Men's Health email designs from top brands
1. Well hello there, Jell-O!
Objective
This email aims to re-engage subscribers by celebrating nostalgic, comfort-food culture through Jell-O-themed content while subtly promoting seasonal recipes, home decor, and magazine subscriptions. It blends lifestyle inspiration with light commercial messaging to maintain brand relevance during the fall holiday season.
Why this works
The email brilliantly leverages retro nostalgia by spotlighting Jell-O’s comeback, turning a simple dessert into a cultural moment that feels both familiar and fresh, which emotionally resonates with readers who grew up with these treats.
How to implement
By weaving together seasonal themes, from Thanksgiving gratitude to pumpkin decor, the campaign creates a cohesive autumnal narrative that feels curated and intentional, making each article feel like part of a larger, comforting lifestyle story rather than isolated content.
Pro Tip
The primary CTA 'Subscribe Now' is buried at the bottom after multiple content blocks; moving a sticky or floating CTA button above the fold would capture attention from readers who scroll past the hero section without engaging further. • The Proactiv ad disrupts the email’s cozy, nostalgic tone, replacing it with a beauty product offer that feels off-brand; swapping it for a Jell-O recipe kit or seasonal baking tool would maintain thematic consistency and increase conversion relevance.
2. Hurry, there's only one color left of Ree's bestselling Dutch oven!
Objective
This email aims to drive immediate sales of a limited-color Dutch oven by creating urgency and highlighting its aesthetic appeal and affordability, while also engaging readers with recipe content and magazine subscription offers to build brand loyalty.
Why this works
The email masterfully combines product urgency with lifestyle content, using a limited-edition color to trigger FOMO while surrounding it with recipe inspiration that makes the product feel essential to the reader’s daily life.
How to implement
By placing the Dutch oven front and center with a bold price tag and emotional descriptor like 'gorgeous' and 'pretty pink,' the campaign taps into visual desire and perceived value, making the purchase feel both indulgent and practical.
Pro Tip
Replace generic 'Read More' CTAs with action-oriented text like 'Grab the Last Pink One!' or 'See Recipes Using This Pot' to better align with the urgency and product focus of the campaign. • Add a visible countdown timer or stock indicator near the Dutch oven image to reinforce scarcity and drive faster decision-making, especially since the subject line already implies limited availability.
3. Travis Kelce Is Already Dressing Like a Swiftie
Objective
This email aims to drive engagement and clicks by leveraging pop culture relevance, specifically Travis Kelce and Taylor Swift, to draw readers into Men’s Health content while subtly promoting product deals and brand partnerships. It balances entertainment with utility to keep subscribers interested and clicking through.
Why this works
The email opens with a culturally relevant, celebrity-driven hook, Travis Kelce dressing like a Swiftie, that instantly grabs attention and taps into trending conversations, making the content feel timely and shareable without sacrificing brand alignment.
How to implement
By blending lifestyle content with product promotions, like early sneaker deals and tech discounts, the email creates a natural flow where readers don’t feel sold to, but rather guided toward value, increasing the likelihood of both engagement and conversion.
Pro Tip
The primary CTA 'READ MORE' is overused and lacks urgency or differentiation, consider varying CTAs by section (e.g., 'Grab the Deal,' 'Start Your Workout,' 'See the Suits') to better match intent and improve click-through rates. • The ad for Fisher Investments interrupts the editorial flow and feels disconnected from Men’s Health’s core audience, consider replacing it with a branded content partnership or a health/finance hybrid topic to maintain thematic cohesion.
4. Alex thinks everyone needs this jacket for fall
Objective
The email aims to drive engagement and conversions by showcasing Alex’s personal product endorsements, particularly a fall jacket, while blending lifestyle content with promotional urgency to encourage immediate purchases.
Why this works
The email leverages personal endorsement by naming Alex as the source of product recommendations, which builds trust and makes the promotion feel authentic rather than purely commercial.
How to implement
By pairing product highlights with lifestyle context, like hiking in scenic mountains, the email subtly frames the jacket as essential for fall adventures, not just fashion or function.
Pro Tip
Replace generic 'Read More' CTAs with action-oriented phrases like 'Grab Yours Before They’re Gone' to better align with the urgency and product focus of the campaign. • Add a visual countdown timer or limited-quantity badge near the jacket hero section to reinforce scarcity and drive faster decision-making without relying solely on text.
