2026-02-28 · 3 min read

Snow Days campaign emails worth copying

Snow Days
Snow Days
Snow Days
Snow Days
Explore Templates ↓
Most Snow Days emails get ignored. These don’t. Browse real Snow Days campaigns the brand actually sent, with screenshots and breakdowns of subject lines, CTA placement, and visual hierarchy. Use the patterns you spot here to tighten your promos and make every send easier to scan.

1. It's SALE Time 🏀

1. It's SALE Time 🏀
1. It's SALE Time 🏀
Subject: It's SALE Time 🏀
Objective

This email aims to drive immediate sales by leveraging the excitement of basketball tournament season, offering a time-sensitive 20% discount plus free shipping to incentivize purchases of Snow Days’ pizza bites. It also introduces and promotes their new variety pack to boost product discovery and cart value.

Why this works

The email brilliantly ties the product promotion to a cultural moment, March Madness, making the discount feel timely and emotionally resonant rather than just transactional, which increases urgency and relatability for the target audience.

How to implement

By visually placing the product inside a basketball hoop, the campaign creates an instant, memorable association between the snack and game day, turning a simple food item into a must-have game-watching companion without needing extra explanation.

Pro Tip

Add a countdown timer near the CTA to visually reinforce the urgency of the 3/20/22 expiration, which would increase conversion by making the time-sensitive nature of the offer more emotionally compelling and harder to ignore. • Include a short customer testimonial or social proof near the offer section, such as 'Over 10,000 fans grabbed this deal last week!', to reduce hesitation and build trust around the limited-time discount’s popularity and legitimacy.

Colors:
#FF6B00
#0057B8
#FFFFFF

2. GET 4 FAVS @ 20% off!*

2. GET 4 FAVS @ 20% off!*
2. GET 4 FAVS @ 20% off!*
Subject: GET 4 FAVS @ 20% off!*
Objective

This email aims to drive immediate sales by offering a time-sensitive 10% discount on the first 4-pack purchase while incentivizing long-term customer loyalty through a 20% subscription discount. It also seeks to grow SMS engagement and direct traffic to physical stores and online shop.

Why this works

The email brilliantly layers two discounts, an instant 10% off for first-time buyers and a deeper 20% off for subscribers, creating urgency while rewarding long-term commitment, which boosts both conversion and retention simultaneously.

How to implement

By featuring the Teenage Mutant Ninja Turtles-themed pizza bites front and center, the campaign taps into nostalgic and family-friendly appeal, making the product instantly recognizable and emotionally engaging for parents and kids alike.

Pro Tip

Add a countdown timer under the 'TODAY ONLY!!' headline to amplify urgency and encourage immediate action, since time-sensitive offers perform better with visible time pressure. • Include a brief testimonial or social proof near the CTA, such as 'Over 10,000 families love our pizza bites!', to build trust and reduce hesitation for first-time buyers.

Colors:
#6ECFF6
#0057B8
#FF6B00

3. The Award for Best Duo Goes To...

3. The Award for Best Duo Goes To...
3. The Award for Best Duo Goes To...
Subject: The Award for Best Duo Goes To...
Objective

To drive sales and engagement by promoting a themed pizza and wine pairing campaign tied to the Oscars, while encouraging participation in a giveaway that features both Snow Days and Maivino products.

Why this works

The email brilliantly leverages cultural moments like the Oscars to create an emotional and timely hook, turning a simple product pairing into a celebratory event that feels exclusive and fun.

How to implement

By partnering with Maivino, Snow Days elevates its offering beyond a mere snack into a curated lifestyle experience, making the combo feel premium and worth sharing with friends during a big-screen moment.

Pro Tip

Add a countdown timer near the CTA to reinforce urgency for the limited-time discount code, especially since the Oscar theme implies a time-bound event that should feel fleeting. • Include a short testimonial or social proof quote from a past winner or customer who loved the pizza-wine combo to boost credibility and reduce perceived risk for new buyers.

Colors:
#FFC107
#1976D2
#FFFFFF