2026-02-28 · 10 min read

Sundays email designs from top brands

Sundays
Sundays
Sundays
Sundays
Sundays
Sundays
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Here’s the thing: you can’t learn what works from templates, you need to see the real emails Sundays actually sent. This gallery breaks down 106 Sundays campaigns with screenshots plus analysis of subject lines, CTAs, layout, and content flow. Use the patterns you spot here to sharpen benefit-led messaging and build more trust in your own sends.

1. It's a Prime Day for Savings

1. It's a Prime Day for Savings
1. It's a Prime Day for Savings
Subject: It's a Prime Day for Savings
Objective

This email aims to drive first-time purchases by offering a time-sensitive 40% discount during Prime Day, positioning Sundays as a convenient, healthy alternative to traditional dog food while appealing to cost-conscious pet owners.

Why this works

The email brilliantly ties a major retail event, Prime Day, to a pet food brand’s discount, creating urgency and relevance by piggybacking on existing consumer behavior and shopping momentum.

How to implement

By showcasing three colorful product variants with happy dogs, the email visually communicates variety and emotional appeal without overwhelming the viewer, making the offer feel personalized and trustworthy.

Pro Tip

Add a countdown timer near the CTA to reinforce urgency, since the promo expires at 11:59 PM PT, this would visually pressure users to act before the offer disappears. • Include a brief testimonial or customer rating near the product images to build social proof, especially since new customers may hesitate without third-party validation of quality or results.

Colors:
#FFF5E6
#4A6FA5
#FFD700

2. Think home cooking is the only solution?

2. Think home cooking is the only solution?
2. Think home cooking is the only solution?
Subject: Think home cooking is the only solution?
Objective

This email aims to convert skeptical dog owners by positioning Sundays as a premium, hassle-free alternative to home cooking, using social proof, ingredient transparency, and risk-free trial offers to build trust and drive sign-ups.

Why this works

The email brilliantly reframes the customer’s pain point, the belief that only home-cooked meals are good enough, by positioning Sundays as the effortless, premium solution that even picky dogs can’t resist, making the switch feel guilt-free and obvious.

How to implement

By leading with a bold, emotionally resonant headline and a dynamic visual of a dog going wild for the food, the campaign instantly creates desire and credibility, turning skepticism into curiosity without needing to explain the product first.

Pro Tip

Add a subtle countdown timer or urgency cue near the 'Start Sundays' CTA to nudge procrastinators, since the offer is risk-free, adding time sensitivity (e.g., 'Free sample available for first 100 sign-ups this week') could boost immediate action without undermining trust. • Include a micro-testimonial or stat beneath the hero image, like '92% of picky dogs finish their first bowl', to reinforce the headline claim visually and emotionally before the user scrolls, reducing cognitive load and strengthening social proof upfront.

Colors:
#F9F1E7
#5C6BC0
#FFD700

3. A dog diet with real food is important, and it's worth the extra.

3. A dog diet with real food is important, and it's worth the extra.
3. A dog diet with real food is important, and it's worth the extra.
Subject: A dog diet with real food is important, and it's worth the extra.
Objective

To persuade dog owners to upgrade their pet’s diet to Sundays’ real food by highlighting the health benefits and aligning with modern pet parenting values, while encouraging engagement through blog and social media.

Why this works

Sundays effectively bridges emotional nostalgia with modern pet care by contrasting past kibble habits with today’s elevated standards, making the upgrade feel both logical and loving.

How to implement

The email positions real food not as a luxury but as a necessary evolution in pet parenting, subtly framing the higher cost as an investment in long-term health and quality of life.

Pro Tip

Add a clear, button-style CTA above the footer, such as ‘Try Real Food Today’, to reduce friction and convert interest into action, since the current CTA is buried in paragraph text. • Include a brief testimonial or stat (e.g., ‘92% of owners saw shinier coats in 4 weeks’) to reinforce the health claims and build social proof without requiring readers to click away.

Colors:
#FFFFFF
#000000
#F5F5F5

4. Happy Pet Dental Health Month!

4. Happy Pet Dental Health Month!
4. Happy Pet Dental Health Month!
Subject: Happy Pet Dental Health Month!
Objective

This email aims to educate pet owners about National Pet Dental Health Month while positioning Sundays dog food as a scientifically backed solution for maintaining dental health through diet. It seeks to drive product engagement by linking nutritional ingredients to oral wellness outcomes.

