TWOTHIRDS email examples & ideas

This email aims to deepen emotional connection with the audience by sharing a personal, reflective letter from the founder, Lutz, celebrating 15 years of TWOTHIRDS while introducing a new storytelling initiative, a four-part video series, to reinforce brand values and invite community participation.

The email masterfully blends personal storytelling with brand legacy by having the founder reflect on 15 years of impact, making the message feel intimate, authentic, and deeply human, a powerful way to turn customers into community members.

By anchoring the campaign around a multi-part video series that reveals the brand’s origin story, including doubts, risks, and mistakes, TWOTHIRDS transforms marketing into meaningful content that educates, inspires, and builds long-term trust.

Add a subtle countdown or progress indicator near the CTA to create urgency around watching Chapter One, especially since it’s the first of four episodes, this would encourage immediate action rather than passive reading. • Include a short testimonial or quote from a customer or team member after the founder’s letter to reinforce social proof and validate the brand’s impact before directing users to the video.

To re-engage customers who have shown interest in corduroy by showcasing a new sustainable collection across multiple garment types, encouraging immediate purchase through a clear, benefit-driven message and visual appeal.

The email opens with a warm, personalized tone that speaks directly to existing corduroy lovers, making the audience feel seen and understood while immediately signaling relevance and exclusivity.

By featuring a clean 3x3 product grid beneath the hero copy, the campaign visually reinforces variety without overwhelming the reader, subtly guiding them toward browsing multiple options with minimal friction.

Add a subtle countdown timer or limited-edition badge near the CTA to create urgency, especially since the collection is new and sustainability-focused shoppers often respond to scarcity cues. • Include a micro-testimonial or customer quote beneath the product grid to reinforce social proof, as the current layout lacks peer validation despite strong product visuals and ethical messaging.

To drive immediate engagement and sales for TWOTHIRDS’ limited edition collection by highlighting its sustainable, luxury-grade deadstock materials and exclusive availability. The email aims to convert eco-conscious shoppers by emphasizing scarcity, craftsmanship, and circular design values.

The email brilliantly frames deadstock fabric not as waste but as a luxury resource, transforming a sustainability angle into a premium, exclusive selling point that appeals to both eco-conscious and fashion-forward buyers.

By anchoring the campaign around a numbered limited edition (1/8), the brand creates urgency without being pushy, it subtly signals exclusivity and scarcity, making the collection feel like a collector’s item rather than just another product drop.

Add a countdown timer near the 'VIEW COLLECTION' CTA to reinforce urgency and scarcity, especially since this is a limited edition drop, this would nudge procrastinators toward immediate action. • Include a short customer testimonial or review snippet under the product grid to build social proof, since the email currently lacks third-party validation despite highlighting luxury and craftsmanship.

This email aims to introduce and promote a curated fashion collection by Julia Fischer, positioning TWOTHIRDS as a sustainable, slow-fashion brand that blends aesthetic storytelling with eco-conscious values to drive engagement and conversions.

The email brilliantly blends personal storytelling with product curation by spotlighting Julia Fischer’s connection to nature and slow living, making the collection feel emotionally resonant rather than just transactional.

Each outfit is presented with both lifestyle imagery and clean product shots, allowing customers to visualize the garments in real-life contexts while still appreciating their design details and fit.

Add a clear 'Shop Now' CTA button beneath each product pair in the grid to reduce friction and guide users directly to purchase, rather than forcing them to scroll back to a single 'Discover More' button. • Include a brief testimonial or quote from Julia Fischer about why she chose these specific pieces, this would deepen the personal connection and reinforce authenticity without adding visual clutter.

To drive immediate engagement and sales by showcasing TWOTHIRDS’ artisanal jacquard knitwear, emphasizing craftsmanship, sustainability, and European heritage to appeal to eco-conscious fashion lovers seeking premium, story-driven apparel.

The email masterfully blends emotional storytelling with product presentation by spotlighting in-house patternmakers and local suppliers, transforming a simple sweater into a symbol of artisanal integrity and ethical production that resonates deeply with conscious consumers.

By anchoring the campaign in a strong visual theme, rugged coastal imagery paired with rich jacquard textures, the brand creates an immersive, mood-driven experience that elevates the product beyond utility into lifestyle aspiration and emotional connection.

Add a subtle countdown timer or limited-edition tag near the CTA to create urgency, since the current design lacks temporal incentive despite the ‘obsession’ framing, which could otherwise boost conversion for time-sensitive shoppers. • Include a micro-testimonial or customer quote beneath the product grid to humanize the ‘in-house patternmakers’ claim, real user praise would strengthen social proof and reduce perceived risk for first-time buyers.

