Viva Chicken email designs from top brands
1. Viva Your Holidays! Order today to save $75 🐓
Objective
This email aims to drive immediate pre-orders for Viva Chicken’s holiday catering dinner by highlighting a limited-time $75 savings offer, encouraging customers to lock in festive meals before Thanksgiving. It leverages urgency and visual appeal to convert holiday planners into buyers.
Why this works
The email masterfully combines mouthwatering food photography with bold, festive typography to create an irresistible holiday vibe that speaks directly to customers planning family gatherings and special meals.
How to implement
By anchoring the offer around a clear, time-sensitive discount, ‘Order today to save $75’, the campaign creates urgency without being pushy, making it easier for recipients to justify the purchase as a smart holiday investment.
Pro Tip
Add a countdown timer above the CTA to visually reinforce urgency and encourage immediate action, especially since the offer is tied to a pre-Thanksgiving deadline. • Include a short customer testimonial or social proof near the offer section to boost credibility, for example, ‘Over 500 families preordered last year’, to reduce perceived risk for first-time buyers.
2. Let's Tacu'bout the Hottest Freshest meal out there! 🐓
Objective
This email aims to drive immediate dinner orders by promoting Viva Chicken’s new Tacu Bowl and Tacu Tray Tuesday as fresh, family-friendly meal solutions. It encourages urgency through a time-sensitive preorder offer for same-night pickup.
Why this works
The playful pun 'Let’s Tacu’bout' instantly grabs attention while tying the product name to a conversational, memorable hook that invites curiosity and engagement without sounding forced or gimmicky.
How to implement
By visually contrasting the individual Tacu Bowl with the family-sized Tacu Tray, the email smartly addresses both solo diners and households, expanding its appeal without diluting the core message or confusing the offer.
Pro Tip
Add a small countdown timer or 'Limited Availability' badge near the 'Preorder Now' CTA to heighten urgency and reduce decision latency for time-sensitive dinner orders. • Include a short customer testimonial or star rating near the Tacu Tray description to build social proof, especially since family-sized meals rely heavily on perceived value and trust.
3. A Fresh Autumn Menu with New offerings coming soon 🐓
Objective
To build anticipation for Viva Chicken’s upcoming autumn menu launch by teasing limited-time offers and encouraging immediate dinner orders while creating urgency around the October 18th release date.
Why this works
The email brilliantly uses sensory language like 'dippin’ drippin’ goodness' to evoke taste and texture, making the upcoming menu feel irresistible even before it’s revealed, which primes customers for emotional engagement.
How to implement
By anchoring the campaign to a specific date, October 18th, the email creates a natural sense of urgency and FOMO, turning a simple menu update into a must-attend culinary event that customers won’t want to miss.
Pro Tip
Add a subtle countdown timer beneath the October 18th date to visually reinforce urgency and give subscribers a real-time reason to return or share the email before the launch. • Include a teaser image or icon of one upcoming dish in the hero section, even if blurred or partially revealed, to satisfy curiosity and reduce the abstractness of 'coming soon' messaging.
4. Today is your Last Chance! 🏃♀️
Objective
This email aims to create urgency and drive immediate orders by announcing the final day to purchase limited-time summer menu items before they’re discontinued. It encourages customers to act quickly to avoid missing out on seasonal favorites.
Why this works
The email brilliantly leverages FOMO by declaring today as the absolute last chance to order seasonal items, turning a simple menu update into a time-sensitive event that compels immediate action.
How to implement
By pairing bold, hand-drawn-style typography with mouthwatering product photos and clear pricing, the design creates visual excitement while making it effortless for customers to understand what’s being offered and how much it costs.
Pro Tip
Add a visible countdown timer near the CTA to reinforce urgency visually, since the current text-only ‘Today’ may not convey immediacy strongly enough for all users. • Include a small testimonial or social proof quote near the product descriptions to build trust and validate the popularity of these limited-time items before they disappear.
5. It's Thursday! Bruno's Big Chicken 🐓
Objective
This email aims to drive same-day orders by turning Thursday into a fun, themed occasion, 'Bruno’s Big Chicken', to encourage customers to celebrate almost-Friday with a full meal deal. It also incentivizes loyalty members with an extra discount to boost app engagement and repeat visits.
Why this works
The email brilliantly turns an ordinary Thursday into a branded, celebratory event, 'Bruno’s Big Chicken', making the offer feel less like a discount and more like a fun, must-join ritual that builds emotional connection and urgency.
How to implement
By tying the promotion to 'almost-Friday,' the campaign taps into the universal anticipation of the weekend, making the meal feel like a reward rather than just a transaction, which increases perceived value and emotional motivation to order.
Pro Tip
Add a visual countdown timer or 'Order by [time] to get the deal' to reinforce the 'all day long' urgency and prevent procrastination, especially since the offer is time-sensitive and tied to a specific day. • Include a small visual icon or badge next to the CTA button indicating 'Loyalty Members Save $1 More' to subtly remind non-members of the added benefit and encourage sign-up without cluttering the main message.
