2026-02-28 · 10 min read

Kaplan email designs from top brands

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Here’s the thing: most “Kaplan email examples” pages don’t show real campaigns, this one does. Browse actual Kaplan emails with screenshots and breakdowns of subject lines, offer framing, message hierarchy, and CTA placement. Use these proven patterns to refine your education marketing and drive more course sign-ups.

1. The Latest in Real Estate Education

1. The Latest in Real Estate Education
1. The Latest in Real Estate Education
Subject: The Latest in Real Estate Education
Objective

This email aims to inform real estate education partners about new course offerings, product updates, and marketing strategies to help them recruit and retain students more effectively. It positions Dearborn as a strategic partner in growing their schools through actionable tools and insights.

Why this works

The email smartly leads with a high-value, time-bound offer, a 30-minute webinar, to immediately capture attention and position the Real Estate Accelerator as the must-have solution for new licensees seeking real-world career momentum.

How to implement

By framing product updates and marketing tips as strategic advantages for partner schools, the email transforms generic announcements into compelling business growth tools, making the recipient feel supported rather than just sold to.

Pro Tip

Add a brief testimonial or enrollment stat near the 'Watch Now' CTA to build social proof, for example, '92% of schools using Real Estate Accelerator saw higher student completion rates within 3 months.' • Include a visual progress bar or countdown timer near the webinar CTA to create urgency, especially since the offer is tied to a specific month (September) and implies timeliness.

Colors:
#1a1a1a
#ffffff
#a4d44d

2. The Latest in Real Estate Education

2. The Latest in Real Estate Education
2. The Latest in Real Estate Education
Subject: The Latest in Real Estate Education
Objective

This email aims to engage real estate education partners by showcasing new course offerings, product updates, and instructional strategies to help them enhance their schools’ effectiveness and competitiveness in the market.

Why this works

The email strategically positions the webinar as a leadership-driven insight session, lending credibility and urgency by featuring the Executive Director’s vision for market-sensitive CE courses, which appeals directly to decision-makers in education institutions.

How to implement

Each content block is paired with a visually distinct, action-oriented CTA button that matches the section’s purpose, whether watching a webinar, visiting product updates, or reading an article, creating a seamless, goal-driven user journey without overwhelming the reader.

Pro Tip

Add a brief testimonial or success metric near the top, such as '92% of partner schools saw increased instructor retention after implementing these strategies', to strengthen social proof and reinforce the email’s credibility early in the user journey. • Include a subtle visual hierarchy or numbered progression (e.g., 'Step 1: Watch the Webinar → Step 2: Explore Product Updates') to guide the reader through the content in a logical sequence, improving flow and reducing decision fatigue.

Colors:
#8DC63F
#FFFFFF
#333333

3. Increase Your School’s Enrollments in 2024

3. Increase Your School’s Enrollments in 2024
3. Increase Your School’s Enrollments in 2024
Subject: Increase Your School’s Enrollments in 2024
Objective

This email aims to drive registrations for an upcoming webinar by positioning January as the critical enrollment period for real estate schools and offering actionable marketing strategies to help institutions compete effectively in the new year.

Why this works

The email smartly anchors urgency around January as the peak enrollment month, making the webinar feel essential rather than optional by tying it directly to historical industry trends and competitive pressure.

How to implement

By featuring Toby Schifsky’s photo and title prominently alongside his speaking topic, the email builds instant credibility and personalizes the offer, helping recipients visualize the value they’ll receive from attending.

Pro Tip

Add a subtle countdown timer beneath the webinar date to heighten urgency, especially since the event is scheduled for October 11th, this would visually remind recipients that registration is time-sensitive even if the webinar itself isn’t immediate. • Include a short bullet-point list under the description highlighting 2–3 specific takeaways (e.g., 'Learn how to optimize your website funnel for January traffic') to make the value more scannable and concrete for busy education administrators.

Colors:
#222222
#4CAF50
#FFFFFF

4. Explore Dearborn’s Brand New Continuing Education

4. Explore Dearborn’s Brand New Continuing Education
4. Explore Dearborn’s Brand New Continuing Education
Subject: Explore Dearborn’s Brand New Continuing Education
Objective

This email aims to encourage real estate education providers to adopt three new continuing education courses from Dearborn by highlighting their relevance to current industry challenges and student success. It also promotes a webinar to further demonstrate the value these courses bring to schools and their students.