This email aims to drive pre-orders for TWOTHIRDS’ new ocean-inspired fall collection by highlighting the artistic, eco-conscious design of each piece while reinforcing the brand’s sustainability mission and European craftsmanship. It seeks to convert interest into action through a limited-time discount and emotional storytelling.

The email masterfully ties product design to environmental storytelling, inviting customers to see themselves in the ocean’s reflection, turning a clothing collection into a personal, meaningful experience rather than just a transaction.

By featuring both lifestyle imagery and close-up fabric textures, the campaign visually communicates quality and artistry while subtly reinforcing the brand’s eco-values through natural color palettes and organic patterns that echo oceanic movement.

Add a countdown timer near the 'SHOP 20% OFF' CTA to create urgency around the discount, since the offer is time-sensitive and would benefit from psychological scarcity to boost conversion. • Include a short customer testimonial or influencer quote near the product grid to build social proof, especially since the collection is pre-order, real-user validation could reduce perceived risk and increase confidence in purchasing.

This email aims to strengthen emotional connection with customers by sharing a personal holiday message from the founders, reinforcing brand values of sustainability and community while subtly reminding recipients of their shared purpose with TWOTHIRDS.

The email opens with a warm, personal photo of the founders’ family, instantly humanizing the brand and creating emotional resonance by framing customers as part of their extended family, which builds loyalty beyond transactional relationships.

By tying the holiday message to the brand’s core mission, choosing the ocean and hope, it transforms a seasonal greeting into a values-driven narrative that reinforces why customers originally chose TWOTHIRDS, deepening brand alignment.

Add a secondary CTA like ‘Shop Our Holiday Collection’ or ‘Gift with Purpose’ near the closing signature to gently guide engaged readers toward conversion without disrupting the emotional tone. • Include a small visual element, such as a subtle icon or badge, next to the ‘OCEAN AT HEART, ECO IN MIND’ line to visually anchor the sustainability message and increase scannability for mobile users.

This email aims to introduce TWOTHIRDS’ new marine-inspired clothing collection by connecting oceanic aesthetics with sustainable fashion, encouraging immediate exploration and purchase through curated outfit storytelling and brand ethos reinforcement.

The email brilliantly ties the marine theme to global relevance by opening with the statistic that two-thirds of the world is ocean, making the collection feel both timely and universally resonant rather than just seasonal.

Each numbered look is presented as a mini editorial story, complete with atmospheric imagery and coordinated product tiles, which transforms browsing into a narrative experience that builds emotional connection before driving conversion.

Add a subtle countdown timer or limited-availability tag near the CTA to create urgency, since the ‘New In’ subject line implies freshness but lacks time-sensitive incentive to act immediately. • Include a small ‘Style Tip’ or ‘How to Wear’ micro-copy under each numbered look to guide styling decisions, reducing friction for shoppers unsure how to integrate marine pieces into their existing wardrobe.

This email aims to introduce and promote TWOTHIRDS’ new 'Urban Ocean' collection by connecting its coastal-inspired aesthetic with urban wearability, while reinforcing the brand’s eco-conscious values to attract style- and sustainability-minded shoppers.

The email masterfully blends aspirational lifestyle imagery with tangible sustainability credentials, making eco-fashion feel both desirable and trustworthy without sacrificing visual storytelling or emotional resonance.

By anchoring the collection in a strong narrative, 'New styles that rise from the sea to walk the streets', the brand transforms product promotion into a cultural moment, inviting customers to embody a coastal-urban identity.

Add a subtle countdown timer or limited-edition tag near the CTA to create urgency, since the current design lacks any time-sensitive incentive to drive immediate clicks or conversions. • Include a mini 'Shop the Look' feature beneath each product image to guide users from inspiration to purchase, reducing friction and increasing the likelihood of cross-category browsing.

This email aims to emotionally connect with eco-conscious women by aligning the brand with ocean conservation and female empowerment, while driving traffic to a curated collection that reflects those values. It positions TWOTHIRDS as a purpose-driven fashion brand that blends sustainability with aesthetic storytelling.

The email masterfully ties product storytelling to a larger mission, empowering women and protecting the ocean, creating emotional resonance that goes beyond transactional marketing and invites the audience to join a movement rather than just buy clothes.

By featuring real women in serene, natural settings with minimal branding, the campaign builds authenticity and aspirational lifestyle appeal, making the audience feel like they’re discovering a community, not just a product line.

Add a subtle countdown timer or limited-edition tag near the CTA to create urgency, especially since the collection is tied to a cause, this could motivate faster engagement from mission-driven shoppers. • Include a short customer testimonial or quote from a woman involved in ocean conservation beneath the hero image to strengthen social proof and deepen the emotional connection to the campaign’s purpose.