Fortune campaign emails worth copying

This email aims to position Fortune as a thought leader in corporate trust and governance by featuring an exclusive interview with SAP’s chief trust officer, while subtly promoting PwC’s ESG insights and encouraging newsletter subscriptions through credibility-driven content.

Fortune masterfully leverages executive authority by spotlighting SAP’s chief trust officer, transforming abstract values like privacy and transparency into tangible, operational strategies that resonate with enterprise decision-makers seeking governance frameworks.

The email strategically embeds a soft PwC promotion within a value-driven ESG report offer, aligning brand partnerships with reader interests without disrupting the editorial tone, making sponsorship feel like a natural extension of the content’s mission.

The primary CTA 'Subscribe' appears only once at the bottom in a low-contrast gray button; adding a sticky or mid-content CTA with higher visual weight (e.g., orange accent matching the header) would capture attention earlier in the scroll journey. • The 'Impact Report' section, while relevant, lacks urgency or personalization, adding a dynamic element like 'Join 12,000+ leaders who read this weekly' or a countdown to the next issue would increase conversion momentum.

This email aims to spark thoughtful discussion among finance and sustainability leaders about the evolving relevance of the term 'ESG' in corporate communications, while positioning Fortune as a trusted source for nuanced, executive-level insights on shifting business terminology and regulation.

The email smartly opens with a provocative, industry-relevant question that immediately hooks its target audience, CFOs and sustainability officers, by validating their real-time strategic dilemma around ESG terminology and its investor-facing implications.

By weaving direct executive quotes from Walmart, GE, and Colgate-Palmolive into the narrative, the email builds instant credibility and transforms abstract debate into tangible, peer-driven insight that readers can relate to and reference in their own boardroom conversations.

The primary CTA 'Read more on Fortune.com' is buried at the bottom and lacks urgency or value proposition, consider adding a secondary, contextually relevant CTA above the chart (e.g., 'Download the full KPMG tech report') to capture mid-funnel interest. • The 'Subscribe To Eye on A.I.' section feels disconnected from the ESG theme, either reframe it to tie AI’s role in ESG reporting or replace it with a related offer (e.g., 'Get our ESG terminology guide for CFOs') to maintain thematic cohesion and conversion intent.

This email aims to inform CFOs and finance leaders about the evolving workplace dynamics as employees return to offices, while positioning Fortune as a thought leader by offering data-driven insights, executive updates, and actionable strategies for navigating hybrid work models in uncertain economic times.

The email smartly anchors its message in timely, data-backed trends, like the September return-to-office surge and employee preference for flexibility, making the content feel urgent, relevant, and grounded in real-world behavior rather than abstract theory.

By weaving in executive quotes, third-party research, and sector-specific data like Morgan Stanley’s E-Trade rotation chart, the email builds credibility and authority without overwhelming the reader, striking a balance between journalism and strategic insight for C-suite audiences.

The primary CTA 'Read more on Fortune.com' is buried at the bottom and lacks urgency or benefit-driven language; repositioning it above the fold with a value-focused phrase like 'Unlock the data behind the return-to-office trend' would increase click-throughs. • The email lacks a clear visual hierarchy between sections, especially between the 'Big deal' and 'Going deeper' segments, making it harder for readers to skim; adding subtle dividers, icons, or bold subheaders would improve scannability and retention.

This email aims to inform finance professionals about the CFOs featured on Fortune’s 2023 Most Powerful Women in Business list while reinforcing Fortune’s authority in business journalism. It also seeks to drive engagement through content partnerships, newsletter sign-ups, and deeper exploration of Fortune’s analytics and reporting.

The email strategically spotlights high-impact CFOs with concise, narrative-driven bios that humanize leadership while showcasing measurable business outcomes, perfect for engaging finance audiences who value both storytelling and hard metrics.

By embedding a Workday-sponsored content block, the email seamlessly blends editorial authority with brand partnership, offering readers valuable industry insights without disrupting the core message or compromising credibility.

The primary CTA 'SUBSCRIBE' is buried at the bottom after multiple content blocks; relocating a secondary CTA above the 'Going deeper' section would capture attention while readers are still engaged with high-value content. • The 'Big deal' section references a report but doesn’t clearly link to it, adding a direct 'Download the FIS Global Innovation Report' button would convert passive interest into actionable engagement aligned with the campaign’s educational goal.

This email aims to inform readers about a critical disconnect between employee sentiment and managerial self-perception regarding leadership effectiveness, while positioning Fortune as a thought leader in workplace analytics and executive insight. It also drives engagement through a data-driven offer and newsletter subscription.

Fortune masterfully opens with a provocative, data-backed headline that immediately surfaces a painful organizational truth, only 28% of employees would recommend their boss, creating instant relevance and urgency for HR and executive readers who need to diagnose leadership gaps.

The email strategically embeds a high-value, gated offer, access to the Global 500 dataset, within a narrative about managerial failure, turning a sobering insight into a compelling lead generation tool that appeals to C-suite decision-makers seeking competitive intelligence.

The primary CTA 'Download now' is buried mid-email and visually underwhelming; it should be repeated above the fold with stronger visual contrast and urgency cues like 'Get the Global 500 Data Before It’s Gone' to increase conversion from the core audience. • The email lacks personalization tokens or dynamic content, adding the recipient’s name or company industry in the intro could increase relevance, especially since the data speaks directly to managerial performance, which varies by sector.