6. Have you tried our NEW Mini Churros? 🐓
Objective
This email aims to drive immediate orders for Viva Chicken’s new Mini Churros while simultaneously promoting a charitable cause, feeding children through No Kid Hungry, by tying each purchase to a 50-cent donation, creating emotional urgency and social impact.
Why this works
The email brilliantly merges product launch excitement with social impact by framing the Mini Churros not just as a treat, but as a vehicle for change, each bite contributes to feeding kids, making the purchase feel meaningful and emotionally rewarding.
How to implement
Using bold, playful typography and a warm orange palette, the design instantly communicates joy and urgency, while the hero image of glistening churros triggers appetite and desire, making the CTA feel like a natural next step rather than a sales push.
Pro Tip
Add a countdown timer near the CTA to emphasize urgency around the $500 goal, creating FOMO and encouraging immediate action instead of passive reading. • Include a small testimonial or quote from a parent or child helped by No Kid Hungry to humanize the impact, making the donation feel more tangible and emotionally compelling.
7. Get your Double Points before this deal ends! 🐓
Objective
This email aims to drive immediate app or online orders from existing Viva Points members by offering double loyalty points for a limited time, while also encouraging non-members to join the program to access future rewards and perks.
Why this works
The email brilliantly leverages urgency and exclusivity by framing the double points offer as a limited-time ‘lucky week’ event, making members feel privileged and motivated to act before Sunday’s deadline.
How to implement
By visually anchoring the campaign to a smartphone screen with bold, playful typography, the email creates an immersive, app-first experience that subtly trains users to associate rewards with digital ordering behavior.
Pro Tip
Add a countdown timer or day-of-week indicator (e.g., ‘Ends Sunday!’) near the CTA to reinforce urgency visually, since the current text-only deadline may not register strongly enough for distracted readers. • Include a small visual icon or badge next to the ‘I’M READY FOR POINTS’ button, like a points counter or chicken icon, to subtly reinforce the reward mechanic and increase CTA click-through by aligning with the loyalty theme.
8. Feed your Tuesday Dinner Crew for $21.45
Objective
This email aims to drive Tuesday-specific orders by promoting a family-sized, value-priced Taco Tray that feeds 3–4 people, encouraging immediate action through time-sensitive pricing and appetizing visuals.
Why this works
The email brilliantly ties the offer to a specific day, Tuesday, creating urgency and ritual, which transforms a generic meal deal into a weekly tradition customers can anticipate and plan around.
How to implement
By showcasing the meal in both tray and bowl formats, the campaign visually communicates versatility and portion size, helping customers instantly imagine how the product fits their family’s needs without extra explanation.
Pro Tip
Add a small countdown timer or 'Only X trays left at this price!' near the CTA to amplify urgency, since the Tuesday-only offer lacks real-time scarcity cues that could boost conversion. • Include a customer testimonial or star rating near the product description to build social proof, especially since the email targets families who may need reassurance about meal quality and satisfaction.
9. Something Sweet Coming Your Way
Objective
To generate excitement and pre-orders for Viva Chicken’s upcoming mini churros by highlighting their nostalgic flavors and tying the purchase to a charitable cause during Hunger Action Month.
Why this works
The email brilliantly combines product anticipation with social impact by revealing that every churro order feeds five children, turning a sweet treat into a feel-good purchase that aligns with customers’ values.
How to implement
Using the phrase 'coming soon!' in a playful, hand-drawn style immediately creates urgency and curiosity, while the mini-size framing positions the churros as both shareable and guilt-free, a smart emotional trigger for impulse buyers.
Pro Tip
Add a countdown timer beneath the 'coming soon!' headline to visually reinforce urgency and give subscribers a tangible reason to check back or pre-order before launch. • Include a small photo or icon of the children being helped by the meal donation to humanize the cause, making the social impact more emotionally resonant than text alone.
10. It's Double Points Week 🐓
Objective
This email aims to drive immediate app or online orders from existing Viva Points Loyalty Members by highlighting a limited-time double points promotion, while also encouraging non-members to join the loyalty program to access future rewards.
Why this works
The email leverages urgency and exclusivity by framing the double points offer as a 'lucky week' only for loyalty members, making them feel valued while prompting immediate action through app or online ordering.
How to implement
By visually centering a smartphone displaying the campaign message, the email creates an intuitive bridge between digital promotion and mobile ordering, subtly guiding users toward the preferred conversion channel without overwhelming them.
Pro Tip
Add a countdown timer beneath the 'I'M READY FOR POINTS' CTA to reinforce urgency and visually anchor the limited-time nature of the double points offer, increasing conversion pressure without adding clutter. • Include a small icon or badge next to the 'Viva Points Loyalty Members' text to visually distinguish membership status, helping users instantly recognize if they qualify and reducing cognitive friction in decision-making.