2026-02-28 · 4 min read

Proven WHILL email designs you can use

WHILL
WHILL
WHILL
WHILL
WHILL
Explore Templates ↓
After analyzing 11 WHILL emails, a few patterns stand out: product-first visuals, benefit-led messaging, and clear next steps that reduce friction. This gallery shows real WHILL campaigns the brand actually sent, with notes on layout flow, CTA placement, and subject line angles. Use these examples to sharpen your own structure and copy, without guessing what converts.

1. We're sharing the love with these deals! ❤️

1. We're sharing the love with these deals! ❤️
1. We're sharing the love with these deals! ❤️
Subject: We're sharing the love with these deals! ❤️
Objective

This email aims to drive sales of WHILL mobility devices by promoting a limited-time Valentine’s Day offer that includes a free spare battery with purchase, while also encouraging in-store visits and showcasing popular accessories and customer testimonials to build trust and urgency.

Why this works

The campaign brilliantly ties a seasonal emotional hook, Valentine’s Day, to a practical product benefit, making the promotion feel warm and personal while still driving a clear commercial outcome through the free battery incentive.

How to implement

Including both online and in-store redemption paths with distinct promo codes and contact options removes friction for different customer preferences, subtly expanding the campaign’s reach without diluting the core offer or confusing the user journey.

Pro Tip

Add a visible countdown timer near the promo code section to reinforce urgency, since the February 14th deadline is central to the offer but currently only mentioned in small text, risking missed conversions from procrastinating customers. • Reposition the 'Shop Mobility Scooters' CTA to be visually equal or slightly more prominent than 'Shop Power Chairs', since the hero image features a scooter, the current layout may misalign visual storytelling with conversion intent.

Colors:
#0057B8
#FFFFFF
#2E2E2E

2. One Day Left to Get a Free Spare Battery!

2. One Day Left to Get a Free Spare Battery!
2. One Day Left to Get a Free Spare Battery!
Subject: One Day Left to Get a Free Spare Battery!
Objective

This email aims to drive last-minute conversions by creating urgency around a limited-time Valentine’s Day promotion offering a free $600 spare battery with the purchase of select WHILL mobility devices. It targets potential buyers who may be on the fence by emphasizing time sensitivity and added value.

Why this works

The email brilliantly leverages emotional timing by tying the promotion to Valentine’s Day, transforming a functional product into a thoughtful, gift-worthy gesture that resonates with caregivers and loved ones making purchasing decisions.

How to implement

By clearly stating the $600 value of the free battery upfront, the campaign immediately communicates tangible savings, making the offer feel substantial and irresistible, a smart psychological nudge that reduces perceived risk for high-ticket purchases.

Pro Tip

Add a countdown timer in the hero section to visually reinforce the 'one day left' urgency, which would increase perceived scarcity and reduce hesitation among indecisive buyers. • Include a small visual icon or badge next to the promo code 'LOVE2026' indicating it’s a limited-use code, which would subtly encourage faster action by implying exclusivity beyond just the time limit.

Colors:
#0056b3
#1a1a1a
#ffffff

3. Get a Free Battery ($600 Value) with Your WHILL Purchase!

3. Get a Free Battery ($600 Value) with Your WHILL Purchase!
3. Get a Free Battery ($600 Value) with Your WHILL Purchase!
Subject: Get a Free Battery ($600 Value) with Your WHILL Purchase!
Objective

This email aims to drive immediate online or in-store purchases of WHILL mobility devices by offering a high-value free battery with purchase, while also encouraging engagement through a time-sensitive promo code and local store visit options.

Why this works

The email brilliantly leverages a high perceived-value freebie, a $600 battery, to create urgency and elevate the perceived worth of the core product, making the offer feel like an exclusive, limited-time win rather than just a discount.

How to implement

By clearly segmenting the customer journey between online and in-store paths, the campaign respects user preference while maintaining conversion focus, using distinct promo codes and CTAs to guide each segment without friction or confusion.

Pro Tip

Add a visual countdown timer near the promo code section to reinforce urgency, since the February 14th deadline is prominent but not dynamically emphasized, which could reduce last-minute conversions. • Include a small visual icon or badge next to the 'Shop Power Chairs' and 'Shop Mobility Scooters' buttons to indicate which models qualify for the free battery, reducing friction for users unsure if their preferred model is eligible.

Colors:
#0056b3
#ffffff
#333333

4. Last chance to claim our special Valentine's gift ❤️

4. Last chance to claim our special Valentine's gift ❤️
4. Last chance to claim our special Valentine's gift ❤️
Subject: Last chance to claim our special Valentine's gift ❤️
Objective

This email aims to drive last-minute Valentine’s Day purchases by offering a free spare battery with select mobility device purchases, creating urgency through a deadline and emotional appeal to gift-giving. It also encourages in-store visits and highlights accessories to increase average order value.

Why this works

The email masterfully blends emotional storytelling with a time-sensitive offer, using a warm image of a couple enjoying a mobility device to frame the product as a thoughtful, life-enhancing gift rather than a medical necessity.

How to implement

By clearly stating the promo code, deadline, and redemption steps in a dedicated section, the campaign removes friction for buyers and reduces cart abandonment by pre-answering the most common purchase questions before they arise.

Pro Tip

Add a countdown timer in the hero section to visually reinforce urgency, since the text-only deadline may not be immediately perceived by all readers, especially on mobile devices. • Include a small visual icon or badge next to the 'Shop Power Chairs' and 'Shop Mobility Scooters' buttons to indicate which models qualify for the free battery, reducing confusion and increasing conversion confidence.

Colors:
#0057B8
#FFFFFF
#333333