Why this works

The email smartly positions each course as a solution to real, high-stakes industry problems, like avoiding license penalties or preventing client horror stories, making the value immediate and emotionally resonant for educators who want to protect their students’ careers.

How to implement

By naming specific, timely topics like RESPA and housing market initiatives, the email builds credibility and urgency, showing that Dearborn isn’t just offering generic content but targeted, legally relevant education that aligns with current regulatory and market realities.

Pro Tip

Add a brief testimonial or stat from a school that adopted similar courses to reinforce credibility, e.g., '92% of schools saw improved student pass rates after implementing these CE modules,' which would strengthen the persuasive impact of the offer section. • Include a subtle visual hierarchy or iconography next to each course title to help scanners quickly differentiate the topics, such as a shield for compliance, a warning sign for mistakes, and a graph for market trends, to improve skimmability and retention.

Colors:
#000000
#FFFFFF
#A4D037

5. Ready to Expand Your School's Reach?

5. Ready to Expand Your School's Reach?
5. Ready to Expand Your School's Reach?
Subject: Ready to Expand Your School's Reach?
Objective

This email aims to persuade educational institutions to adopt REcampusLIVE, Dearborn’s live online education platform, by highlighting its ability to expand student reach, reduce overhead, and increase revenue through virtual course delivery.

Why this works

The email opens with a bold, benefit-driven headline that immediately speaks to the reader’s growth ambitions, positioning the platform not as a tool but as a strategic expansion lever for schools seeking broader market penetration.

How to implement

It uses a tightly curated bullet list to surface top institutional pain points, reach, instructor leverage, overhead reduction, making the value proposition instantly relatable and emotionally resonant for decision-makers overwhelmed by operational constraints.

Pro Tip

Add a short testimonial or case study snippet from a partner school that successfully scaled enrollment using REcampusLIVE to build social proof and reduce perceived risk for new adopters. • Include a visual icon or mini-infographic next to each bullet point (e.g., a globe for 'reach,' a dollar sign for 'revenue') to reinforce key benefits visually and improve scannability for time-pressed administrators.

Colors:
#A0D468
#FFFFFF
#333333

6. Dearborn Education Is Now Available in Mississippi

6. Dearborn Education Is Now Available in Mississippi
6. Dearborn Education Is Now Available in Mississippi
Subject: Dearborn Education Is Now Available in Mississippi
Objective

This email aims to inform real estate schools in Mississippi that Dearborn Real Estate Education is now available to them as a partner, offering curated online prelicensing and exam prep packages to help schools launch or enhance their programs immediately.

Why this works

The email opens with a bold, location-specific headline that immediately signals relevance to Mississippi schools, creating instant engagement by addressing a regional pain point rather than speaking generically to all markets.

How to implement

It positions Dearborn as a turnkey solution by emphasizing that courses are 'curated by industry leaders' and 'ready to deliver immediately,' reducing perceived friction for schools considering partnership and framing the offer as low-effort, high-impact.

Pro Tip

Add a brief testimonial or success metric from another state’s partner school to build social proof, since the audience is institutional decision-makers, seeing peer validation would strengthen credibility and reduce perceived risk. • Include a visual icon or short bullet near the CTA indicating what happens next (e.g., 'Schedule a 10-min demo' or 'Get a free curriculum sample') to reduce ambiguity and increase conversion by clarifying the commitment level.

Colors:
#1a1a1a
#ffffff
#a4d44d

7. A Brand New Course Experience for Your Students

7. A Brand New Course Experience for Your Students
7. A Brand New Course Experience for Your Students
Subject: A Brand New Course Experience for Your Students
Objective

This email aims to inform education partners about upcoming enhancements to Dearborn’s online real estate courses and drive registrations for a webinar where key updates will be presented by the Executive Director. It also encourages forwarding the invite to school administrators to broaden engagement.

Why this works

The email positions the course update as a student-centric upgrade, framing the webinar not as a sales pitch but as a value-driven opportunity to improve learning outcomes, a subtle but powerful trust-building tactic for institutional partners.

