Proven Withings email designs you can use
1. Try your favorite product for 30 days!
Objective
The email aims to drive immediate product trials by highlighting a risk-free 30-day guarantee and time-limited discount, encouraging users to experience Withings’ health tech with confidence and urgency.
Why this works
The email brilliantly reduces purchase hesitation by front-loading a 30-day trial and free returns, turning potential skepticism into a low-risk invitation to experience the product’s value firsthand.
How to implement
By bundling a time-sensitive discount with a health-focused call to action, the campaign creates emotional urgency while aligning the offer with the brand’s mission of empowering users to live healthier lives.
Pro Tip
Add a subtle countdown timer near the CTA to visually reinforce the September 4th deadline, leveraging urgency without disrupting the clean layout or overwhelming the user. • Include a single customer testimonial or star rating near the offer section to provide social proof that complements the warranty and trial claims, increasing perceived credibility.
2. Discover the newest generation of hybrid smartwatches
Objective
To introduce and drive interest in Withings’ newest hybrid smartwatches, the ScanWatch 2 and ScanWatch Light, by highlighting their advanced health-tracking capabilities and elegant design to encourage immediate exploration and purchase.
Why this works
The email brilliantly frames each watch as a lifestyle upgrade rather than just a gadget, using emotionally resonant phrases like 'Watch your heart health' and 'Light up your health' to connect functionality with personal well-being.
How to implement
By spotlighting proprietary tech like the TempTech24/7 module and HealthSense™ software, the email builds credibility and differentiates the products in a crowded market without overwhelming the reader with technical jargon.
Pro Tip
Add a subtle countdown timer or limited-edition badge near the CTAs to create urgency, especially since the email promotes 'new' products, this could nudge hesitant users to act before perceived scarcity. • Include a short testimonial or user stat (e.g., '92% of users felt more in tune with their health within 2 weeks') under each product to reinforce social proof and validate health claims without adding clutter.
3. ⌛ The 48-hour countdown is on
Objective
This email aims to drive immediate purchases by creating urgency around a limited-time Black Friday sale, encouraging users to act within 48 hours to save up to 50% on Withings products before the offer expires.
Why this works
The email leverages psychological urgency with a 48-hour countdown and social proof by referencing 'thousands of users' who already saved, making the offer feel exclusive and time-sensitive without being overly aggressive.
How to implement
By prominently featuring four trust-building assurances, free delivery, 60-day returns, flexible payments, and a 2-year warranty, the email reduces purchase friction and positions Withings as a confident, customer-first brand that stands behind its products.
Pro Tip
Add a visible countdown timer near the CTA to reinforce urgency visually, rather than relying solely on text, which could increase conversion by making the deadline feel more immediate and tangible. • Include a small product grid or hero image carousel showing top-selling items with discount tags to help users quickly identify what’s on sale, reducing decision fatigue and guiding them toward high-conversion products.
4. 🚀 Up to 50% off: we’re kicking it up a notch
Objective
This email aims to drive immediate holiday-season purchases by highlighting a limited-time discount of up to 50% off Withings health devices, while reinforcing trust through flexible payment, extended returns, and warranty assurances.
Why this works
The email smartly frames the discount as a proactive solution to holiday shopping stress and potential stock shortages, making urgency feel helpful rather than pushy, a subtle but powerful emotional trigger for health-conscious buyers.
How to implement
By bundling the promotional code with a minimum spend threshold and clearly stating its exclusivity, the campaign creates perceived value while encouraging larger basket sizes without sounding gimmicky or confusing.
Pro Tip
Add a countdown timer above the primary CTA to visually reinforce urgency, especially since the offer expires November 28, this would leverage scarcity psychology more effectively than text alone. • Include a small product grid or carousel beneath the hero image showcasing top-selling devices with discount tags, helping users immediately visualize what’s on sale without clicking through.
5. Walk your way to easy weight management
Objective
This email aims to educate users on the importance of body fat percentage in overall health and encourages them to engage with Withings’ tools and community to support sustainable weight management through walking and daily activity.
Why this works
The email smartly reframes weight management as a journey rooted in body composition rather than just scale numbers, making the message more scientifically grounded and emotionally empowering for users seeking long-term health.
How to implement
By visually anchoring the hero section with a diverse group celebrating on a smart scale, Withings subtly positions its product as a joyful, communal tool for health, not just a clinical device, making the tech feel more human and accessible.
Pro Tip
Add a secondary CTA beneath the 'Weigh cool tips' section that links directly to a Withings product page (e.g., Body+ scale), subtly bridging education to conversion without disrupting the educational tone. • Include a micro-testimonial or user quote under the 'Share your progress' section to add social proof, making the community aspect feel more authentic and encouraging users to participate.
