The complete Made By Sunday email collection

To celebrate the end of the year with a lighthearted, personal tone while driving immediate sales through a time-sensitive 30% off discount, positioning Made By Sunday’s products as essential solutions for common skin concerns in the new year.

The email opens with a cheeky, conversational tone that mirrors how a friend would tease you about forgetting something important, instantly building rapport and making the promotion feel personal rather than pushy.

Instead of generic skincare claims, it ties each product to a specific, relatable skin concern, like hyperpigmentation or blackheads, helping customers instantly recognize which solution fits their unique needs without extra research.

Add a visual product grid or thumbnail images next to each recommended solution (night cream, ghosted set, daily treatment) to reduce cognitive load and increase click-through by showing what’s being offered, not just describing it. • Include a subtle countdown timer or urgency indicator near the CTA (e.g., 'Offer expires Jan 1 at midnight') to reinforce time sensitivity and reduce hesitation, especially since the discount is tied to a specific holiday event.

This email aims to resonate with users struggling with textured skin by validating their concerns and positioning Made By Sunday’s products as the realistic, effective solution to achieve smoother, more confident skin, not perfection, but noticeable improvement that looks great on camera.

The email opens with a brutally honest, visually relatable image of textured skin, immediately validating the reader’s experience and building trust by acknowledging a problem many feel too embarrassed to name, a powerful hook for skincare audiences.

Instead of promising impossible perfection, the copy leans into realism, comparing smooth skin to finding a unicorn, which disarms skepticism and makes the brand feel authentic, approachable, and refreshingly honest in a saturated beauty market.

Add a short testimonial or user-generated content snippet near the product grid to reinforce social proof, seeing real results from others would strengthen the credibility of the 'pretty darn close to perfection' claim. • Include a micro-CTA or directional arrow after the education section that says 'See the products that fix this' to guide the reader’s eye toward the product grid and reduce friction in the conversion path.

To re-engage subscribers with a playful, year-end message that drives immediate sales through a time-sensitive 30% discount while reinforcing brand personality and product relevance for common skin concerns in the new year.

The email opens with a cheeky, conversational tone that mirrors how real people talk, making the brand feel like a friend who remembers your habits, a powerful emotional hook that boosts relatability and lowers resistance to the sales pitch.

Instead of generic New Year’s resolutions, it ties product benefits directly to common post-holiday skin problems like hyperpigmentation and clogged pores, turning a discount into a personalized solution that feels timely and necessary rather than just promotional.

Add a visual hero section with a lifestyle image or product shot to break up the text-heavy layout, this would increase visual appeal, reinforce product context, and improve click-through rates by making the offer feel more tangible. • Include a mini testimonial or social proof snippet near the product links (e.g., '10,000+ customers cleared their skin with our daily treatment') to build trust and reduce hesitation, especially since the email relies heavily on humor rather than social validation.

To educate recipients about the consolidation of beauty brands under seven parent companies and position Made By Sunday as a transparent, science-backed alternative that delivers real results.

By exposing the hidden ownership behind 182 beauty brands, this email instantly creates cognitive dissonance that primes the reader to question mainstream skincare and seek out authentic alternatives like Made By Sunday.

The email smartly leverages data visualization to make complex corporate consolidation digestible, turning a potentially dry statistic into an emotionally resonant story that builds trust through transparency and intellectual appeal.

Add a subtle countdown timer or urgency cue near the CTA to encourage immediate action, since the educational content is compelling but lacks a time-sensitive hook to convert curiosity into clicks. • Include a short customer testimonial or before/after result snippet beneath the CTA to reinforce efficacy claims and reduce perceived risk for first-time visitors who may still be skeptical despite the transparency argument.

The email aims to drive immediate purchases of the 'ghosted set' by leveraging a limited-time £34 discount, framed as a serendipitous opportunity created by accountants leaving early, blending humor with urgency to reduce friction and encourage impulse buying.

The email brilliantly personifies the discount as a cosmic gift from the universe, turning a simple price drop into an emotionally resonant, almost fated opportunity that makes the customer feel lucky rather than just savvy.

By humorously blaming accountants for the early weekend and the resulting deal, the brand injects personality and relatability, transforming a transactional message into a shared joke that builds emotional connection and brand likability.

Add a subtle countdown timer or 'deal ends soon' indicator near the CTA to heighten urgency, since the current copy implies time sensitivity but doesn’t visually reinforce it, which could increase conversion rates. • Include a mini product grid or quick-view of what’s included in the 'ghosted set' beneath the CTA to reduce decision friction, customers may hesitate if they don’t know exactly what they’re getting for £34 off.

