Fig.1 emails worth copying from real campaigns

This email aims to drive sales by offering teachers a 25% discount on their next purchase, encouraging them to refresh their skincare routine as they return to school while building brand loyalty through appreciation and personalized validation.

The campaign brilliantly ties seasonal relevance to emotional resonance by framing skincare as self-care for teachers returning to the classroom, making the discount feel like a thoughtful gift rather than just a sale.

Requiring proof of school ID adds exclusivity and trust, turning a simple discount into a personalized, community-driven offer that strengthens brand affinity among educators without alienating non-teachers.

Add a countdown timer or urgency cue near the CTA to encourage immediate action, since the offer lacks a time limit and may be ignored without perceived scarcity. • Include a small testimonial or quote from a teacher using Fig.1 products to reinforce social proof and validate the emotional appeal of self-care during the school year.

This email aims to drive Mother’s Day gift purchases by positioning Fig.1 skincare as the ideal self-care gift for moms, while encouraging immediate action through a text-to-order incentive and a free gift offer.

The email brilliantly personalizes gift recommendations by mapping product sets to specific mom archetypes, like the sleep-deprived new mom or the TikTok-savvy trendsetter, making the gift feel thoughtfully chosen rather than generic.

By anchoring the campaign around self-care as a gift, the brand elevates skincare from a routine to a meaningful, emotionally resonant present, perfectly aligning with Mother’s Day sentiment while subtly validating the recipient’s worth.

Add a countdown timer near the CTA to emphasize limited-time availability of the free gift, increasing urgency without disrupting the clean layout or overwhelming the user. • Include a short testimonial or social proof snippet under each product set (e.g., 'Loved by 10K+ moms') to reinforce trust and validate the archetype-based recommendations for hesitant buyers.

This email aims to introduce Fig.1’s new Micellar Oil Cleansing Wipes by highlighting their zero-waste, dissolvable formula and award-winning performance, while incentivizing immediate purchase through a free cleanser offer to drive conversion and trial.

The email brilliantly ties product innovation to environmental values by positioning the dissolvable wipes as a zero-waste solution, which resonates with eco-conscious beauty shoppers while still emphasizing clinical efficacy and convenience.

By offering a free Micellar Oil Cleanser with purchase, the campaign creates instant perceived value and reduces friction for first-time buyers, turning curiosity into conversion without requiring a discount on the new product itself.

Add a subtle countdown timer near the CTA to create urgency around the free cleanser offer, encouraging faster decision-making without altering the clean aesthetic of the email. • Include a short customer testimonial or star rating near the product image to build social proof, especially since the product is new and lacks user validation in the current layout.

This email aims to drive engagement and social media participation by promoting a high-value summer giveaway in partnership with Athena Club, POOLSIDE, and Mott50, while subtly showcasing Fig.1’s best-selling skincare products to encourage direct purchases.

The email brilliantly leverages co-branding with lifestyle-focused partners to elevate perceived value, making the giveaway feel like an exclusive summer experience rather than just a product bundle, which increases emotional appeal and shareability.

By listing each brand’s contribution with clear dollar values, the campaign creates instant perceived scarcity and urgency, making recipients feel they’re missing out if they don’t enter, a smart psychological nudge that boosts conversion without being pushy.

Add a secondary CTA button beneath the product grid labeled 'Shop Bestsellers' to capture purchase-intent users who may not want to enter the giveaway but are interested in the featured products, improving conversion pathways. • Include a small countdown timer or 'X entries left' indicator near the 'Take me to IG' button to create urgency around the giveaway, encouraging immediate action rather than passive scrolling or delayed participation.

This email aims to drive immediate sales during the Labor Day promotion by highlighting a 20% discount plus a free gift, while guiding subscribers to explore key product categories through visually appealing, action-oriented CTAs.

The email leverages aspirational beach imagery to emotionally connect with customers, subtly associating the brand with summer relaxation and self-care, which enhances the perceived value of the Labor Day offer.

Each product category is presented with a dedicated visual and a bold, color-matched CTA button, creating a clean, scannable layout that reduces decision fatigue and encourages category exploration.

Add a visible countdown timer near the hero section to create urgency around the Labor Day sale, encouraging faster conversions by reminding subscribers the offer is time-limited. • Include a short testimonial or social proof snippet under the hero image to build trust, such as 'Over 10,000 customers loved this gift set', to reinforce the value of the free gift offer.

