The complete Bend Magazine email collection
1. WHAT TO DO THIS WEEK!
Objective
This email aims to engage local readers by highlighting timely, seasonal events and activities in Central Oregon while promoting brand partnerships and magazine subscriptions. It seeks to position Bend Magazine as the go-to source for curated local experiences and community happenings.
Why this works
The email masterfully ties seasonal themes like hop harvesting and fall festivals to local identity, making readers feel personally connected to the region’s cultural rhythm while subtly promoting event attendance and brand sponsorships.
How to implement
By blending editorial content, like the cyclocross feature, with practical event listings, the campaign elevates lifestyle storytelling into actionable community engagement, reinforcing the magazine’s authority without sacrificing utility or urgency.
Pro Tip
The CTA 'Click for More Central Oregon Events' is buried mid-email; relocating it to the top or bottom with visual emphasis (e.g., bold button with contrasting color) would improve conversion by reducing scroll friction for time-sensitive event seekers. • The 'Current Issue' section includes a discount code but lacks urgency or scarcity cues; adding a countdown timer or noting 'limited-time offer' would strengthen the subscription CTA and increase perceived value for immediate action.
2. What to Do in Bend September 21-27
Objective
This email aims to engage local and visiting audiences by highlighting curated weekly events, seasonal activities, and community news in Bend, Oregon, while also promoting magazine subscriptions and sponsored partners to drive revenue and brand loyalty.
Why this works
The email masterfully blends seasonal storytelling with actionable event listings, turning a simple calendar into an immersive invitation that taps into local pride and wanderlust while keeping the reader emotionally invested in Bend’s cultural rhythm.
How to implement
By featuring a sponsored lodging offer alongside editorial content, the campaign seamlessly integrates commerce with community storytelling, making the ad feel like a natural recommendation rather than a disruptive sales pitch, which boosts trust and conversion potential.
Pro Tip
The CTA 'Click for More Central Oregon Events' is buried beneath multiple event descriptions; moving it higher or duplicating it after the first three events would reduce scroll fatigue and increase click-through rates by aligning with user intent sooner. • The sponsored section for Salishan Coastal Lodge lacks visual hierarchy, adding a small 'Sponsored' badge or contrasting background color would improve transparency and prevent accidental clicks while maintaining brand integrity.
3. It's a BIG WEEK for local events!
Objective
This email aims to engage local readers by highlighting a curated selection of community events, cultural experiences, and lifestyle content happening in Central Oregon, while also promoting magazine subscriptions and sponsor partnerships to drive revenue and reader loyalty.
Why this works
The email brilliantly anchors its content around a time-sensitive theme, 'It’s a BIG WEEK', creating urgency and relevance that compels readers to scan, click, and participate in local happenings before they pass.
How to implement
By blending editorial storytelling with community service announcements, like the Deschutes County grant program, the brand positions itself not just as a media outlet, but as a trusted civic partner invested in regional well-being.
Pro Tip
Add a countdown timer or 'Events End Soon' badge near the top to visually reinforce urgency for time-sensitive events like Latino Fest and the Maker Faire, increasing click-through rates on those links. • Reposition the Volvo of Bend CTA to appear immediately after the Hero Section, where attention is highest, instead of buried mid-email, to strengthen sponsor visibility without disrupting editorial flow.
4. Eat, Ski, Repeat for the Perfect Weekend
Objective
To inspire readers to embrace winter in Central Oregon by highlighting local events, outdoor adventures, and lifestyle offerings, while encouraging magazine subscriptions and brand engagement through curated seasonal content.
Why this works
The email brilliantly ties seasonal excitement to local identity by framing winter not as a season to endure, but as an invitation to explore Central Oregon’s unique blend of culture, cuisine, and outdoor thrills, making readers feel like insiders.
How to implement
By integrating a compelling subscription offer directly beneath a visually arresting magazine cover featuring an Olympian, the campaign leverages aspirational imagery and urgency to convert passive readers into loyal subscribers with minimal friction.
Pro Tip
The CTA for subscription is buried mid-email; relocating it to the top or bottom with a sticky banner would increase conversion by reducing scroll friction and reinforcing the primary goal immediately after the hero image. • The 'Shower is a Reset' ad feels disconnected from the winter adventure theme; either reposition it as a post-adventure recovery ritual or replace it with a product that aligns more closely with skiing, running, or outdoor lifestyle to maintain thematic cohesion.
5. Fathers Day Fun and Beyond!
Objective
This email aims to inspire local engagement and outdoor adventure in Bend, Oregon, by highlighting Father’s Day events, seasonal activities, and community stories, while subtly encouraging magazine subscriptions through lifestyle appeal and exclusive content access.
Why this works
The email masterfully blends timely event promotion with evergreen lifestyle content, creating a sense of urgency around Father’s Day while also inviting long-term engagement through stories about local traditions and outdoor adventures that resonate year-round.
How to implement
By featuring authentic, locally sourced photography and storytelling, like the Deschutes River fishing guides and Sisters Rodeo heritage, the campaign builds emotional credibility and community pride, making readers feel like insiders rather than passive consumers.
Pro Tip
The primary CTA 'Subscribe to Bend Magazine' appears too late in the email; moving a secondary CTA like 'Explore The Full Calendar' higher up, or adding a sticky CTA bar, would capture early interest before readers scroll past key content. • The 'Featured Property' section feels disconnected from the Father’s Day and outdoor adventure theme; replacing it with a 'Father’s Day Gift Guide' or 'Top 5 Outdoor Experiences for Dads' would strengthen thematic cohesion and conversion intent.