This email aims to create urgency and drive immediate purchases by offering a £34 discount that expires at midnight, targeting customers who may be procrastinating on skincare solutions for acne, enlarged pores, redness, or inflammation.

The email brilliantly uses humor and relatable analogies, like grandma chasing a runaway chicken, to disarm the reader and make urgency feel personal rather than pushy, which boosts emotional connection and conversion likelihood.

By clearly listing three value-driven reasons to act now, real results, transparent pricing, and accessible customer support, the email builds trust while simultaneously reducing purchase hesitation through social proof and emotional reassurance.

Add a visible countdown timer near the CTA to visually reinforce the midnight deadline, reducing cognitive load and increasing urgency without relying solely on text. • Include a small product image or icon next to the £34 discount mention to immediately associate the offer with a tangible item, helping readers visualize the benefit and reducing decision friction.

The email aims to re-engage subscribers by humorously acknowledging a broken link error and turning it into a promotional opportunity, encouraging immediate action to claim a £34 discount on best-selling products before the sale ends.

The brand brilliantly transforms a technical mishap into a relatable, personality-driven moment by referencing Britney Spears and morning hair, making the customer feel like they’re in on the joke rather than being inconvenienced.

By repeating the correct link twice, once in the body and again in the PS, the email strategically reduces friction and reassures the reader they won’t miss out, which boosts conversion confidence without sounding pushy.

Add a countdown timer or urgency indicator near the CTA to reinforce the 'weekend exclusive' claim and motivate faster action, since the current design relies solely on text to convey time sensitivity. • Include a small visual preview or icon of the best-selling products being discounted to give context to the offer, right now, the email lacks any product imagery, which may reduce perceived value or relevance.

This email aims to drive urgency-driven purchases by promoting a limited-time autumn sale on Made By Sunday’s acne-focused skincare line, while reinforcing product efficacy through customer testimonials and visual transformation proof.

The email brilliantly ties seasonal change to pricing psychology, using 'autumn means leaves are falling and so our prices' to create an intuitive, emotionally resonant reason to buy now without sounding forced or salesy.

By breaking the skincare routine into four clearly labeled steps with vivid product visuals and benefit-driven copy, the email educates while selling, making complex skincare feel approachable and scientifically grounded for hesitant buyers.

The CTA 'gobble up the savings' is clever but vague, replace it with a more action-oriented phrase like 'Grab Your Autumn Bundle Now' to better align with the product grid and reduce cognitive friction for conversion. • The testimonial section lacks a visible star rating or badge indicating 'verified buyer' near the quote, adding a small icon or label would amplify credibility and reduce perceived risk for first-time customers.

To create urgency and drive last-minute sales by extending a limited-time Valentine’s Day promotion, leveraging emotional storytelling and personal tone to re-engage customers who may have missed the original sale window.

The email opens with a relatable, conversational hook about time flying and holiday transitions, instantly creating emotional resonance and drawing the reader into the story before revealing the offer.

By personifying the brand through a named sender, Charlie from madeby, the email builds trust and familiarity, making the promotion feel like a personal favor rather than a generic sales pitch.

Add a visual countdown timer or bolded deadline near the top of the email to immediately communicate urgency without requiring the reader to scroll or interpret text-based time references. • Include a small hero image or product thumbnail next to each discount line (e.g., acne/inflammation routine) to visually anchor the offer and reduce cognitive load for skimmers.

This email aims to create urgency and drive immediate purchases by offering a £34 discount that expires at midnight, targeting customers who may have delayed buying our best-selling skincare products for acne, enlarged pores, redness, or inflammation.

The email brilliantly uses relatable, conversational humor, like comparing ticking time to a grandma chasing a runaway chicken, to disarm the reader and make urgency feel friendly rather than pushy, which builds trust while driving action.

By positioning the brand as a partner in the customer’s skincare journey, not just a seller, and inviting direct DMs or consultations, the email transforms a transactional offer into a relationship-building moment that reduces purchase hesitation.

Add a visual countdown timer near the CTA to reinforce urgency beyond text, leveraging psychological triggers that increase conversion rates for time-sensitive offers. • Include a small product grid or hero image of the best-selling items mentioned (acne/enlarged pores/redness/inflammation) to help customers instantly visualize what they’re saving on, reducing cognitive load and boosting relevance.