GetYourGuide email gallery from real brands

This email aims to inspire travel curiosity and drive bookings by showcasing visually stunning train journeys and trending experiences, while positioning GetYourGuide as a trusted source for unforgettable travel planning. It blends editorial content with product promotion to nurture engagement and conversion.

The email masterfully blends editorial storytelling with commercial intent by leading with aspirational content like 'The world’s most scenic train rides,' which builds emotional connection before introducing bookable experiences, making the transition to purchase feel natural and inspired rather than salesy.

Using real traveler ratings and review counts directly beneath each experience creates instant social proof and reduces decision friction, subtly signaling popularity and trustworthiness without overwhelming the reader with technical details or forced testimonials.

Add a subtle countdown or urgency indicator (e.g., 'Booked 23 times this week') to high-rated experiences in the product grid to nudge immediate action, especially since the email’s goal is conversion, not just inspiration. • Reposition the 'Discover more' CTA under the 'Trending Experiences' section, not just the 'About The Explorer' footer, to capture intent when users are most engaged with bookable content, improving click-through and reducing drop-off.

This email aims to inspire couples to celebrate Valentine’s Day with shared travel experiences instead of traditional gifts, while driving immediate bookings through time-sensitive, romance-themed deals and curated destination content.

The email brilliantly reframes Valentine’s Day as an experience-driven occasion by leading with ‘Not just flowers: trips worth taking together,’ instantly shifting the emotional hook from generic romance to memorable, shared adventures that travelers actually crave.

By pairing aspirational destination storytelling with hard-hitting discounts and clear pricing, the campaign balances inspiration and conversion, making it easy for readers to move from dreaming about a trip to clicking ‘Check availability’ without friction or confusion.

Add a subtle countdown timer or ‘limited spots’ indicator under the ‘Love-struck savings’ headline to create urgency and nudge hesitant users toward immediate booking, especially since the deals are time-sensitive and emotionally driven. • Include a short testimonial or user quote under one or two top-rated experiences (e.g., ‘We booked this and it was the best date night ever!’) to build social proof and reduce perceived risk for first-time buyers.

To inspire travel planning by showcasing trending European destinations and experiences for March, while subtly encouraging exploration of GetYourGuide’s global offerings through curated content and a soft CTA to discover more.

The email brilliantly blends destination inspiration with experiential storytelling, making readers feel like they’re discovering hidden gems rather than being sold tours, a subtle but powerful shift in tone that builds trust and wanderlust simultaneously.

By anchoring the campaign around ‘This Week’s Top Reads,’ the brand transforms its newsletter into a trusted editorial digest, positioning itself as a curator of cultural moments rather than just a booking platform, a smart emotional hook for travelers seeking authenticity.

Add a time-sensitive element like ‘Limited Availability’ or ‘Booked 87% Last Week’ next to top-rated experiences to create urgency and nudge users toward conversion instead of passive browsing. • Reposition the ‘Discover more’ CTA above the footer and make it sticky or larger, currently buried after the ‘About The Explorer’ section, it lacks visual hierarchy and fails to capitalize on peak engagement moments.

This email aims to convert Valentine’s Day sentiment into travel bookings by positioning experiential gifts as romantic alternatives to traditional gifts, while leveraging urgency with up to 40% off to drive immediate action.

The email brilliantly reframes Valentine’s Day from a gift-giving occasion to a memory-making opportunity, subtly shifting consumer behavior by associating romance with travel experiences rather than material items.

By curating destinations and activities with clear romantic appeal, like hot air balloon rides and canal cruises, the campaign taps into emotional storytelling while maintaining commercial intent through visible pricing and ratings.

Add a countdown timer near the CTA to reinforce urgency around the 40% off deal, which would increase conversion by leveraging scarcity psychology without disrupting the romantic tone. • Include a short testimonial or user-generated photo from a couple who booked a similar experience, placed near the product grid, to build social proof and emotional resonance with hesitant buyers.

This email aims to re-engage subscribers by delivering curated travel inspiration through a weekly digest format, encouraging exploration of new destinations and experiences while subtly promoting bookable tours and activities. It seeks to position GetYourGuide as a trusted source for travel discovery beyond just transactions.

The email brilliantly blends editorial storytelling with commercial intent by framing travel experiences as 'top reads' and 'trending experiences,' making promotional content feel like curated inspiration rather than a sales pitch, which builds trust and encourages deeper engagement.

By personalizing the greeting with the subscriber’s name and using visually rich, destination-specific imagery paired with compelling headlines, the email creates an immediate emotional hook that speaks directly to the reader’s wanderlust and travel aspirations.

Add a secondary CTA beneath each 'Read more' link in the top reads section that says 'Book this experience' or 'See available tours' to reduce friction for users who are ready to convert after being inspired. • Include a small countdown or urgency indicator (e.g., 'Only 3 spots left at this price') on one or two high-performing experiences in the product grid to nudge hesitant users toward immediate action.