Lewis Howes email gallery from real brands
1. 🌟 Join the Movement: Help Us Reach 1,000!
Objective
This email aims to inspire existing readers to leave a rating or review for Lewis Howes’ new book 'Make Money Easy' by framing the request as a communal movement toward 1,000 reviews by June, emphasizing emotional connection and shared impact over transactional feedback.
Why this works
The email brilliantly transforms a simple review request into a mission-driven community movement, making the recipient feel like a vital contributor to a larger cultural shift rather than just a passive customer leaving feedback.
How to implement
By leading with a powerful, emotionally resonant testimonial that speaks to shame and visibility, the email immediately validates the reader’s potential struggles and positions the book as a catalyst for personal and collective healing.
Pro Tip
Add a visible countdown timer or progress bar near the CTA showing how many reviews are left to reach 1,000, this would create real-time urgency and social proof, increasing conversion by making the goal feel tangible and achievable. • Include a short, bulleted list of what the reader’s review helps others discover, like 'You’ll help someone feel less alone' or 'You’ll guide someone toward their first financial breakthrough', to reinforce the emotional payoff of taking action.
2. ⭕ Your circle is your ceiling
Objective
To inspire recipients to elevate their personal and professional lives by joining ULTRA, an immersive coaching and community experience, emphasizing the transformative power of surrounding oneself with high-achieving, supportive people.
Why this works
The email powerfully frames personal growth as a relational journey, not a solo grind, positioning ULTRA as the curated community that lifts you by aligning you with people already living at your next level, which makes the offer feel both aspirational and attainable.
How to implement
By opening with a raw, vulnerable story of failure and reinvention, the email builds instant emotional resonance and credibility, making the subsequent pitch for ULTRA feel like a natural, trusted next step rather than a sales tactic.
Pro Tip
Add a subtle countdown timer or limited-availability indicator near the CTA to create urgency without disrupting the narrative tone, leveraging the emotional momentum to drive immediate action. • Include a short, impactful testimonial from a past ULTRA member directly after the bullet-point benefits to reinforce social proof and reduce perceived risk before the reader reaches the CTA.
3. The nightmare your brain creates (and how to stop it)😱
Objective
This email aims to inspire self-reflection and gratitude while promoting attendance at the Summit of Greatness event in Los Angeles, positioning it as a transformative experience for personal growth and resilience. It also drives engagement with new audio content about sleep and brain perception.
Why this works
The email opens with emotional resonance by encouraging gratitude for past struggles, subtly reframing pain as progress, a powerful psychological hook that aligns with the brand’s mission of turning adversity into greatness.
How to implement
It masterfully bridges personal storytelling with event promotion by using Dr. Baland Jalal’s sleep paralysis experience to illustrate how cultural narratives shape our reality, making the educational content feel urgent, relatable, and deeply tied to the summit’s transformative promise.
Pro Tip
Add a countdown timer near the CTA to create urgency around ticket availability, especially since the event date is over a year away, this would prevent procrastination and reinforce the ‘now or never’ emotional tone already present in the copy. • Include a short testimonial or quote from a past attendee directly under the event image to build social proof, helping skeptical readers visualize the transformation promised and reducing perceived risk in committing to the event.
4. ✨7 Keys to Rewire Your Mind for Abundance (Starting Today)
Objective
This email aims to inspire immediate personal transformation by encouraging readers to choose long-term growth over short-term comfort, while promoting attendance at the Summit of Greatness event and engagement with a new audio release on abundance mindset.
Why this works
The email masterfully frames discomfort as a necessary catalyst for growth, positioning stagnation as the true enemy, a psychological hook that resonates deeply with audiences seeking transformation rather than temporary fixes.
How to implement
By anchoring the message in personal vulnerability, sharing how chasing success from a wounded place backfired, the brand builds authentic trust and positions the 7 Keys as a hard-won, life-changing framework, not just another self-help tip.
Pro Tip
Add a countdown timer beneath the 'Grab Your Tickets Here' CTA to create urgency around the September 12–13 event date, leveraging FOMO to increase conversion without altering the message tone. • Include a short testimonial or social proof snippet under the 'NEW RELEASES' section, such as 'Over 12,000 listeners transformed their money mindset in 7 days', to validate the audio’s impact before the 'Listen Here' CTA.
5. ✨Today is a powerful day to manifest the life you want
Objective
This email aims to inspire recipients to align their inner energy with their desired reality, positioning the Summit of Greatness as the transformative next step for personal and spiritual growth. It seeks to convert inspiration into action by driving ticket sales through emotional resonance and urgency.
Why this works
The email masterfully reframes manifestation not as wishful thinking but as energetic alignment, a subtle yet powerful shift that positions the event as a necessary internal transformation rather than just another self-help seminar.
How to implement
By using direct, imperative language like 'stop entertaining chaos' and 'start being love,' the copy creates a sense of personal responsibility and urgency, making the reader feel the change is both possible and immediately actionable.
Pro Tip
Add a countdown timer above the CTA to amplify urgency, since the event is in September 2025, a dynamic element would help combat procrastination and reinforce the 'today is the day' messaging. • Include a short testimonial quote or attendee stat (e.g., '92% of past attendees reported life-changing shifts') near the CTA to strengthen social proof and reduce perceived risk before the purchase decision.
