How easyJet does travel deal emails

This email aims to drive immediate flight and holiday bookings by promoting easyJet’s limited-time Big Orange Sale, highlighting up to 25% off flights and additional savings on package holidays to create urgency and incentivize quick action from subscribers.

The email leverages a bold, branded color scheme and oversized typography in the hero section to instantly communicate the sale’s scale and energy, making the offer impossible to miss and instantly tying it to easyJet’s recognizable visual identity.

By layering multiple savings tiers, up to 25% off flights, plus up to £500 off packages and £300 off city breaks, the email creates a perception of exceptional value that appeals to different traveler types, increasing the likelihood of conversion across segments.

Add a countdown timer beneath the hero section to visually reinforce the urgency of the sale ending on 03.02.26, which would increase perceived scarcity and nudge hesitant users toward immediate booking. • Include a small ‘Top Destinations’ grid or carousel beneath the CTAs showcasing 3–4 popular routes with sale prices, helping users overcome decision paralysis by offering curated, visually appealing options that align with the ‘100s of destinations’ claim.

This email aims to re-engage subscribers by offering compelling discounts on flights and city breaks to European destinations during the typically slow post-holiday season, encouraging immediate bookings through urgency and emotional appeal.

The email opens with vivid, emotionally resonant imagery of skiing and European architecture, instantly transporting the reader to aspirational destinations and making the offer feel personal rather than transactional.

By pairing discounts with evocative destination storytelling, like Rome’s gelato or Salzburg’s snowy rooftops, the campaign taps into sensory nostalgia, turning price savings into an emotional invitation to escape winter monotony.

Add a countdown timer beneath the CTAs to reinforce urgency, especially since the offer expires 03.02.2026, visual scarcity would increase conversion likelihood without altering the message. • Include a small map or icon grid of featured cities in the hero section to help users quickly visualize destinations, reducing cognitive load and making the offer more scannable for time-poor travelers.

This email aims to drive last-minute bookings for ski season flights by highlighting affordable one-way fares and enticing destinations, while also cross-promoting city breaks with significant discounts to capture broader travel intent.

The email brilliantly leverages urgency by framing ski travel as a 'final call' while pairing it with irresistible pricing, making procrastinators feel they’re on the verge of missing out on winter adventures they didn’t even know they wanted.

By visually and textually segmenting destinations into distinct experiences, from alpine charm in Innsbruck to urban-alpine fusion in Lyon, the campaign personalizes appeal without requiring user input, subtly guiding travelers toward their ideal trip type.

Add a subtle countdown timer near the 'Final call for this year’s slopes' section to amplify urgency and encourage immediate action, especially since the offer expires soon and the audience is likely price-sensitive. • Reposition the 'Book city breaks' CTA to appear immediately after the ski flight CTA, rather than buried under a separate section header, to reduce friction for users who might be considering alternatives without needing to scroll further.

To drive immediate flight bookings to Spain by highlighting deeply discounted one-way fares under £28, while also promoting package holiday savings to increase average order value and capitalize on seasonal travel demand.

The email brilliantly anchors excitement around a specific, emotionally resonant price point, £28 one way, making the deal feel urgent, accessible, and irresistibly affordable for spontaneous travelers seeking sun-soaked escapes.

By pairing the core flight offer with complementary package holiday discounts, the campaign strategically upsells without overwhelming the user, nudging budget-conscious travelers toward higher-value bookings while still keeping the primary CTA clear and uncluttered.

Add a countdown timer near the primary CTA to reinforce urgency, since the promo expires 3/3/26, this visual cue would nudge procrastinators to act before the limited-time offer disappears. • Include a small map or icon grid highlighting the top 3-5 Spanish destinations featured in the offer (Barcelona, Balearics, Canaries) to help users quickly visualize options and reduce decision fatigue before clicking.

This email aims to drive immediate summer 2026 travel bookings by highlighting irresistible one-way flight prices starting at £34.99 and affordable package holidays, while also capturing early interest with February half-term deals from £19.99.

The email brilliantly anchors excitement with a bold, aspirational headline, 'Get Summer Sorted', paired with a stunning beach visual, instantly triggering wanderlust and positioning the brand as the solution to summer planning stress.

By segmenting destinations into visually distinct cards with evocative copy and dual CTAs, the campaign empowers users to self-select based on mood or budget, increasing relevance and reducing decision fatigue while maintaining conversion momentum.

Add a subtle countdown timer or 'limited seats' indicator near the £19.99 half-term offer to amplify urgency and prevent the promotion from feeling static or low-priority. • Include a small map or 'popular routes from your airport' visual near the destination cards to personalize the experience and reduce friction for users unsure where to start.