Why this works

The email smartly ties a seasonal awareness campaign to product benefits by highlighting turmeric and natural calcium in Sundays food as active contributors to dental health, turning nutrition into a preventative care strategy rather than just sustenance.

How to implement

By featuring playful, emotionally resonant dog imagery, like the Shiba Inu with a toothbrush and the dachshund with a chew toy, the brand humanizes dental care, making it feel approachable and joyful rather than clinical or burdensome for pet owners.

Pro Tip

Add a visual indicator like a VOHC certification badge next to the product image or CTA to reinforce trust at the point of decision, since the email mentions VOHC approval but doesn’t visually anchor it to the product. • Insert a short testimonial or user-generated photo of a dog with improved dental health after using Sundays, placed near the CTA, to strengthen social proof and create an emotional nudge toward conversion.

Colors:
#FFD1DC
#FFD700
#FFFFFF

5. Last chance to claim 60% off! 👻

5. Last chance to claim 60% off! 👻
5. Last chance to claim 60% off! 👻
Subject: Last chance to claim 60% off! 👻
Objective

This email aims to drive urgency and conversions by offering new customers a limited-time 60% discount on their first subscription to Sundays for Dogs, while reinforcing brand trust through transparency about ingredient quality and immune health benefits.

Why this works

The email leverages seasonal urgency with a Halloween theme and a bold 60% discount, making the offer feel exclusive and time-sensitive while aligning with holiday consumer behavior to boost immediate action.

How to implement

It smartly reframes the product’s value by contrasting 'spooky additives' with 'real ingredients you can trust,' turning a discount into a health-driven decision that appeals to pet owners’ emotional and rational motivations.

Pro Tip

Add a countdown timer or visual urgency indicator near the CTA to reinforce the 'last chance' message and reduce hesitation, especially since the offer expires at midnight on 10/31. • Include a customer testimonial or social proof near the offer section to validate the claim about immune boosters and reduce perceived risk for first-time buyers.

Colors:
#FFF8E7
#FF9A3D
#000000

6. ⌛Final Hours! ⌛ Save 60% on your first order!

6. ⌛Final Hours! ⌛ Save 60% on your first order!
6. ⌛Final Hours! ⌛ Save 60% on your first order!
Subject: ⌛Final Hours! ⌛ Save 60% on your first order!
Objective

This email aims to drive immediate first-time purchases by leveraging a time-sensitive Black Friday discount, while reinforcing trust through social proof and product benefits tailored to dog owners seeking convenient, high-quality nutrition.

Why this works

The email brilliantly combines urgency with specificity, using a bold '60% OFF' headline paired with a clear deadline and a real dog photo to emotionally anchor the offer to pet owners’ daily routines and concerns.

How to implement

By highlighting both product purity (100% human-grade, 0% synthetic) and customer results (softer coat, fewer poop bags), the campaign speaks directly to the dual motivations of health-conscious and convenience-driven dog parents.

Pro Tip

Add a visual countdown timer near the CTA to amplify urgency beyond the static 'Offer Ends 12/8' text, leveraging real-time scarcity to reduce hesitation and increase click-throughs. • Include a small product grid or 'Most Popular Picks' section below the testimonial to guide new customers toward bestsellers, reducing decision fatigue and increasing average order value.

Colors:
#FFD700
#000000
#FFFFFF

7. Dr. Tory explains dog aging

7. Dr. Tory explains dog aging
7. Dr. Tory explains dog aging
Subject: Dr. Tory explains dog aging
Objective

This email aims to engage dog owners during 'Dogust' by blending fun, celebratory content with educational insights from Dr. Tory, subtly reinforcing brand trust while encouraging interaction through recipes, polls, and article clicks.

Why this works

The email brilliantly ties a seasonal celebration, Dogust, to actionable, joyful content like dog-friendly cake recipes and party tips, making the brand feel like a fun, helpful companion rather than just a product seller.

How to implement

By featuring Dr. Tory as a trusted voice on dog aging and nutrition, the email builds credibility without being salesy, turning educational content into a subtle trust-building engine that supports long-term customer loyalty.