How to implement

Including a direct instruction to forward the registration to school administrators turns a single recipient into a potential multiplier, leveraging existing relationships to expand reach without additional marketing spend or friction.

Pro Tip

Add a brief bullet list or icon-driven preview of the key course updates to be revealed in the webinar, this would increase perceived value and urgency by giving recipients a tangible reason to attend beyond general 'improvements.' • Include a short testimonial or quote from a school administrator or student who benefited from a previous course update, this would strengthen credibility and reduce skepticism about the impact of the upcoming changes.

Colors:
#A6D74F
#FFFFFF
#000000

8. Introducing the New and Improved REcampus

8. Introducing the New and Improved REcampus
8. Introducing the New and Improved REcampus
Subject: Introducing the New and Improved REcampus
Objective

This email aims to introduce and promote the newly improved REcampus platform to educational institutions, highlighting its ability to streamline online real estate education while increasing student reach and school revenue through a branded, mobile-friendly experience.

Why this works

The email immediately positions REcampus as a comprehensive, all-in-one solution by framing it as the single destination for licensing, exam prep, CE, and professional development, this eliminates decision fatigue for school administrators seeking scalable education tools.

How to implement

By emphasizing both student engagement metrics and direct revenue growth, the message speaks directly to institutional pain points: it doesn’t just sell software, it sells outcomes that align with school leadership’s strategic KPIs and budget priorities.

Pro Tip

Add a testimonial or case study snippet from an existing school using REcampus to validate claims about increased enrollment or revenue, social proof would strengthen credibility and reduce perceived risk for new adopters. • Include a brief visual comparison or icon-based feature grid showing REcampus vs. legacy platforms to quickly communicate upgrades without forcing readers to parse dense bullet points.

Colors:
#FFFFFF
#000000
#9ACD32

9. Dearborn Online Education Is Now Available in New Jersey

9. Dearborn Online Education Is Now Available in New Jersey
9. Dearborn Online Education Is Now Available in New Jersey
Subject: Dearborn Online Education Is Now Available in New Jersey
Objective

To announce the launch of Dearborn’s online real estate education offerings in New Jersey and encourage real estate schools to partner with Dearborn by signing up for their licensing and exam prep packages.

Why this works

The email immediately anchors its message in regional relevance by announcing availability in New Jersey, which instantly filters and engages the right audience while signaling localized value and timeliness.

How to implement

By highlighting a best-selling book alongside new online offerings, the email builds credibility through established authority while framing innovation as a natural extension of proven success, reducing perceived risk for new adopters.

Pro Tip

Add a brief testimonial or partner school quote near the CTA to reinforce social proof and reduce hesitation for schools considering a new vendor partnership. • Include a visual element like a small map pin or state icon next to 'Now Available in New Jersey' to strengthen geographic targeting and make the regional announcement more scannable and memorable.

Colors:
#000000
#FFFFFF
#9ACD32

10. Updates to Your Students' Online Courses

10. Updates to Your Students' Online Courses
10. Updates to Your Students' Online Courses
Subject: Updates to Your Students' Online Courses
Objective

This email aims to inform educators and administrators about upcoming improvements to students’ online course dashboards while encouraging them to watch a webinar for details. It also promotes partnership opportunities through REcampus to expand their institution’s online real estate education offerings.

Why this works

The email effectively frames platform updates as student-centric improvements, emphasizing a cleaner dashboard and reduced navigation friction, this positions the change as a benefit, not just a technical upgrade, which increases stakeholder buy-in.

How to implement

By embedding a clear, action-oriented CTA button labeled 'Watch Now' directly beneath the value proposition, the email reduces decision fatigue and guides the reader seamlessly toward the next step without overwhelming them with options.

Pro Tip

Add a brief testimonial or quote from a pilot school that already experienced the dashboard improvements to build social proof and reduce skepticism about the claimed benefits. • Include a visual mockup or annotated screenshot of the new dashboard layout to help administrators visualize the 'cleaner experience' rather than relying solely on descriptive text.

Colors:
#A6D74F
#FFFFFF
#333333