Fenty Beauty email gallery from real brands

To re-engage customers by announcing the return of the popular 'Champ Stamp Fantasy' lip gloss, driving immediate purchases through urgency and highlighting its universal appeal and luxurious finish.

The email leverages nostalgia and exclusivity by calling the product a 'comeback' and part of the 'Gloss Gang,' instantly tapping into fan loyalty and Fenty’s cult-like community around iconic launches.

By emphasizing 'shimmering, holographic gold pearl shade' and 'made for every skin tone,' the campaign brilliantly aligns product features with Fenty’s brand mission of inclusivity while making the gloss feel luxurious and must-have.

Add a limited-time badge or countdown timer near the 'SHOP NOW' CTA to heighten urgency, since the product is a 'comeback', this would reinforce scarcity and encourage faster conversions. • Include a customer testimonial or UGC snippet near the product description to validate the 'irresistible shine' claim, making the emotional appeal more credible and socially persuasive.

This email aims to drive immediate purchases by emphasizing the urgency of the Fenty Fam Sale ending tonight, while highlighting multiple discounts and exclusive perks to incentivize cart completion before the deadline.

The email brilliantly combines urgency with layered incentives, sitewide discounts, select item savings, and exclusive gifts, to create a compelling reason for immediate action without overwhelming the reader with too many competing offers.

Using a bold, expressive model shot in the hero section immediately captures attention and emotionally anchors the sale’s ‘party’s over’ message, making the urgency feel personal and culturally relevant rather than just transactional.

Add a visible countdown timer near the CTA to visually reinforce the 'ends tonight' urgency and reduce the cognitive load of calculating time left, which could increase conversion rates for hesitant shoppers. • Reposition the 'Get Matched' foundation tool higher in the flow, ideally after the main CTA, to reduce friction for new customers who may need shade guidance before committing to a purchase during a time-sensitive sale.

This email aims to drive immediate sales by creating urgency around a limited-time 25% off sitewide sale while incentivizing larger purchases with free gifts, all while reinforcing brand loyalty through social responsibility and customer perks.

The email leverages emotional urgency with bold, repetitive '25% OFF' text layered over a striking lipstick smear, visually anchoring the discount while tapping into Fenty’s iconic aesthetic to trigger instant recognition and desire.

By pairing the sitewide discount with tiered freebies and highlighting select products at up to 50% off, the campaign smartly balances broad appeal with curated exclusivity, encouraging both exploration and higher cart values.

Add a visible countdown timer in the hero section to amplify urgency beyond the 'Ends Tonight' text, making the time constraint more visceral and harder to ignore for procrastinating shoppers. • Reposition the 'Get Matched' CTA under the foundation section to be more prominent, perhaps as a button directly below the product visuals, since shade matching is a key conversion driver for beauty shoppers.

This email aims to re-engage customers who viewed or considered purchasing the Protective Type Frizz-Smoothing Heat Protectant Styling Cream by creating urgency and reminding them the product is still available. It encourages immediate purchase through direct CTAs and visual reinforcement.

The email leverages psychological urgency with phrases like 'Don’t let it get away' to nudge hesitant shoppers toward conversion without sounding pushy, making the product feel exclusive and time-sensitive in a subtle, brand-aligned tone.

By centering the product image with clean, minimalist staging against a soft gradient background, the email draws immediate visual focus to the cream’s packaging and texture, subtly communicating premium quality and sensory appeal without clutter or distraction.

Add a short testimonial or user rating near the product image to build social proof, this would validate the product’s effectiveness for frizz control and increase trust for first-time buyers who may still be evaluating. • Include a micro-copy line under the CTA such as 'Loved by 10K+ customers' or '98% saw smoother hair in 1 use' to strengthen the value proposition and reduce perceived risk for hesitant shoppers.

This email aims to drive immediate engagement and sales for Fenty Beauty’s Gloss Bomb line by highlighting limited-edition launches, curated collections, and exclusive perks, while reinforcing brand loyalty through community messaging and social proof.

The email masterfully uses bold, high-contrast color blocking and product close-ups to create visual urgency, making each gloss shade feel like a must-have collectible rather than just another lip product.

By framing new launches as 'legends coming soon' and tying them to Rihanna’s curation, the campaign leverages star power and exclusivity to transform routine product drops into cultural moments that fans can’t ignore.

Add a countdown timer under the 'More Legends Comin’ on 10/6' section to create real-time urgency and encourage immediate clicks before the launch date. • Include a short customer testimonial or social proof snippet near the 'Gloss Bomb Vault' section to validate the claim that these are 'most covetable shades' and boost conversion confidence.

To inform customers of updated Terms of Use while maintaining brand trust and transparency, ensuring legal compliance without disrupting the customer experience or brand loyalty.

The email opens with a warm, personalized greeting that reinforces community and brand loyalty, making a legal update feel like a conversation rather than a corporate mandate.

