Proven Animoca Brands email designs you can use
1. Animoca Brands subsidiary Darewise Entertainment to launch metaverse ecosystem token on Bitcoin; announces strategic engagement with Horizen Labs
Objective
To announce the strategic partnership between Darewise Entertainment and Horizen Labs for launching the first metaverse ecosystem token on Bitcoin, while positioning Animoca Brands as a leader in Web3 gaming innovation and blockchain integration.
Why this works
The email strategically anchors its announcement in the broader cultural shift toward Bitcoin’s Ordinals protocol, framing the token launch not just as a technical milestone but as a cultural evolution in gaming and digital ownership.
How to implement
By spotlighting executive quotes from both Darewise and Horizen Labs, the email builds credibility through authoritative voices while subtly reinforcing the collaborative nature of Web3 innovation across industry pioneers.
Pro Tip
Add a visual timeline or roadmap graphic showing key milestones for Life Beyond Chapter 1 and token launch to help readers visualize progress and build anticipation beyond the text-heavy announcement. • Include a clear, button-style CTA above the fold that links directly to the token whitepaper or technical documentation, reducing friction for technically inclined readers seeking deeper details.
2. Animoca Brands Japan, Gryfyn, and GET Protocol collaborate with Honda for Web3 fan engagement in Japan
Objective
To announce and generate excitement around a strategic Web3 fan engagement collaboration between Animoca Brands Japan, Gryfyn, GET Protocol, and Honda, targeting motorsport fans in Japan through NFTs and real-world event experiences.
Why this works
The email brilliantly anchors the partnership in a real-world, high-energy context, the Formula 1 Honda Welcome Event, making abstract Web3 concepts feel tangible and exciting for fans who might otherwise be skeptical of digital collectibles.
How to implement
By clearly segmenting the roles of each partner, Animoca Brands Japan as strategist, Gryfyn as wallet provider, and GET Protocol as ticketing infrastructure, the email builds credibility through specialization, reassuring readers that each piece of the Web3 experience is handled by an expert.
Pro Tip
Add a visual countdown timer or event calendar graphic near the hero section to create urgency and reinforce the limited-time nature of the NFT drop and event participation, increasing conversion likelihood. • Include a short testimonial or quote from a Honda motorsport ambassador or past NFT holder to humanize the initiative and provide social proof, making the Web3 experience feel more accessible and rewarding to new users.
3. VR46 Metaverse, Animoca Brands, Gravitaslabs join forces to build innovative Web3 experiences for motorsport enthusiasts
Objective
To announce and generate excitement around the strategic partnership between VR46 Metaverse, Animoca Brands, and Gravitaslabs for launching 'ValeVerse', a Web3 motorsport experience on The Sandbox, while positioning the collaboration as a milestone in fan engagement and digital innovation for motorsport enthusiasts.
Why this works
The email brilliantly frames the partnership not just as a business move but as a cultural milestone for motorsport fans, using Valentino Rossi’s legacy to anchor emotional resonance and credibility in the Web3 space, making the metaverse feel accessible and exciting rather than abstract.
How to implement
By clearly outlining the ValeVerse roadmap, including digital collectibles, physical perks, and immersive gameplay, the email transforms a complex Web3 concept into tangible, fan-centric value, helping readers visualize their role in the experience and reducing the intimidation factor often associated with blockchain-based platforms.
Pro Tip
Add a visual CTA button (e.g., 'Explore ValeVerse Now') linked directly to the landing page instead of relying solely on a text hyperlink, which would increase click-through rates by making the next step more intuitive and visually prominent. • Include a short embedded video or animated GIF in the hero section showing gameplay or avatar customization from ValeVerse to immediately demonstrate the experience, reducing cognitive load and increasing emotional engagement before the reader even starts scrolling.
4. GAMEE’s Arc8 and Hooked Protocol partner to launch gaming events with total prizes of US$50,000 in tokens
Objective
This email aims to announce and drive participation in a limited-time gaming event co-hosted by GAMEE’s Arc8 and Hooked Protocol, offering $50,000 in token prizes to attract Web3 gamers and onboard new users through competitive play and community engagement.
Why this works
The email brilliantly leverages urgency and exclusivity by anchoring the event to a specific date range and community, making Hooked Protocol users feel privileged and incentivized to act immediately before the window closes.
How to implement
By clearly breaking down the prize structure, $16,000 in HOOK tokens and $4,000 in GME tokens, the campaign builds trust and transparency, helping users understand exactly what they’re playing for and how rewards are distributed across platforms.
Pro Tip
Add a countdown timer or progress bar near the hero section to visually reinforce the urgency of the September 28 deadline, increasing conversion by making time scarcity more tangible to readers. • Include a direct, button-style CTA beneath the hero image that says 'Claim Your Entry Link Now' to reduce friction and guide users toward the download step without requiring them to scroll or interpret text links.