6. Your dream + this lineup = unstoppable ✨
Objective
This email aims to inspire urgency and emotional connection by positioning the Summit of Greatness as a transformative experience in Los Angeles, a city symbolizing dreams, while driving immediate ticket sales with a time-sensitive 20% discount.
Why this works
The email brilliantly ties the event’s location, Los Angeles, the 'City of Dreams', to the aspirational identity of the audience, making the venue itself a persuasive emotional anchor that elevates the perceived value of attendance.
How to implement
By spotlighting high-impact speakers with concise, credential-rich bios, the email builds instant credibility and FOMO without overwhelming the reader, turning names into compelling reasons to act rather than just a list of talking heads.
Pro Tip
Add a subtle countdown timer near the CTA to visually reinforce the 'last chance' urgency, making the deadline feel more immediate and reducing the cognitive load of calculating time left. • Include a short, bold testimonial quote from a past attendee directly under the speaker list to bridge social proof with the lineup, helping skeptics visualize the real-world impact of attending.
7. 🎬 It’s Officially Live
Objective
This email aims to announce the official launch of Lewis Howes’ new docuseries 'Chasing Greatness' and drive immediate viewership by highlighting its raw, behind-the-scenes storytelling and personal journey. It seeks to deepen audience connection by positioning the series as a shared mission for those pursuing growth and purpose.
Why this works
The email masterfully frames the docuseries not as entertainment but as a vulnerable, mission-driven journey, inviting viewers to witness the grit, sacrifice, and personal evolution behind building a global brand, which builds emotional investment before the first frame plays.
How to implement
By explicitly calling out 'not polished perfection' and highlighting setbacks, training, and family life, the message resonates with audiences seeking authenticity, making the content feel earned and relatable rather than curated for applause.
Pro Tip
Add a short embedded video preview or GIF in the hero section to immediately convey the tone and energy of the docuseries, reducing friction for users who may hesitate to click through without a visual teaser. • Include a testimonial or quote from an early viewer or influencer beneath the CTA to build social proof and reinforce the value proposition, especially for those unfamiliar with Lewis’s brand or skeptical of self-help content.
8. 😓 Was it Worth It?
Objective
This email aims to engage subscribers by prompting reflection on personal success and leadership values, while promoting a new podcast episode featuring Simon Sinek. It also encourages community interaction through reviews and shares, reinforcing brand loyalty and content virality.
Why this works
The email opens with an emotionally resonant message about kindness as leadership, immediately grounding the reader in values before introducing content, a powerful way to build trust before pitching.
How to implement
By framing the podcast episode around the universal question 'Was it worth it?', the email taps into deep personal reflection, making the content feel relevant and urgent rather than promotional.
Pro Tip
Add a visual countdown or time-sensitive language near the 'Listen Here' CTA to create urgency, since the episode’s relevance may fade if not consumed soon after release. • Include a short pull quote or highlight from Simon Sinek’s episode directly under the headline to give readers a taste of the insight, increasing click-through by reducing cognitive friction.
9. Burnout, Boundaries, and Becoming Your Best Self 🔥
Objective
This email aims to engage subscribers by addressing burnout and personal boundaries through curated podcast content and a downloadable playbook, ultimately guiding them toward deeper self-improvement and community connection with Lewis Howes’ brand.
Why this works
The email masterfully frames burnout not as a failure but as a signal for recalibration, using empathetic language that validates the reader’s experience while positioning the playbook as a gentle, practical guide to reclaiming energy and focus without guilt or pressure.
How to implement
By embedding two distinct podcast episodes with emotionally resonant titles and clear value propositions, the campaign leverages storytelling to build trust and curiosity, making the transition from passive listener to active participant feel natural and low-friction.
Pro Tip
Add a subtle countdown timer or urgency cue near the 'Download Your Playbook' CTA to nudge immediate action, since the current design lacks temporal motivation despite the high-value offer. • Reposition the 'TEXT ME' CTA higher in the email or duplicate it near the top, as the current placement at the bottom risks being missed by users who don’t scroll fully, reducing direct engagement opportunities.
10. 🔁 The Frameworks That Changed My Life
Objective
This email aims to inspire subscribers by sharing a personal transformation story while promoting Lewis Howes’ new audio content and the upcoming Summit of Greatness 2025, encouraging immediate ticket purchases through emotional resonance and urgency.
Why this works
The email opens with a powerful philosophical hook about inner peace and fulfillment, immediately aligning with the audience’s deeper emotional needs rather than surface-level goals, which builds trust before any promotion begins.
How to implement
By framing the 7-step framework as a personal breakthrough story, not just a product, the email creates relatability and positions the content as a solution to shared struggles, making the call to action feel like an invitation to transformation, not a sales pitch.
Pro Tip
Add a visual countdown timer next to the 'Grab Your Tickets Here' CTA to reinforce urgency and create a psychological trigger that encourages immediate action instead of passive reading. • Include a short, embedded video thumbnail or audio preview of Lewis sharing one key insight from the 7-step framework, this would increase engagement by offering immediate value and reduce friction before the 'Listen Here' CTA.