Gum email designs from top brands
1. Neuro: Mint Bulk Bags are Back! 🚨
Objective
This email aims to drive immediate purchases by announcing the restock of popular bulk mint bags, while emphasizing the cost-saving benefit of buying in larger quantities to incentivize higher order values.
Why this works
The email brilliantly ties product availability to customer ambition with the phrase 'Big goals need big energy,' creating an emotional hook that positions the mints as a performance tool rather than just a snack.
How to implement
By clearly listing the two available bulk sizes with checkmarks, the email reduces decision fatigue and subtly encourages upselling by making the larger 180-piece option feel like a natural upgrade for serious users.
Pro Tip
Add a small countdown timer or 'Limited Stock' indicator near the CTA to create urgency, since the email’s goal is to drive immediate purchases and the current design lacks time-sensitive pressure. • Include a short testimonial or user stat (e.g., '92% of bulk buyers repurchase within 30 days') near the offer section to build social proof and reinforce the value proposition beyond just price savings.
2. Neuro: Last chance for up to $20 off!
Objective
This email aims to drive immediate sales by creating urgency around a Back-to-School promotion, encouraging recipients to redeem one of two tiered discount codes before the deadline. It positions Neuro’s functional gum as an energizing companion for the school season.
Why this works
The email brilliantly ties seasonal relevance to product utility by framing functional gum as an energizing tool for back-to-school routines, making the offer feel timely and personally useful rather than just promotional.
How to implement
Using dual tiered discounts with clear thresholds ($50+ for $10 off, $99+ for $20 off) creates perceived value and encourages cart expansion without overwhelming the reader with complexity or fine print.
Pro Tip
Add a small countdown timer beneath the 'LAST CHANCE!' banner to visually reinforce urgency and trigger FOMO in real time, increasing conversion likelihood for hesitant shoppers. • Include a single testimonial or social proof snippet near the CTA, such as 'Over 10,000 students boosted focus with Neuro this BTS season', to build trust and validate the product’s relevance.
3. Neuro: Energy & Focus vs Calm & Clarity
Objective
This email aims to educate subscribers on the science-backed benefits of Neuro’s two functional gum varieties, Energy & Focus and Calm & Clarity, while positioning them as smart, convenient tools for optimizing mental performance and emotional well-being.
Why this works
The email brilliantly uses a clean, science-first narrative to build trust, positioning the product not as a snack but as a precision tool for mental optimization, which elevates perceived value and justifies premium pricing.
How to implement
By visually separating the two product lines with distinct color-coded sections and benefit checklists, the email makes complex functional benefits instantly digestible, helping users self-identify which product aligns with their current mental state or goal.
Pro Tip
Add a micro-CTA beneath each product section (e.g., 'Try Energy & Focus →') to reduce friction and guide users who already know which benefit they want, rather than forcing them to scroll to a single 'SHOP ALL' button. • Include a short customer testimonial or quote near the top, ideally from someone who switched between both products, to humanize the science and demonstrate real-world versatility, increasing emotional resonance and relatability.
4. Neuro: We are celebrating how lucky we are to have you 🥰
Objective
This email aims to celebrate St. Patrick’s Day by expressing gratitude to customers while driving immediate sales through a limited-time promotional offer on Neuro’s E&F Gum. It leverages holiday-themed visuals and a clear discount to encourage quick purchase decisions.
Why this works
The email brilliantly ties a seasonal holiday theme to a product promotion without forcing it, using playful visuals like clovers and a leprechaun hat to create emotional resonance while keeping the offer front and center.
How to implement
By framing the discount as a gesture of appreciation, 'We are celebrating how lucky we are to have you', the brand transforms a transactional promo into a relationship-building moment that feels personal and warm.
Pro Tip
Add a countdown timer or urgency indicator near the CTA to reinforce the limited-time nature of the St. Patrick’s Day offer, which could increase conversion by creating psychological pressure to act now. • Include a small product benefit highlight or testimonial snippet under the offer to remind customers why they love Neuro gum, this would strengthen the value proposition beyond just the discount.
5. Neuro: 25% off AND a free gift?
Objective
This email aims to drive immediate purchases by combining a time-sensitive discount with a free gift incentive, while also leveraging social proof through customer testimonials to build trust and highlight product effectiveness across key benefit categories.
Why this works
The email brilliantly pairs a compelling discount with a free gift to create perceived value that’s hard to ignore, turning a simple sale into an irresistible bundle that appeals to both logic and emotion.
How to implement
By anchoring each product with a real customer quote and a clear price point, the campaign transforms generic product listings into trust-driven social proof that validates performance and justifies the purchase decision.
Pro Tip
Add a countdown timer near the CTA to create urgency around the BF25 code, since the current design implies a limited-time offer without explicitly signaling time pressure. • Include a small icon or badge next to each product indicating 'Best Seller' or 'Most Reviewed' to reinforce social validation beyond testimonials and help users prioritize choices.
