The complete Propellant Media email collection
1. measure all your advertising channels in one dashboard
Objective
The email aims to position Propellant Media as a transparent, data-driven advertising partner by highlighting their comprehensive reporting capabilities that go beyond basic metrics like impressions and clicks. It seeks to build trust by encouraging prospects to evaluate agency accountability through sample reports.
Why this works
The email masterfully reframes the pain of fragmented reporting into a credibility test for agencies, turning a technical feature into an emotional lever that resonates with skeptical marketers who’ve been burned by superficial dashboards before.
How to implement
By listing specific, tangible insights, like which device types drive conversions or which keywords drive foot traffic, the email transforms abstract reporting promises into concrete business outcomes that speak directly to decision-makers’ operational concerns.
Pro Tip
Add a visual countdown timer or urgency indicator near the CTA to encourage immediate action, since the current static link lacks temporal motivation despite addressing time-sensitive marketing decisions. • Include a short testimonial quote or client logo beneath the sample report link to reinforce social proof, as the current section relies solely on logic without emotional validation from existing clients.
2. Download Our OTT Advertising Guide
Objective
This email aims to convert a warm lead into a qualified prospect by offering a valuable, educational resource, the OTT Advertising Guide, while positioning Propellant Media as a knowledgeable partner in geofencing and connected TV advertising.
Why this works
The email opens with personalization and gratitude, immediately building rapport by acknowledging the recipient’s prior interest in geofencing, which creates a natural segue into the OTT advertising offer without feeling salesy.
How to implement
By embedding compelling, data-driven statistics about OTT’s targeting precision and brand lift, the email transforms a simple guide download into a strategic business decision, making the CTA feel like an essential next step rather than a casual download.
Pro Tip
Add a subtle countdown timer or urgency trigger near the CTA (e.g., 'Download before Friday’s strategy session') to nudge immediate action without compromising the consultative tone. • Include a short, embedded testimonial or client quote near the stats section to reinforce credibility and reduce perceived risk, especially since the guide is positioned as a decision-making tool for selecting partners.
3. You know we have a programmatic & geofencing academy course rickie?
Objective
The email aims to inform existing clients and white label partners about Propellant Media’s new Academy course, positioning it as a valuable educational resource to help them succeed in programmatic and geofencing marketing. It encourages engagement by offering a sample module and reinforcing exclusivity to qualified partners.
Why this works
The email smartly personalizes the message by addressing the recipient by name and framing the Academy as a natural extension of Propellant Media’s commitment to client education, which builds trust and relevance before pitching the course.
How to implement
By listing specific, benefit-driven module titles like 'The Power & Accuracy Of Addressable (Household) Geofencing,' the email demonstrates tangible value and positions the course as a practical toolkit rather than just theoretical training, increasing perceived ROI for the reader.
Pro Tip
The primary CTA is buried in the body text and lacks visual emphasis; adding a bold, button-style CTA above the fold, such as 'Preview Module 19 Now', would significantly improve conversion by guiding the eye and reducing friction. • The email doesn’t clarify what ‘being a client, direct brand, or white label partner’ entails, adding a brief sentence or link defining eligibility (e.g., ‘Learn if you qualify’) would reduce confusion and prevent qualified leads from self-disqualifying prematurely.
4. So where are my geofencing/programmatic ads delivered
Objective
This email aims to educate the recipient about where geofencing and programmatic ads are delivered, specifically on mobile apps and websites, and to reinforce trust by showcasing real ad placements and partner ecosystems. It also seeks to position Propellant Media as a knowledgeable, transparent partner capable of executing high-impact campaigns.
Why this works
The email effectively bridges curiosity with credibility by first acknowledging a common client question, then immediately answering it with concrete examples of real ad placements across high-traffic apps and websites, which reduces skepticism and builds confidence in the platform’s reach.
How to implement
By visually anchoring the message with a bold, labeled section titled 'ADS DELIVERED ON MOBILE APPS & WEBSITES' and including annotated screenshots, the email transforms abstract advertising concepts into tangible, relatable experiences that help clients visualize campaign performance in real-world contexts.
Pro Tip
Add a secondary CTA button or link near the bottom of the email, such as 'Schedule a 15-Minute Demo', to capture interest from readers who’ve absorbed the educational content but aren’t ready to click the initial link, improving conversion flow without disrupting the message. • Include a brief testimonial or client quote next to the ad placement examples to humanize the data, e.g., 'Our campaign saw 3x ROI after targeting users near our dealership via Propellant’s geofencing', to strengthen persuasive impact and reduce perceived risk for new prospects.
