZEEEEE
Objective

This email aims to build emotional connection and brand loyalty by sharing a personal, relatable story from the founder while promoting seasonal products and partnerships. It also seeks to drive traffic to recipes, local collaborations, and direct purchases through playful, community-driven messaging.

Why this works

The email opens with a disarmingly personal story that humanizes the brand, turning a mundane kitchen moment into a shared emotional experience that builds trust and relatability with the reader.

How to implement

By spotlighting local partnerships like Allday Pizza and Funny Face Bakery, the campaign leverages community credibility and regional pride to make product offerings feel exclusive, timely, and culturally embedded rather than purely transactional.

Pro Tip

Add a countdown timer or urgency cue near the 'Get Lemon Thyme Cookies!!' CTA to reinforce the limited-time nature of the offer and nudge immediate action, especially since the cookies are only available through September. • Include a small visual icon or badge next to the 'Read The Glog' button indicating it’s a new or exclusive feature, this would increase click-through by signaling novelty and value to readers who may otherwise overlook it.

Colors:
#B2E54C
#3A4E3A
#F5E6D3

8. This email IS NOT about a holiday sale

8. This email IS NOT about a holiday sale
8. This email IS NOT about a holiday sale
Subject: This email IS NOT about a holiday sale
Objective

This email aims to reconnect with subscribers by evoking nostalgic, carefree summer memories, not to push a sale, while subtly reinforcing brand personality and encouraging disengagement from screens in favor of real-life enjoyment.

Why this works

Instead of defaulting to discount-driven messaging, Graza leans into emotional nostalgia by reminding readers of simpler, screen-free holiday moments, making the brand feel human, relatable, and refreshingly un-salesy.

How to implement

By explicitly stating this email isn’t about a sale, Graza subverts expectations and builds trust, positioning itself as a brand that values connection over conversion, a rare and memorable tactic in today’s inbox clutter.

Pro Tip

Add a subtle, non-intrusive visual element, like a faded summer photo or minimalist icon, to reinforce the nostalgic theme without breaking the minimalist tone or distracting from the message. • Include a soft secondary CTA, such as 'Shop our summer snacks' or 'Treat yourself to a taste of summer,' to gently guide interested readers toward product discovery without undermining the anti-sale tone.

Colors:
#ffffff
#000000
#ffffff

9. COOKING HACKS WITH ANGELA DIMAYUGA

9. COOKING HACKS WITH ANGELA DIMAYUGA
9. COOKING HACKS WITH ANGELA DIMAYUGA
Subject: COOKING HACKS WITH ANGELA DIMAYUGA
Objective

This email aims to engage food enthusiasts by sharing creative, zero-waste cooking tips from Chef Angela Dimayuga, while subtly promoting Graza olive oil as the essential ingredient for elevated home cooking and encouraging recipe exploration and product purchase.

Why this works

The email brilliantly blends culinary authority with approachable, quirky tips, like turning bruised produce into jam or using rice water for soup, making Graza feel like a trusted kitchen companion rather than just a product.

How to implement

By anchoring the content around a charismatic chef’s personal philosophy, 'having fun with food', the brand builds emotional resonance and positions its olive oil as the secret ingredient behind joyful, inventive cooking, not just a pantry staple.

Pro Tip

Add a small visual indicator or icon next to each tip (e.g., a tiny jar, lemon, or rice bowl) to help readers quickly scan and mentally categorize the hacks, improving visual flow and retention. • Include a short testimonial or social proof quote from a customer who tried one of Angela’s tips using Graza oil, this would strengthen the product’s role in the narrative and boost conversion credibility.

Colors:
#B2E85D
#F5E0C9
#2E3A2A

10. Let’s make DUMPLINGS 🥟

10. Let’s make DUMPLINGS 🥟
10. Let’s make DUMPLINGS 🥟
Subject: Let’s make DUMPLINGS 🥟
Objective

This email aims to drive engagement and product usage by inviting subscribers to celebrate the Year of the Horse with a fun, culturally themed recipe using Graza’s Frizzle oil. It encourages cooking at home while subtly promoting the oil’s high-heat performance.

Why this works

The email brilliantly ties a cultural moment, the Year of the Horse, to a specific, craveable recipe, making the product feel essential to a celebration rather than just another cooking oil.

How to implement

Using playful, conversational copy like 'fry ‘em with Frizzle, and eat 8 (or 9) of them for good luck!!' turns a cooking instruction into a memorable, shareable ritual that builds emotional connection.

Pro Tip

Add a short recipe card or ingredient list beneath the CTA to reduce friction, readers who click 'MAKE ‘EM' should immediately see what’s needed to start cooking, increasing conversion likelihood. • Include a customer testimonial or UGC photo of someone making the dumplings with Graza oil to build social proof and show real-world results, reinforcing the product’s role in successful home cooking.

Colors:
#FFD700
#8FBC8F
#F5F5DC