6. Unlock more health tracking power with Body Comp | Health+
Objective
This email aims to convert existing Withings users into Health+ subscribers by showcasing the advanced health insights unlocked through Body Comp integration, emphasizing personalized, data-driven wellness to motivate immediate purchase.
Why this works
The email brilliantly frames advanced biometrics not as technical jargon but as empowering personal insights, making complex health data feel accessible and immediately valuable to the user’s daily wellness journey.
How to implement
By visually pairing the smart scale with the app interface, the campaign creates an intuitive cause-and-effect narrative: owning the device unlocks richer, more actionable health intelligence through Health+.
Pro Tip
Add a subtle countdown timer or limited-time discount near the CTA to create urgency, since the current design lacks temporal pressure despite promoting an exclusive, high-value upgrade. • Include a customer testimonial or social proof near the product grid to humanize the data-driven claims and build trust, especially since the email targets existing users who may already be skeptical of upsells.
7. Back to school: prioritize your health
Objective
This email campaign aims to encourage users to prioritize their health during the back-to-school season by highlighting discounted Withings health-tracking devices. It seeks to drive immediate purchases through time-sensitive offers and product-specific benefits tailored to daily wellness routines.
Why this works
The email smartly ties seasonal lifestyle changes, like returning to school, to personal health, making the promotion feel timely and emotionally relevant rather than just transactional, which increases the likelihood of engagement.
How to implement
Each product is presented with a clear visual, a compelling headline, and a concise benefit statement that answers the ‘why buy’ question immediately, reducing cognitive load and helping shoppers make faster, more confident decisions.
Pro Tip
Add a countdown timer near the hero section to reinforce urgency around the ‘up to €70 off’ offer, which could increase conversion rates by leveraging scarcity psychology more effectively than static text alone. • Include a short customer testimonial or star rating beneath 1–2 top-selling products to build social proof and reduce perceived risk, especially for high-ticket items like the ScanWatch Nova Brilliant.
8. Body Scan is now available
Objective
This email aims to introduce and drive immediate purchases of the Withings Body Scan by highlighting its advanced health-tracking capabilities, positioning it as a comprehensive, medical-grade home health tool that delivers actionable insights in under 90 seconds.
Why this works
The email brilliantly frames the Body Scan not as a scale but as a medical-grade diagnostic tool, using phrases like 'detect atrial fibrillation' and 'monitor nerve health' to elevate perceived value and justify premium pricing through clinical credibility.
How to implement
Each feature is presented as a standalone health insight, vascular age, nerve activity, segmental body composition, allowing readers to mentally map the device to their personal wellness goals, which increases emotional resonance and reduces decision fatigue.
Pro Tip
Add a visual progress bar or countdown timer near the CTA to create urgency, especially since the product is newly available, this would leverage FOMO and reduce hesitation for first-time buyers. • Include a short testimonial or user quote near the hero section to build social proof early; currently, the email relies solely on technical specs, which may not resonate emotionally with all segments of the audience.
9. 🎂 Healthy birthday, wyatt!
Objective
This email aims to celebrate the recipient’s birthday with a personalized discount while subtly encouraging them to invest in their health through Withings’ smart devices. It blends emotional warmth with product education to drive conversion during a milestone moment.
Why this works
The email brilliantly ties a personal milestone, birthday, to a health-focused brand mission, making the discount feel like a thoughtful gift rather than a sales pitch, which builds emotional resonance and trust.
How to implement
Each product is framed as a solution to a post-celebration health concern, like tracking indulgence or recovering from late nights, creating a narrative that aligns with the user’s likely mindset after a birthday party.
Pro Tip
Add a subtle countdown timer near the CTA to create urgency around the 15-day validity of the €30 discount, encouraging faster redemption without disrupting the celebratory tone. • Include a single customer testimonial or quote under the hero section to reinforce social proof, e.g., 'I used my ScanWatch to bounce back after my birthday cake binge!', to humanize the offer and increase credibility.
10. Have a look at your Weekly Report
Objective
To engage users by delivering personalized health insights from their Withings Health Mate app, encouraging continued app usage and reinforcing the value of their health tracking routine through weekly data summaries.
Why this works
The email leverages personalization by displaying the user’s exact average weight with a directional arrow, making the data feel immediately relevant and prompting reflection on progress without overwhelming the reader.
How to implement
By anchoring the message to a specific date range and tying it directly to the Health Mate app, the email reinforces product utility and subtly encourages users to open the app to explore deeper insights or trends.
Pro Tip
Add a secondary CTA button or link encouraging users to open the Health Mate app to view their full report, which would increase app engagement and reduce passive reading without action. • Include a brief visual trend indicator (e.g., up/down arrow with percentage change) next to the weight metric to provide instant context and emotional resonance, helping users quickly interpret whether their progress is positive or needs attention.