2026-02-28 · 10 min read

Nom Nom email gallery from real brands

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The best Nom Nom emails follow clear patterns that move readers from trial to subscription. Inside, you’ll see real Nom Nom campaigns, welcome and onboarding sequences, reorder nudges, offer-led promos, and retention messaging, broken down with notes on subject lines, copy, and CTAs. Use these takeaways to tighten your own lifecycle flow and make your next send more conversion-driven.

1. Celebrate the 4th with 60% OFF meals for Charity Bechtelar!

1. Celebrate the 4th with 60% OFF meals for Charity Bechtelar!
1. Celebrate the 4th with 60% OFF meals for Charity Bechtelar!
Subject: Celebrate the 4th with 60% OFF meals for Charity Bechtelar!
Objective

This email aims to drive first-time purchases by offering a 60% discount tied to the Fourth of July holiday, while positioning Nom Nom as a premium, vet-formulated alternative to bland pet food. It also subtly builds trust by including safety tips, reinforcing brand care beyond just sales.

Why this works

The email brilliantly ties a patriotic holiday to pet nutrition by reframing Independence Day as liberation from boring food, a clever emotional hook that makes the discount feel like a celebration, not just a sale.

How to implement

Including practical, non-promotional safety tips builds credibility and goodwill, positioning the brand as a caring authority, which makes the sales pitch feel more like helpful advice than a pushy ad.

Pro Tip

Add a visual countdown timer near the CTA to reinforce urgency, the current text-based deadline is easy to miss, and a dynamic element would increase conversion pressure without disrupting the tone. • Include a small testimonial or customer photo near the offer section to build social proof, since the email positions Nom Nom as premium, real user validation would strengthen trust before the purchase decision.

Colors:
#FF3B3B
#004A6E
#333333

2. [60% OFF] - This PRIME deal on fresh meals is ending soon!

2. [60% OFF] - This PRIME deal on fresh meals is ending soon!
2. [60% OFF] - This PRIME deal on fresh meals is ending soon!
Subject: [60% OFF] - This PRIME deal on fresh meals is ending soon!
Objective

The email aims to drive immediate first-time purchases by offering a time-sensitive 60% discount on fresh dog meals, leveraging urgency and premium positioning to convert new customers while highlighting health benefits for pets.

Why this works

The email brilliantly pairs a bold discount with emotional pet-centric storytelling, naming the dog 'Charity Bechtelar' to personalize the offer and make the savings feel like a gift to the pet, not just a transaction.

How to implement

Using 'PREMIUM MEALS, PRIME SAVINGS' as the headline creates instant contrast between quality and value, positioning the brand as both luxurious and accessible, a powerful duality that appeals to discerning pet parents.

Pro Tip

Add a countdown timer beneath the CTA to visually reinforce urgency, since the offer ends July 15, this would increase perceived scarcity and reduce hesitation for first-time buyers. • Include a small testimonial or customer rating near the offer section to build trust; new customers may hesitate without social proof, even with a strong discount.

Colors:
#6B4A2F
#FFA500
#FFFFFF

3. Attn: 50% off Nom Nom

3. Attn: 50% off Nom Nom
3. Attn: 50% off Nom Nom
Subject: Attn: 50% off Nom Nom
Objective

This email aims to convert pet parents into first-time customers by offering a 50% discount on Nom Nom’s immune-boosting fresh food, while positioning the brand as a scientifically backed solution for long-term pet wellness.

Why this works

By anchoring the offer in gut health science and citing veterinary experts, the email transforms a discount into a health investment, making the purchase feel urgent and responsible rather than impulsive.

How to implement

The use of a warm, personal tone, like addressing the reader as 'Charity', creates emotional intimacy, helping pet parents feel seen and understood, which increases trust and reduces perceived risk in trying a new brand.

Pro Tip

Add a subtle countdown timer near the CTA to heighten urgency, since the limited-time offer lacks visual reinforcement that encourages immediate action beyond the text. • Include a small visual icon or badge next to the '50% off' claim to reinforce the discount’s value, such as a ribbon or star, to draw the eye and reduce cognitive load for skimmers.

