Men’s Journal email gallery from real brands
1. Exclusive: Dwayne Johnson Reveals What He Really Thinks About His Daughter's WWE Career
Objective
This email aims to drive engagement by leveraging Dwayne Johnson’s star power to draw readers into an exclusive interview, while also promoting a curated selection of trending lifestyle, culture, and gear content to keep subscribers returning daily.
Why this works
The email leads with a celebrity-driven exclusive that taps into emotional storytelling and cultural relevance, making it irresistible to open and immediately establishing high perceived value for the reader’s time.
How to implement
By organizing secondary content under 'Editor’s Picks,' the email creates a sense of curated authority, guiding readers through diverse topics, from travel to tech to fitness, without overwhelming them, which boosts click-through diversity and session depth.
Pro Tip
Add a subtle countdown or urgency cue (e.g., 'Read before it’s gone') near the Dwayne Johnson CTA to increase immediate click-through, since exclusives benefit from perceived scarcity even if not time-bound. • Include a short pull quote or teaser snippet under the hero image to give readers a taste of the interview’s emotional or controversial angle, reducing bounce by answering 'Why should I care?' before they click.
2. World’s Rarest Scotch Is Up for Auction. Here's How to Bid
Objective
This email aims to drive engagement and clicks by teasing a high-value auction of rare Scotch whisky, positioning Men’s Journal as a trusted authority on premium spirits while encouraging readers to explore curated whiskey content and stay connected via social media.
Why this works
The email leverages exclusivity and urgency by spotlighting a rare Scotch auction, instantly capturing attention from whiskey enthusiasts who crave unique, high-value experiences not available through typical retail channels.
How to implement
By pairing the headline story with curated editorial picks and lifestyle content like glassware and cocktail tips, the email builds a rich, immersive whiskey journey that keeps readers engaged beyond the initial click.
Pro Tip
Add a countdown timer or auction deadline near the top to heighten urgency and encourage immediate action, since the current CTA lacks time-sensitive motivation for bidding. • Include a brief testimonial or quote from a whiskey expert or past auction winner to build credibility and emotional appeal around the rarity and value of the Scotch being auctioned.
3. First Ride: 2023 Ducati Diavel V4 Is the Brand's Most Ferocious Cruiser Yet
Objective
This email aims to drive engagement with Men’s Journal’s daily content by spotlighting a high-impact motorcycle review while curating other timely stories across lifestyle verticals to keep subscribers informed and clicking through. It reinforces brand authority in men’s interests through diverse, editorially rich content.
Why this works
The email leads with a bold, visually arresting hero image of the Ducati Diavel V4 in motion, immediately signaling high-energy, premium content that appeals to automotive enthusiasts and sets the tone for the entire newsletter’s editorial quality.
How to implement
By organizing content into clearly labeled verticals like Travel and Health & Fitness, the email caters to diverse reader interests without overwhelming them, making it easy for subscribers to self-select topics that resonate with their personal lifestyle priorities.
Pro Tip
Add a subtle countdown or time-sensitive language near the top story to create urgency, for example, 'First Ride: Limited Access Until Midnight', to encourage immediate clicks rather than passive scrolling. • Include a personalized subject line or dynamic content block (e.g., 'Based on your interest in motorcycles, here’s our top ride review this week') to increase relevance and open rates by leveraging subscriber behavior data.
4. Is E1 the Next F1? Steve Aoki, Tom Brady Join as Team Owners
Objective
To engage Men’s Journal subscribers with timely, high-interest stories that blend celebrity culture, sports, and lifestyle, encouraging clicks and reinforcing brand authority in men’s premium content. The email aims to drive traffic to articles while maintaining a curated, editorial tone.
Why this works
The email leverages star power and cultural relevance by featuring high-profile figures like Steve Aoki and Tom Brady to instantly capture attention and frame the E1 powerboat series as a must-follow spectacle, not just a niche sport.
How to implement
By organizing content into clearly labeled thematic sections, like Food & Drink and Grooming Awards, the email caters to diverse reader interests while maintaining editorial cohesion, making it easy for subscribers to self-select what resonates most with them.
Pro Tip
Add a subtle countdown timer or urgency cue next to the top story CTA to encourage immediate clicks, especially since the E1 announcement is time-sensitive and tied to breaking celebrity news. • Include a short pull quote or social proof snippet under the top story headline, such as a quote from Tom Brady or Steve Aoki, to add emotional weight and credibility before the reader even clicks through.
5. F1 Workout: How to Train Like Alpine's Pierre Gasly
Objective
This email aims to engage fitness-focused male readers by offering an exclusive, celebrity-athlete workout routine from F1 driver Pierre Gasly, while driving traffic to Men’s Journal’s website through compelling health and fitness content.
Why this works
Leveraging a high-profile athlete’s pre-race training routine instantly creates credibility and curiosity, making readers feel they’re getting insider access to elite performance secrets usually reserved for professional racers.
How to implement
Pairing the hero story with a tightly curated list of related health and fitness articles keeps readers scrolling deeper into the brand’s content ecosystem, increasing session time and reinforcing topical authority without feeling promotional.
Pro Tip
Add a brief teaser sentence under the hero headline summarizing one surprising element of Gasly’s routine (e.g., 'He does 300 core reps before every race') to increase click-through by sparking immediate curiosity. • Include a small social proof element, like 'Read by 12K+ subscribers this week', next to the CTA to leverage FOMO and reinforce the content’s popularity, making the 'READ MORE' action feel more socially validated.
6. The 25 Best Men's Khaki Pants of 2023
Objective
This email aims to drive engagement and traffic to Men’s Journal’s editorial content by highlighting their curated list of the best men’s khaki pants for 2023, while also promoting other timely articles across sports, travel, and fitness to retain reader interest and encourage newsletter loyalty.
Why this works
The email opens with a strong visual hook, a lifestyle shot of a man in khakis paired with product thumbnails, immediately communicating both style and utility, which helps readers instantly connect the content to their own wardrobe needs.
How to implement
By positioning khakis as versatile for 'dressy, casual, and everything in between,' the email taps into a core male consumer desire for adaptable, multi-use clothing, making the guide feel essential rather than optional for modern wardrobes.
Pro Tip
Add a subtle countdown or urgency cue (e.g., 'Updated for Fall 2023') near the hero CTA to nudge readers toward immediate engagement, especially since fashion content benefits from seasonal relevance and timeliness. • Include a mini product grid or 'Top 3 Picks' preview beneath the hero section to give readers a quick visual taste of the guide’s value, reducing bounce rate by offering immediate gratification before the full article click.