This email aims to drive sales of Fig.1’s Back to School Teen Skincare Set by positioning it as a confidence-boosting, gentle solution for young skin, while leveraging urgency through a limited-time discount to encourage immediate purchase.

The email brilliantly ties the product to an emotional milestone, starting school, making the skincare set feel less like a purchase and more like a supportive tool for teen confidence and self-care during a transitional time.

By clearly numbering and describing each product in the routine, the email educates the customer without overwhelming them, turning a simple bundle into a trusted, step-by-step solution that feels personalized and easy to adopt.

Add a testimonial or parent review near the product grid to build social proof, since the buyer is likely a parent, hearing from other parents about their teen’s results would significantly boost trust and conversion. • Include a small visual icon or badge next to the discounted price (e.g., 'Limited Time Offer') to reinforce urgency visually, since the current text-only discount may not stand out enough in a crowded inbox.

This email aims to convert subscribers into customers by positioning the Even Tone Serum as the ideal solution for sun damage and acne marks, leveraging medical authority and real customer results to build trust and drive immediate purchases.

The email opens with a bold, empathetic question that immediately identifies the reader’s pain point, sun damage and discoloration, creating instant relevance and emotional resonance before introducing the solution.

By featuring a medical professional’s endorsement alongside clinical trial data, the campaign builds scientific credibility while still keeping the tone approachable, which helps overcome skepticism in the skincare space.

Add a limited-time offer or urgency element (e.g., 'First 50 buyers get a free travel-size serum') near the CTA to reduce hesitation and increase conversion momentum. • Include a small visual icon or badge next to 'Clinically proven' to visually reinforce credibility, such as a checkmark or lab flask, making the claim more instantly digestible in a skimmable layout.

This email aims to drive immediate purchases by creating urgency around a limited-time summer sale offering 20% off sitewide plus a free gift with a $60 minimum spend, while also encouraging social sharing through a referral program.

The email brilliantly combines urgency with value by anchoring the discount to a patriotic holiday and pairing it with a free gift, making the offer feel exclusive and time-sensitive without overwhelming the reader.

By visually segmenting product categories like Face, Body, and Retinol with clean icons and minimal text, the email guides shoppers intuitively through their needs while subtly reinforcing brand expertise across multiple skincare concerns.

Add a countdown timer near the CTA to visually reinforce the 7/7 deadline, increasing perceived urgency and reducing decision latency for hesitant shoppers. • Reposition the 'Refer a Friend' section higher in the email, perhaps after the hero offer, to leverage social proof and incentivize sharing before the reader scrolls to product details.

This email aims to drive immediate Cyber Monday sales by promoting a sitewide 25% discount and a free gift with qualifying purchases, encouraging customers to restock favorites or try new products while creating urgency through limited-time framing.

The email brilliantly combines a bold discount with a tangible free gift to elevate perceived value, making the offer feel more generous than a standalone percentage off and increasing conversion likelihood through dual incentives.

By segmenting product categories into visual tiles labeled 'Face,' 'Refills,' and 'Retinol,' the email simplifies navigation and helps customers instantly identify relevant products, reducing decision fatigue and guiding them toward personalized purchases.

Add a countdown timer near the hero section to visually reinforce urgency and encourage immediate action, since the current design relies solely on text to convey time sensitivity. • Include a customer testimonial or star rating near the Dewy Morning Gift Set to build social proof and reduce purchase hesitation, especially for first-time buyers exploring the brand.

This email aims to address customers experiencing skin redness or sensitivity by introducing Dr. Rubin’s Soothing Set, positioning it as a clinically recommended solution while driving immediate purchases through a clear product-focused CTA.

The email opens with a direct, empathetic question that immediately resonates with the target audience’s pain point, skin redness or sensitivity, creating instant relevance and emotional alignment before introducing the solution.

By anchoring the product set to Dr. Rubin’s clinical recommendation, the brand leverages authority and trust, transforming a simple skincare routine into a medically informed, credible treatment plan for conditions like Rosacea or Eczema.

Add a subtle countdown timer or limited-availability indicator near the 'Shop Now' CTA to create urgency, especially since the email targets a specific skin concern that benefits from immediate relief. • Include a small visual icon or badge next to the 'Award Winning Niacinamide Treatment' section to highlight the SHAPE 2023 Editors Pick award, making social proof more scannable and visually compelling.