Colors:
#4A553D
#F5E6D3
#D8A783

4. Try fresh dog food for 20% off?

4. Try fresh dog food for 20% off?
4. Try fresh dog food for 20% off?
Subject: Try fresh dog food for 20% off?
Objective

The email aims to convert new customers by offering a 20% discount on their first order of fresh dog food, while building trust through personalized messaging and highlighting tangible health benefits for pets.

Why this works

Personalizing the email with the recipient’s first name immediately creates emotional resonance, making the offer feel tailored and increasing the likelihood of engagement by speaking directly to the pet owner’s desire for their dog’s well-being.

How to implement

Listing specific, measurable benefits like ‘better breath’ and ‘softer fur’ transforms abstract claims into tangible outcomes, helping pet owners visualize the value of switching to fresh food and reducing perceived risk in trying a new brand.

Pro Tip

Add a small visual indicator like a countdown timer or ‘Limited Time Offer’ badge near the CTA to reinforce urgency and encourage immediate action, since the current text-only mention of ‘limited time’ lacks visual emphasis. • Include a short testimonial or customer quote near the CTA to build social proof, for example, ‘92% of first-time buyers say their dog loved the taste’, which can reduce hesitation and increase trust before the click.

Colors:
#8B4513
#FFA500
#FFFFFF

5. Drooooooooooooooooo

5. Drooooooooooooooooo
5. Drooooooooooooooooo
Subject: Drooooooooooooooooo
Objective

This email aims to drive immediate conversions by leveraging the universal, humorous appeal of dogs drooling over fresh food, while positioning Nom Nom as the irresistible choice for pet owners seeking premium, healthy meals. It uses emotional storytelling and social proof to justify the discount and reduce purchase hesitation.

Why this works

The email brilliantly turns a dog’s drooling into a powerful social proof mechanism, instead of just showing happy pets, it highlights the visceral, instinctive reaction that signals irresistible quality, making the product feel universally desirable across breeds and personalities.

How to implement

By giving each dog a personality and name, like ‘Take Deputy’ or ‘Sadie, too’, the campaign humanizes the product experience, creating emotional resonance that goes beyond features and taps into the bond between pet and owner, which drives deeper engagement and trust.

Pro Tip

Add a subtle countdown timer near the CTA to heighten urgency, since the offer is time-sensitive, a visual cue like ‘Offer ends in 24 hours’ would nudge procrastinators without disrupting the playful tone. • Include a mini ‘How It Works’ visual or icon strip under the hero section, new customers may hesitate without understanding the delivery or customization process, and a quick visual guide would reduce friction and build confidence.

Colors:
#003d4c
#e6a272
#d9232e

6. We know our 💩

6. We know our 💩
6. We know our 💩
Subject: We know our 💩
Objective

This email aims to convert hesitant dog owners into customers by reframing poop as a health indicator and offering a 50% discount on their first box of gut-healing fresh dog food. It leverages scientific credibility and humor to reduce stigma and drive immediate action.

Why this works

By boldly owning the awkward topic of dog poop and turning it into a scientific health metric, this email disarms skepticism and positions the brand as both expert and empathetic, making the taboo feel trustworthy and actionable.

How to implement

The inclusion of a real microbiologist with credentials transforms a quirky marketing angle into a credible health solution, giving anxious pet owners the confidence to invest in a product they might otherwise dismiss as gimmicky.

Pro Tip

Add a subtle countdown timer next to the 'Get 50% OFF' CTA to create urgency and encourage immediate redemption, especially since the offer is time-sensitive and emotionally tied to pet health concerns. • Include a small visual icon or badge near Dr. Honaker’s name (e.g., 'PhD in Microbiology') to reinforce credibility at a glance, since readers may skim and miss the title buried in paragraph text.

Colors:
#003d4c
#ffffff
#ff3333

7. Net a pet-me-up?

7. Net a pet-me-up?
7. Net a pet-me-up?
Subject: Net a pet-me-up?
Objective

This email aims to convert new customers by offering a compelling 50% discount on their first Nom Nom order, while building trust through expert endorsement and real customer testimonials that highlight tangible health benefits for pets.

Why this works

The email brilliantly combines a bold visual discount cue, 'HALF', with a practical feeding suggestion, making the offer feel both urgent and adaptable to the customer’s current routine, which lowers perceived risk and increases conversion likelihood.