6. Neuro: Last chance to sign up!
Objective
This email aims to drive last-minute entries into the Neuro DO MORE Scholarship Competition by emphasizing urgency and creativity, while incentivizing participation with cash prizes and a year-long product subscription. It seeks to engage students by connecting the brand to their daily campus activities and personal growth.
Why this works
The email brilliantly ties the brand’s functional benefit, helping users ‘do more’, to a relatable student lifestyle, making the scholarship feel personally relevant rather than just promotional, which increases emotional buy-in.
How to implement
By framing the entry as a creative video challenge on TikTok or Instagram Reels, the campaign leverages existing student behaviors and social platforms, lowering the barrier to entry while amplifying organic reach through user-generated content.
Pro Tip
Add a visual countdown timer near the CTA to reinforce urgency in real time, since the email relies heavily on last-chance messaging but lacks dynamic time pressure beyond static text. • Include a short testimonial or example video thumbnail from a past participant to reduce perceived effort and demonstrate what ‘creative’ looks like, helping users overcome the blank-page effect when filming their entry.
7. Neuro: Last chance to sign up!
Objective
This email aims to drive last-minute entries into Neuro’s ‘Do More’ Scholarship Competition by emphasizing urgency and creativity, while incentivizing participation with cash prizes and a year-long subscription to Neuro’s functional gum and mints.
Why this works
The email brilliantly frames the scholarship as a celebration of campus creativity, not just academic achievement, making it emotionally resonant with students who see themselves as doers, not just scholars.
How to implement
By breaking entry into three simple, numbered steps with clear platform instructions (TikTok/Instagram Reels), the campaign removes friction and lowers the barrier to participation, which is critical for time-sensitive contests.
Pro Tip
Add a visible countdown timer near the CTA to visually reinforce the 'last chance' urgency, which could increase conversion by creating real-time FOMO without requiring users to calculate the deadline themselves. • Include a short testimonial or quote from a past winner to build social proof, especially since the campaign targets students who may be skeptical of brand-sponsored contests without peer validation.
8. Gym Gum: the new pre-workout 🧪
Objective
To introduce and drive immediate purchases of Gym Gum’s new pre-workout chewing gum by positioning it as a stylish, convenient, and effective alternative to traditional pre-workout supplements.
Why this works
The email brilliantly frames the product as a lifestyle upgrade, not just a supplement, by pairing it with trendy gym gear and using bold, vertical typography that screams modern fitness culture.
How to implement
By using a minimalist product shot against a clean blue background, the email instantly communicates freshness, science, and simplicity, subtly reassuring users that this pre-workout is both effective and easy to use.
Pro Tip
Add a short social proof element, like a micro-testimonial or star rating, near the CTA to reduce perceived risk and reinforce credibility for first-time buyers. • Include a brief benefit-driven subheadline under 'THE NEW PRE-WORKOUT' (e.g., 'Chew. Energize. Crush Your Workout.') to clarify the product’s value proposition before the user even scrolls.
9. Neuro: Mint Bulk Bags are Back! 🚨
Objective
This email aims to drive immediate sales by announcing the restock of Neuro’s bulk mint bags, emphasizing value through a 20% discount to incentivize larger purchases while reinforcing the product’s benefit for sustained energy and focus.
Why this works
The email brilliantly ties product availability to customer aspiration by framing bulk mints as essential fuel for ‘big goals,’ transforming a simple restock announcement into a motivational call to action that resonates with high-performers.
How to implement
By visually anchoring the 20% savings in bold, oversized typography and surrounding it with floating mint visuals, the campaign creates an instant emotional hook that makes the discount feel both generous and urgent without needing additional explanation.
Pro Tip
Add a subtle countdown timer or 'limited stock' indicator near the CTA to create urgency, since the current design lacks any time-sensitive trigger that could nudge hesitant buyers toward immediate action. • Include a short testimonial or social proof snippet near the offer section, such as '92% of bulk buyers repurchase within 30 days', to reinforce trust and validate the value proposition beyond just price.
10. Neuro: ENTER TO WIN: $2,750 Little Bit of Luxury
Objective
This email aims to drive engagement and entries into a high-value giveaway by showcasing luxury brand prizes, positioning Neuro as a gateway to premium lifestyle experiences while building brand affinity through aspirational rewards.
Why this works
The email leverages aspirational luxury branding by bundling high-end partner prizes with Neuro’s own gift card, creating a perception of elevated value that motivates entry without requiring a purchase.
How to implement
Each prize is visually anchored with a lifestyle image and concise brand story, making the giveaway feel curated and trustworthy while subtly educating recipients on partner offerings without overwhelming them.
Pro Tip
Add a countdown timer near the CTA to create urgency, since the email currently lacks any time-sensitive trigger that could boost immediate entry rates before interest fades. • Include a brief testimonial or social proof near the top, such as 'Over 10,000 entries already!', to reduce perceived risk and encourage participation by signaling popularity and legitimacy.