This email aims to inform readers about SoftBank’s strategic pivot toward AI investments after a period of financial losses, while also positioning Fortune as a trusted source for deep venture capital and tech industry analysis. It seeks to drive engagement through curated deal summaries and a subscription prompt for AI-focused content.

The email masterfully frames SoftBank’s strategic retreat from rapid-fire investing as a thoughtful recalibration toward high-potential AI ventures, transforming potential weakness into a narrative of disciplined, future-focused leadership.

By embedding specific financial metrics, like 343 portfolio companies losing value and $6.3 billion in cumulative losses, the email builds credibility through transparency, making the pivot feel data-driven rather than reactive or defensive.

Add a visual timeline or progress bar near the top showing SoftBank’s shift from ‘speed’ to ‘AI focus’ over the past 3 years, this would reinforce the strategic narrative with a digestible, scannable graphic. • Reposition the ‘Sign Up Today’ CTA higher in the email, perhaps after the first major insight about Masayoshi Son’s directive, to capture attention while the reader is most engaged with the core story.

This email aims to inform CFOs and finance leaders about strategic brand reboots, AI investment trends, and executive leadership changes while positioning Fortune as a thought leader in finance and corporate strategy. It also drives engagement through event promotion and content deep dives.

The email masterfully ties pop culture nostalgia, like Barbie and Care Bears, to high-stakes corporate strategy, making complex financial concepts feel accessible and timely for C-suite readers who appreciate cultural relevance in business analysis.

By embedding a data-rich bar chart on AI spending by industry, the email transforms abstract trends into concrete, visually digestible insights that empower finance leaders to benchmark their own investment strategies against peer organizations.

The primary CTA 'Read more on Fortune.com' is buried at the bottom and lacks urgency or value proposition; reposition it above the fold with a benefit-driven variant like 'Unlock the ROI Playbook for Brand Reboots' to increase click-throughs. • The 'Fortune’s Impact Initiative' event promotion lacks visual hierarchy and social proof; add a countdown timer or attendee badge (e.g., 'Join 500+ CFOs') to create FOMO and improve registration conversion.

This email aims to inform subscribers about a major shift in U.S. crypto policy leadership and its potential implications for stablecoin legislation, while also reinforcing Fortune Crypto’s authority on Washington’s regulatory landscape.

The email brilliantly frames political upheaval as a strategic inflection point for crypto policy, transforming a personnel change into a narrative about legislative momentum and market opportunity.

By weaving in colorful insider anecdotes and personality-driven details, like the 'electronics-free courthouse' and 'glow-up' courtroom sketches, it humanizes dense policy topics and keeps readers emotionally invested in the story.

Add a visual timeline or flowchart near the top to map out the leadership changes and their potential impact on crypto bills, this would help readers quickly grasp the stakes without wading through dense paragraphs. • Reposition the 'SUBSCRIBE' CTA higher in the email, perhaps after the hero section or alongside the meme, to capture attention while reader interest is highest, rather than relegating it to the bottom.

This email aims to inform finance and venture capital professionals about CalSTRS’s strategic shift toward emerging venture managers by appointing Sapphire Partners, while also showcasing recent venture deals, private equity moves, and industry trends to reinforce Fortune’s authority in financial journalism.

Fortune masterfully frames CalSTRS’s pivot as a strategic industry signal, not just a fund move, positioning it as a must-watch trend for LPs and emerging managers alike, which elevates the story from news to insight.

The inclusion of a clean, data-backed IRR chart visually reinforces the performance argument for emerging managers, making complex financial outcomes instantly digestible and lending credibility to the narrative without overwhelming the reader.

The primary CTA 'Subscribe' appears only at the bottom after a long scroll, reducing conversion potential; placing a sticky or mid-content CTA button would capture interest while readers are still engaged with the high-value content. • The 'Venture Deals' section lists numerous companies without visual hierarchy or filtering, adding icons, tags (e.g., 'AI', 'Climate'), or a sortable table would help readers quickly identify relevant deals and improve scanability.

This email aims to inform readers about the critical risks of generative AI hallucinations while positioning Fortune as a trusted source for strategic, enterprise-level AI insights. It encourages continued engagement through subscription and deeper content exploration.

Fortune masterfully frames AI’s hallucination problem not as a technical glitch but as a strategic business risk, aligning the issue with C-suite concerns around governance, liability, and competitive positioning to drive urgency and relevance.

By weaving in high-profile voices like Sam Altman and Emily Bender alongside real-world examples like Meta’s BlenderBot, the email builds credibility through authoritative sourcing while making abstract AI risks feel immediate and tangible to business leaders.

The primary CTA 'SUBSCRIBE' appears only once in a visually isolated footer banner; adding a secondary, contextually relevant CTA like 'Get the Full Global 500 Dataset' above the fold would capture interest while readers are most engaged with the AI risk narrative. • The 'A.I. IN THE NEWS' section lists multiple headlines without visual hierarchy or prioritization; using bolding, icons, or a 'Top Story' tag would help readers quickly identify the most urgent or relevant updates, improving scanability and retention.