How to implement

By featuring a Board Certified Veterinary Nutritionist’s endorsement alongside real customer results like shinier coats and smaller poops, the campaign transforms a promotional offer into a credible, science-backed health upgrade for pets, not just a sale.

Pro Tip

Add a subtle countdown timer near the CTA to create urgency, since the offer is for first-time buyers, a 24-48 hour window would encourage immediate action without feeling manipulative. • Include a small icon or visual cue next to the testimonial indicating it’s from Trustpilot to boost credibility at a glance, especially since social proof is a key conversion driver in this email.

Colors:
#4A5540
#F2F2F2
#E53E3E

8. Pets 🤝 Parents

8. Pets 🤝 Parents
8. Pets 🤝 Parents
Subject: Pets 🤝 Parents
Objective

This email aims to convert pet parents into first-time buyers by showcasing social proof and offering a compelling 50% discount on fresh dog food, positioning Nom Nom as a life-changing upgrade for pets’ health and happiness.

Why this works

The email brilliantly merges emotional storytelling with social proof by featuring real pet transformations and authentic customer quotes, making the product feel personally relevant and trustworthy to hesitant pet parents.

How to implement

By anchoring the offer around a ‘50% off the future of dog food’ tagline, the campaign positions the discount not as a sale but as an invitation to join a movement, elevating perceived value beyond price alone.

Pro Tip

Add a countdown timer near the CTA to create urgency around the 50% discount, since the current design lacks time-sensitive cues that could push hesitant buyers to act immediately. • Include a short FAQ or ‘How It Works’ section after testimonials to preemptively answer common objections about freshness, delivery, or portion sizing, reducing friction before the user reaches the CTA.

Colors:
#4A4A4A
#D92C34
#4A5540

9. This Fourth of July deal is LIT

9. This Fourth of July deal is LIT
9. This Fourth of July deal is LIT
Subject: This Fourth of July deal is LIT
Objective

This email aims to drive first-time purchases by offering a time-sensitive 60% discount, while aligning the promotion with Fourth of July festivities to emotionally connect with pet owners who want to celebrate their dogs’ ‘independence’ from boring food.

Why this works

The email brilliantly ties a patriotic holiday to pet ownership by reframing ‘independence’ as freedom from bland dog food, a clever emotional hook that makes the offer feel celebratory, not just transactional.

How to implement

By positioning their fresh, vet-formulated meals as the gourmet alternative to human BBQ fare, Nom Nom elevates the product’s perceived value while subtly shaming generic pet food, a smart contrast that justifies the premium positioning.

Pro Tip

The second CTA ‘GET NOM NOM NOW’ is redundant and visually weaker than the primary offer button, consolidate to one dominant CTA above the fold to reduce decision fatigue and strengthen conversion focus. • The safety tips section, while valuable, interrupts the sales flow, consider moving it to a collapsible ‘Pet Parent Resources’ module or post-purchase email to keep the primary goal (first order conversion) unobstructed.

Colors:
#FF3B3B
#004A6E
#333333

10. Dogs need more than a splash 💦

10. Dogs need more than a splash 💦
10. Dogs need more than a splash 💦
Subject: Dogs need more than a splash 💦
Objective

To drive first-time purchases by highlighting the hydration benefits of Nom Nom’s fresh dog food and incentivizing sign-ups with a 50% discount, positioning the brand as a health-conscious solution for pet owners.

Why this works

The email brilliantly reframes hydration as a hidden benefit of fresh dog food, turning a mundane pet care concern into a compelling reason to switch brands with emotionally resonant language and a playful tone.

How to implement

By anchoring the discount offer to the educational hook about water intake, the campaign makes the promotion feel like a reward for informed pet parenting rather than a generic sales tactic, increasing perceived value.

Pro Tip

Add a visual countdown timer next to the 'Get 50% OFF' CTA to create urgency and reinforce the limited-time nature of the discount, which could boost conversion rates by leveraging scarcity psychology. • Include a brief FAQ or 'How It Works' section beneath the testimonial to address common objections like delivery frequency or portion sizing, reducing friction for hesitant first-time buyers.

Colors:
#003d50
#ffffff
#e62a36