Pro Tip

The CTA 'Get Party Tips' is visually underwhelming and buried beneath the hero image; repositioning it higher with stronger contrast or animation would increase click-through by making the primary action more urgent and visible. • The 'Dog-Friendly Cake Recipe' section lacks a clear visual cue that the recipe uses Sundays products, adding a small badge or ingredient callout would better tie the content to product promotion without disrupting the educational tone.

Colors:
#4A6FA5
#FFD700
#F5F5F5

8. All work and no play... every day needs a little Sundays.

8. All work and no play... every day needs a little Sundays.
8. All work and no play... every day needs a little Sundays.
Subject: All work and no play... every day needs a little Sundays.
Objective

To encourage new customers to try Sundays for Dogs by offering a 30% discount on their first order, while also providing valuable, relatable dog care tips to build trust and position the brand as a helpful, expert companion for pet owners during socially limited times.

Why this works

The email opens with a warm, conversational tone that acknowledges the recipient’s potential fatigue with marketing emails, instantly building rapport and reducing resistance to the sales message that follows.

How to implement

By embedding actionable, creative dog activity ideas alongside the promotional offer, the brand positions itself as a thoughtful partner in pet care rather than just a product seller, deepening emotional engagement.

Pro Tip

The CTA 'Just click here' is vague and lacks urgency or value clarity, it should be rewritten to explicitly state the benefit, such as 'Claim Your 30% Off First Order Now' to improve conversion. • The email lacks visual hierarchy or design elements to guide the eye, adding subtle dividers, bold headers, or even a single branded image would enhance readability and brand recall without compromising the minimalist tone.

Colors:
#FFFFFF
#000000
#FFFFFF

9. Not all meat is created equal.

9. Not all meat is created equal.
9. Not all meat is created equal.
Subject: Not all meat is created equal.
Objective

This email aims to educate dog owners on the nutritional advantages of beef in their pet’s diet while positioning Sundays’ beef recipe as a premium, science-backed choice that supports long-term canine health and vitality.

Why this works

The email smartly anchors its message in product origin by highlighting that beef was the very first recipe developed, subtly signaling brand authenticity and long-standing commitment to quality nutrition for dogs.

How to implement

By breaking down beef’s benefits into three visually distinct, icon-supported points, moderate fat, amino acids, and antioxidants, it transforms complex nutritional science into digestible, trust-building takeaways that resonate with health-conscious pet parents.

Pro Tip

Add a time-sensitive incentive like 'First 50 upgraders get 15% off' near the 'Upgrade to Sundays' CTA to create urgency and reduce decision friction for educated but hesitant readers. • Include a customer testimonial or a short video snippet from a vet or satisfied dog owner beneath the nutrition points to reinforce credibility and emotional connection before the final CTA.

Colors:
#FFF8F0
#4A4A4A
#5C5CE6

10. Every dog should have its Sundays, here's why.

10. Every dog should have its Sundays, here's why.
10. Every dog should have its Sundays, here's why.
Subject: Every dog should have its Sundays, here's why.
Objective

To build trust and credibility by positioning Sundays as a premium, veterinarian-backed dog food brand that prioritizes human-grade, all-natural ingredients, encouraging dog owners to switch from generic kibble to a healthier, more thoughtful option for their pets.

Why this works

The email opens with a relatable, emotionally resonant story from a veterinarian’s perspective, instantly establishing authority and empathy, a powerful hook that aligns the brand with the reader’s desire to give their dog the best possible care.

How to implement

By framing the product as ‘made for the humans just dog-crazy enough to try,’ the brand cleverly flips the script, it’s not just about nutrition, but about the emotional bond between owner and pet, making the purchase feel like an act of love rather than a transaction.

Pro Tip

Add a clear, visually distinct CTA button (e.g., ‘Get Your First Box’) near the top or middle of the email to guide readers toward conversion, the current text-based email link is too passive and buried at the end. • Include a brief product highlight or visual cue (even if text-based) showing key differentiators like ‘human-edible ingredients’ or ‘clinically backed’ earlier in the email to reinforce value before the founder’s sign-off.

Colors:
#FFFFFF
#000000
#F5F5F5