5. PHANTOM GALAXIES™ brings AAA multiplayer mecha action-RPG to Steam and Epic Games Store on 2 November 2023
Objective
This email aims to announce the early access launch of PHANTOM GALAXIES™ on Steam and Epic Games Store, highlighting its AAA multiplayer mecha action-RPG experience and Web3 integration to attract both traditional gamers and blockchain enthusiasts. It seeks to drive pre-launch interest and platform wishlisting through clear calls to action and rich gameplay context.
Why this works
The email brilliantly frames the game as a bridge between AAA gaming and Web3 by emphasizing player ownership of digital assets through NFTs, making blockchain feel like a natural enhancement rather than a forced add-on for traditional gamers.
How to implement
By clearly separating the Web3-enabled version from the non-Web3 Steam release, the campaign respects different player preferences while still positioning blockchain as a value-add, not a gatekeeper, a smart move for mass-market adoption.
Pro Tip
Add a visual countdown timer or 'Early Access Launching in X Days' banner near the top to create urgency and reinforce the November 2 date, which currently only appears in text and may be overlooked. • Include a short embedded video player or GIF loop of gameplay footage directly in the email body, instead of just linking to YouTube, to immediately capture attention and demonstrate the 'fast-paced mecha combat' the copy promises.
6. Animoca Brands and Daehong Communications partner to advance Lotte Group’s Web3 business through key initiatives with Mocaverse and Bellygom
Objective
To announce and legitimize the strategic partnership between Animoca Brands and Daehong Communications, highlighting how this collaboration will accelerate Lotte Group’s Web3 ambitions through Mocaverse and Bellygom initiatives, while reinforcing Animoca’s leadership in blockchain gaming and digital property rights.
Why this works
The email effectively anchors its message in credible third-party validation by naming prestigious accolades like Fortune Crypto 40 and Deloitte Tech Fast, which instantly elevates Animoca’s authority in the Web3 space without sounding self-promotional.
How to implement
It strategically positions the partnership not as a transaction but as a mission-driven collaboration to build the open metaverse, aligning corporate goals with the broader cultural movement of digital ownership and interoperability, which resonates deeply with Web3-native audiences.
Pro Tip
Add a visual timeline or infographic in the Hero Section showing the phased rollout of Bellygom and Mocaverse integration within Lotte’s ecosystem to make the strategic roadmap more digestible and compelling for investors and partners. • Include a direct CTA button labeled 'Explore the Partnership Roadmap' or 'See How Mocaverse Powers Lotte’s Web3 Future' above the footer to drive engagement beyond passive reading, especially since the current CTA is buried and passive.
7. Animoca Brands Japan partners with Drecom, commences full-scale support for global expansion of Japan's Web3 gaming sector
Objective
To announce and highlight the strategic partnership between Animoca Brands Japan and Drecom, emphasizing their joint mission to accelerate the global expansion of Japan’s Web3 gaming sector through IP-powered blockchain games.
Why this works
The email strategically anchors its message in cultural relevance by spotlighting Japanese IPs like ONE PIECE and Everybody’s Golf, instantly connecting with regional pride while signaling global scalability to international investors and partners.
How to implement
By featuring a direct quote from Animoca’s co-CEO, the campaign adds executive credibility and emotional resonance, transforming a corporate announcement into a narrative of shared vision and industry leadership that readers can trust and rally behind.
Pro Tip
Add a visual timeline or infographic showing the phased rollout of the partnership’s initiatives, helping readers grasp the strategic roadmap and momentum behind the collaboration beyond just textual announcements. • Include a secondary CTA button or link encouraging readers to subscribe to updates on Eternal Crypt - Wizardry BC’s development, converting interest into sustained engagement rather than one-time information consumption.
8. Invitation: 66th TGV Global Conference - 12 September 2023
Objective
This email invites select recipients to attend the 66th True Global Ventures Conference, highlighting its exclusive nature for investors and featuring high-profile speakers discussing technology, AI, and finance. The goal is to drive registrations while reinforcing TGV’s credibility and network value.
Why this works
The email strategically positions the event as exclusive by explicitly stating 'investors only; no media, no press, and no journalists,' which elevates perceived value and encourages qualified attendance through scarcity and prestige.
How to implement
By listing high-profile speakers with their full titles and companies upfront, the email immediately establishes credibility and relevance, helping recipients quickly assess the event’s strategic importance to their professional interests.
Pro Tip
Add a prominent, visually distinct CTA button above the fold, not just a hyperlink, to increase click-through rates, as the current text-based 'Click here' lacks visual urgency and may be overlooked in busy inboxes. • Include a short testimonial or quote from a past attendee to build social proof and reduce perceived risk, especially since the event is invitation-only and lacks public reviews or media coverage to validate its quality.