By clearly summarizing key changes, improved readability and revised dispute terms, the message respects the reader’s time while reducing potential confusion or anxiety about legal updates.

Add a secondary CTA button labeled 'Review Updated Terms' next to the inline 'here' link to improve click-through rates and reduce friction for users unfamiliar with hyperlink navigation. • Include a brief, bulleted list of 'What This Means for You' to translate legal updates into customer benefits or behavioral expectations, increasing comprehension and reducing perceived risk.

This email aims to drive urgency-driven purchases during Fenty Beauty’s Cyber Week sale by highlighting time-sensitive discounts, free gifts, and exclusive bundles, encouraging immediate action before offers expire.

The email brilliantly layers multiple offers, site-wide discounts, deeper item-specific deals, and gift-with-purchase, to create perceived value and urgency without overwhelming the shopper, making each incentive feel distinct yet complementary.

By anchoring the free 4-piece gift to a $75+ order threshold and emphasizing its $43 value with bold visuals, the campaign turns a promotional perk into a compelling conversion driver that feels both exclusive and attainable.

Add a countdown timer beneath each offer’s expiration date to visually reinforce urgency, especially for the ‘Ends Dec. 2’ and ‘Ends Dec. 1’ deals, which currently rely solely on text and may not trigger immediate action. • Reposition the ‘SHOP CYBER WEEK’ CTA button higher in the email, perhaps after the ‘Deeper Dealz’ section, to capture momentum from the initial discount announcement and reduce scroll friction for high-intent shoppers.

This email aims to drive immediate purchases of Fenty Beauty’s new Shadowstix Eyeshadow Stick by highlighting its ease of use, longwear formula, and flattering shades while leveraging virtual try-on technology to reduce purchase hesitation.

Fenty Beauty brilliantly positions the Shadowstix as an expert-level tool made effortless, appealing to both beginners and pros by emphasizing blendability and pigment intensity without overwhelming the user with technical jargon.

The inclusion of a virtual try-on feature directly addresses the hesitation many shoppers feel when buying makeup online, turning a potential barrier into an interactive, confidence-building experience that boosts conversion likelihood.

Add a limited-time urgency cue, like a countdown timer or 'First 100 buyers get a free mini', near the primary CTA to nudge immediate action, since the current design lacks scarcity triggers despite the 'Drop Alert' subject line. • Reposition the 'Try It On' CTA to appear immediately after the product hero image, rather than after the product grid, to capitalize on initial interest before the user scrolls past the emotional hook of the model’s application.

This Halloween-themed email campaign from Fenty Beauty aims to drive product engagement and sales by showcasing spooky, wearable makeup looks inspired by the Savage x Fenty collaboration, while also promoting skin care solutions for post-party cleanup and reinforcing brand loyalty through perks and social impact messaging.

The email brilliantly merges seasonal storytelling with wearable tutorials by turning Halloween into a runway of character-inspired looks, making intimidating themes feel accessible and shoppable through step-by-step product pairings that guide the customer from inspiration to purchase.

By embedding a skin care solution right after the glam looks, the campaign acknowledges the real-life aftermath of heavy makeup, building trust through empathy and offering a seamless transition from ‘play’ to ‘reset’, a smart retention tactic that positions Fenty as a holistic beauty partner, not just a product seller.

The 'Meet the Monsters' CTA is visually underwhelming and buried beneath the hero image; it should be larger, more contrasted, or animated to match the spooky theme and drive higher click-through by making the action feel like part of the Halloween experience. • The 'Malibu Bae' look feels tonally disconnected from the Halloween theme and dilutes the campaign’s spooky narrative; either reframe it as a 'day-after glow' look or replace it with a fourth monster-inspired tutorial to maintain thematic consistency and conversion focus.

This email aims to drive immediate purchases of Fenty Beauty’s Match Stix Contour Skinstick by creating urgency around the Amber vs. Soft Amber shade comparison, while incentivizing higher cart values with a free gift on $75+ orders.

The email brilliantly frames product selection as a personality-driven ‘matchup’, Amber vs. Soft Amber, turning a routine shade decision into a fun, identity-based moment that boosts emotional engagement and reduces purchase hesitation.

By bundling a high-perceived-value free gift (Match Stix Shimmer or Glow) with a clear $75 minimum, the campaign strategically elevates average order value without sounding pushy, making the upsell feel like a reward rather than a requirement.

The hero section’s headline ‘MATCH STIX CONTOUR SKINSTICK AMBER VS. SOFT AMBER’ is visually dominant but lacks a clear benefit hook, adding a short phrase like ‘Find Your Perfect Contour Shade’ would better align the headline with the shopper’s intent. • The cross-sell product grid includes three items but doesn’t visually or textually connect them to the Match Stix, adding a line like ‘Pair with these fan favorites for a flawless base’ would strengthen product synergy and increase add-on conversion.