5. Make Intermittent Fasting a Little Easier With These 5 Apps
Objective
This email aims to engage Men’s Health subscribers by delivering curated, lifestyle-relevant content that blends health tech tools with fashion, fitness, and finance tips, all while subtly promoting affiliate products and brand partnerships to drive clicks and conversions.
Why this works
The email smartly opens with a high-value, solution-oriented headline about intermittent fasting apps, immediately addressing a real pain point for health-conscious men and positioning the brand as a helpful curator, not just a content pusher.
How to implement
By mixing editorial-style content with shoppable product highlights and sponsored financial advice, the email creates a seamless blend of utility and commerce that feels native to the Men’s Health audience’s lifestyle, not forced or salesy.
Pro Tip
The primary CTA 'READ MORE' is generic and doesn’t reflect the unique value of each section, personalizing CTAs like 'Get the Fasting App List' or 'See the Top 10 Sneakers' would increase click-through intent by aligning with user curiosity. • The email lacks a clear visual hierarchy between editorial content and ads, adding subtle visual cues like 'Sponsored' tags or border treatments to Fisher Investments blocks would improve trust and reduce reader confusion about content intent.
6. Amazon Is Already Slashing up to 70% Off Menswear for Prime Day 2.0
Objective
This email aims to drive immediate clicks and conversions by alerting readers to Amazon’s Prime Day 2.0 menswear deals while positioning Men’s Health as a trusted curator of lifestyle and fashion finds. It also seeks to boost engagement through editorial-style product highlights and timely shopping advice.
Why this works
The email brilliantly blends urgency with editorial credibility by anchoring the Prime Day deals to a lifestyle narrative, not just discounts, but curated upgrades that align with the reader’s identity as a modern, health-conscious man.
How to implement
By featuring diverse product categories, from Halloween costumes to running shoes, the campaign avoids a narrow sales pitch and instead builds a holistic shopping experience that feels personalized, relevant, and emotionally resonant with the reader’s daily life.
Pro Tip
Add a countdown timer near the top to reinforce urgency for Prime Day 2.0, since the email mentions specific dates but lacks a dynamic visual cue to trigger immediate action. • Reposition the Fisher Investments ad, currently interrupting the product flow, to the footer or sidebar to maintain editorial momentum and avoid diluting the shopping-focused narrative with unrelated financial content.
7. Don't Miss This Special Offer From Men's Health!
Objective
This email aims to convert readers into subscribers by promoting a bundled offer of one year of print plus digital access to Men’s Health Magazine, emphasizing expert-backed content that helps men improve their physical, mental, and emotional well-being.
Why this works
The email effectively positions Men’s Health as a trusted authority by highlighting content from top experts and peer-reviewed research, which builds credibility and appeals to men seeking reliable, science-backed lifestyle guidance.
How to implement
By showcasing celebrity covers like Arnold Schwarzenegger and Jason Momoa, the campaign leverages aspirational imagery to emotionally connect with its audience, subtly implying that subscribing brings them closer to the strength and success these icons represent.
Pro Tip
Add a limited-time countdown timer near the CTA to create urgency, since the current design lacks any temporal pressure that could nudge hesitant subscribers to act immediately. • Include a short customer testimonial or subscriber quote near the second CTA to reinforce social proof, as the current version relies solely on authority and features without real-user validation.
8. Chris Hemsworth Has an Increased Risk of Alzheimer’s. He’s Fighting Back.
Objective
This email aims to drive engagement by leveraging Chris Hemsworth’s personal health story to draw readers into Men’s Health content, while also promoting product offers and subscriptions through strategically placed CTAs and sponsored content.
Why this works
Using a celebrity’s personal health vulnerability as the lead story creates immediate emotional resonance and positions the brand as a trusted source for serious, life-impacting wellness content rather than just fitness fluff.
How to implement
The email smartly balances editorial intrigue with commercial intent by placing product promotions and sponsored content alongside high-engagement articles, making monetization feel organic rather than disruptive to the reader’s journey.
Pro Tip
The hero section featuring Chris Hemsworth lacks a direct CTA to a dedicated landing page about his Alzheimer’s story, adding a ‘Learn How He’s Taking Action’ button would deepen engagement and track intent more effectively. • The product grid section promoting shampoos and watches feels visually disconnected from the health narrative, integrating a brief benefit statement like ‘Clinically shown to support hair density’ would strengthen relevance and conversion intent.