The complete Polaris Growth email collection
1. Join Us at the Leading eCommerce Event of 2026
Objective
This email aims to drive attendance to Webwinkel Vakdagen 2026 by positioning Polaris Growth as a key participant and growth partner, while encouraging recipients to secure a free ticket and connect with their team at the event.
Why this works
The email smartly frames the event as a must-attend milestone for anyone serious about eCommerce growth in 2026, creating urgency without being pushy by tying it to the recipient’s own roadmap.
How to implement
Including partner names like Leat and Omniconvert adds social proof and signals credibility, while mentioning Giraffe Coffee as a stand perk humanizes the brand and makes the experience feel more inviting and memorable.
Pro Tip
Add a subtle countdown timer near the CTA to create urgency around ticket availability, since the event date is fixed and early registration likely offers benefits or better networking access. • Include a brief bullet list of what attendees will gain (e.g., 'Meet 50+ growth agencies', 'Discover new tech tools', 'Get 1:1 strategy tips') to strengthen the value proposition beyond just 'great conversations'.
2. Happening today: The A/B Test Gameshow - will you win the €100?
Objective
To drive immediate sign-ups for a live, interactive A/B testing gameshow by leveraging urgency, gamification, and a €100 prize incentive, while positioning Polaris Growth as an authority in e-commerce experimentation.
Why this works
The email brilliantly frames a technical topic, A/B testing, as a high-energy gameshow, making complex e-commerce optimization feel accessible, entertaining, and worth attending even for casual learners.
How to implement
By featuring real brands like Rebuy and Clearer.io alongside the promise of revealing ‘what actually won,’ the campaign builds credibility through social proof while satisfying curiosity with a reveal-driven narrative.
Pro Tip
Add a countdown timer near the CTA to visually reinforce urgency, especially since the event is ‘happening today’, this would reduce hesitation and increase conversion among last-minute decision-makers. • Include a short testimonial or quote from a past attendee near the trailer to strengthen social proof, as the current email relies heavily on brand names but lacks human validation of the experience.
3. 🎯 The A/B Test Gameshow: Live CRO quiz + €100 prize pot
Objective
This email aims to drive registrations for a live, interactive CRO quiz called 'The A/B Test Gameshow,' where participants can test their conversion rate optimization skills and win a share of a €100 prize pot by correctly predicting which A/B test variant performed better.
Why this works
The email brilliantly frames learning as entertainment by turning CRO education into a gameshow format, making technical content feel accessible and exciting while still delivering real value through live A/B test analysis.
How to implement
By highlighting real brands like Clearer.io, Rebuy, and Gorgias as featured case studies, the email builds instant credibility and relevance for e-commerce marketers who recognize these names as industry leaders in growth tools.
Pro Tip
Add a countdown timer near the CTA to create urgency around the limited-time nature of the live event, especially since the prize pot rolls over only if no one scores perfectly, this could incentivize early signups. • Include a short bullet list under the trailer video explaining what attendees will learn (e.g., ‘How to read heatmap data,’ ‘Why button color impacts conversions’) to clarify educational ROI beyond just winning money.
4. ⏳ One week to go: ready to play The A/B Test Gameshow?
Objective
This email aims to drive last-minute registrations for Polaris Growth’s upcoming A/B Test Gameshow by highlighting its interactive, educational, and prize-driven format while positioning it as a must-attend event for CRO-focused growth professionals.
Why this works
The email brilliantly frames a technical CRO topic as an entertaining gameshow, using urgency and gamification, like live voting and a €100 prize pot, to transform a dry subject into a must-attend event that feels both fun and valuable.
How to implement
By name-dropping partner brands like Clearer.io, Rebuy, and Gorgias, the email leverages social proof to instantly validate the event’s credibility and attract their audiences, turning third-party trust into a powerful conversion driver without needing extra explanation.
Pro Tip
Add a countdown timer above the first CTA to visually reinforce the 'one week to go' urgency, making the time-sensitive nature of the offer impossible to ignore and increasing FOMO-driven registrations. • Include a short testimonial or quote from a past attendee near the top to humanize the event’s value, currently, the social proof relies only on brand names, which may not resonate as deeply with individual decision-makers.