This email aims to drive immediate bookings for Spain-bound flights and package holidays by highlighting limited-time discounts and showcasing appealing hotel options in popular destinations like Costa Del Sol and Ibiza. It leverages urgency and visual appeal to convert subscribers into travelers.

The email brilliantly pairs a bold, destination-specific headline with a vibrant hero image to instantly evoke wanderlust and anchor the campaign’s emotional hook, making the offer feel less like a discount and more like an invitation to escape.

By featuring four distinct hotels with tailored descriptions, from family-friendly lagoons to rooftop bars and beach clubs, the email speaks to multiple traveler personas without diluting its core message, increasing relevance across a broad audience segment.

Add a countdown timer near the CTA buttons to visually reinforce the urgency of the Big Orange Sale, especially since the offer ends 03.02.2026, this would create psychological pressure to act before the discount expires. • Include a small map or icon-based visual cue next to each hotel’s location (e.g., ‘Costa Del Sol’) to help users quickly grasp geographic context without reading dense text, improving scanability and decision speed.

This email aims to entice post-holiday travelers to book winter sun getaways by highlighting warm-weather destinations and offering significant savings on package holidays and flights. It targets customers seeking relaxation after Christmas with curated hotel picks and time-sensitive discounts.

The email brilliantly taps into post-holiday emotional fatigue by positioning winter sun escapes as therapeutic recovery, making the offer feel less like a luxury and more like a necessary reset after festive chaos.

Each hotel is framed with vivid sensory language, spa rituals, oceanfront sunsets, splash-ready pools, creating immersive mini-stories that help readers mentally escape, which significantly boosts the persuasive power of the visuals and descriptions.

Add a countdown timer near the CTA buttons to emphasize urgency, especially since the offer expires on 03.02.2026, this would create psychological pressure to act before the discount vanishes. • Include a short testimonial or guest review snippet under each hotel description to build social proof and trust, which is currently missing despite the strong visual and descriptive appeal.

This email aims to drive immediate bookings by highlighting time-sensitive Black Friday discounts on flights and package holidays, leveraging urgency to convert subscribers before the sale ends at 11pm.

The email masterfully combines urgency and specificity by anchoring the sale to a hard deadline, 11pm tonight, while clearly separating flight and package holiday discounts to help users quickly identify their best savings path.

Using bold, high-contrast orange and black visuals not only reinforces easyJet’s brand identity but also creates a sense of excitement and immediacy that aligns perfectly with the Black Friday promotional context.

Add a dynamic countdown timer above the main CTA buttons to visually reinforce urgency and reduce the cognitive load of calculating time remaining, which could increase last-minute conversions. • Include a brief testimonial or social proof near the CTAs, such as ‘Over 50,000 customers booked during our last sale’, to build trust and reduce hesitation among price-sensitive shoppers.

This email aims to drive immediate flight bookings by promoting a limited-time sale of 20,000 seats under €29.99 during the French Days event, targeting travelers seeking affordable winter getaways across Europe.

The email brilliantly uses urgency and scarcity by anchoring the offer to a specific number of seats and a hard deadline, making the deal feel exclusive and time-sensitive without sounding pushy.

By pairing vivid destination imagery with playful, conversational copy that references seasonal contrasts, like winter sun in Sharm el Sheikh or snowy Rovaniemi, it emotionally connects with diverse traveler aspirations.

Add a countdown timer near the CTA to visually reinforce urgency, the current text-based deadline lacks real-time pressure that could boost conversion rates during the final hours. • Include a short testimonial or social proof snippet near the offer section, such as 'Over 5,000 travelers booked in the first 24 hours', to build trust and validate the offer’s popularity.

This email aims to drive immediate bookings for February half-term holidays by highlighting time-sensitive discounts, family-friendly perks like free kids’ places, and curated resort picks that promise memorable, budget-friendly escapes.

The email brilliantly frames the February half-term as a solved problem, not just a date on the calendar, by positioning easyJet as the stress-free solution for family getaways with savings and kid-friendly perks baked in.

By leading with a bold, emotionally resonant headline, 'February Half Term Sorted', the campaign instantly alleviates planning anxiety and positions the brand as a trusted partner in creating effortless, joyful family memories.

Add a countdown timer near the top or beside the 'Book now' CTA to visually reinforce the urgency of the sale ending on 3/26, which could significantly boost conversion by leveraging scarcity psychology. • Include a short testimonial or social proof snippet under each resort description, even just one line like '92% of families rated this resort 5 stars', to reduce perceived risk and increase trust in the curated picks.