5. So what is the true process of geofencing? 😕
Objective
This email aims to educate the recipient on the technical process of geofencing marketing while positioning Propellant Media as a knowledgeable, trustworthy partner capable of executing complex location-based campaigns across diverse industries.
Why this works
The email opens with a relatable, conversational tone that acknowledges a common industry confusion, immediately building rapport and signaling that the content will clarify a complex topic without jargon overload.
How to implement
By breaking down the geofencing process into five clear, sequential steps paired with a visual diagram, the email transforms an abstract concept into an easy-to-digest, memorable workflow that reinforces credibility through transparency.
Pro Tip
Add a secondary CTA button or link near the diagram that says 'See Real Campaign Results' to guide readers from education to social proof, reducing friction between understanding and trusting the service. • Include a short testimonial or client quote after the process explanation to reinforce credibility immediately after the educational content, rather than burying social proof in a later section.
6. The Advanced Guide To Geofencing Strategy
Objective
This email aims to position Propellant Media as a strategic thought leader in geofencing marketing by offering a high-value downloadable guide that educates prospects on building effective, industry-specific geofencing strategies, ultimately nurturing leads toward a consultation.
Why this works
The email immediately reframes geofencing from a tactical tool to a strategic imperative, positioning the brand as a consultant rather than a vendor, a powerful psychological shift that elevates perceived value and justifies the lead capture.
How to implement
By listing specific, pain-point-driven topics inside the guide, like why geofencing alone isn’t enough and how to integrate it with other channels, the email builds credibility and reduces skepticism by showing depth before the download, not after.
Pro Tip
Add a subtle visual hierarchy to the bullet points, such as icons or bolded keywords, to make the guide’s value proposition scannable and reduce cognitive load for time-poor readers who skim emails. • Include a short testimonial or client result snippet near the CTA to reinforce social proof, for example, ‘Used by 120+ agencies to increase foot traffic by 37%’, which would strengthen trust and urgency without adding clutter.
7. Geofence Households For Your Clients Utilizing 1st Party Data
Objective
This email aims to educate white label partners on how Propellant Media leverages first-party data to build hyper-targeted geofenced audiences for their clients, ultimately driving higher conversion rates through precision targeting and integrated media execution.
Why this works
The email brilliantly frames geofencing not as a tech gimmick but as a strategic extension of first-party data, making it feel both innovative and grounded in familiar marketing practices that partners already trust.
How to implement
By highlighting a 90% match rate and specific data variables like mortgage balance or first-time home buyer status, the message transforms abstract targeting into tangible, results-driven capabilities that resonate with performance-focused partners.
Pro Tip
Add a brief testimonial or case study snippet from a white label partner who saw measurable ROI using this geofencing + 1st party data approach, social proof would strengthen credibility and reduce perceived risk for new adopters. • Insert a visual timeline or flowchart showing how address lists become geofenced audiences within the platform, this would clarify the process for non-technical partners and reinforce the ease of integration into existing workflows.
8. If you're running Google Ads, would you let us audit your account rickie?
Objective
The email aims to position Propellant Media as a trusted expert in Google Ads by offering a personalized account audit, while subtly promoting their webinar and tools to nurture leads into deeper engagement with their services.
Why this works
Personalizing the subject line and opening with the recipient’s name immediately builds rapport and signals this isn’t a generic blast, which increases the likelihood of the reader feeling seen and willing to engage with the offer.
How to implement
Positioning the audit as a value-first gesture, rather than a sales pitch, creates psychological reciprocity, making the recipient more open to exploring the webinar and tools without feeling pressured to commit immediately.
Pro Tip
Add a secondary CTA button or link near the top of the email (e.g., 'Schedule Your Free Audit') to capture interest before the reader scrolls, since the only CTA is buried in the hero image and may be missed on mobile or in preview mode. • Include a short testimonial or client result snippet near the offer section to build social proof, since the email relies heavily on self-promotion, adding third-party validation would strengthen trust and reduce perceived risk for the recipient.
9. How does white label geofencing fit within your marketing funnel?
Objective
This email aims to educate white label partners on how geofencing and programmatic data targeting can be strategically placed within different stages of the marketing funnel, helping them better position these tools for client campaigns and improve customer acquisition outcomes.
Why this works
By mapping geofencing tactics to specific funnel stages, like Awareness, Consideration, and Loyalty, the email helps partners visualize how to position location-based targeting as a strategic, not just tactical, tool in client campaigns.
How to implement
The email smartly uses industry-specific analogies, like car dealerships versus restaurants, to show how the same technology can serve different goals, making abstract concepts feel tangible and actionable for partners.
Pro Tip
Add a visual CTA button beneath the funnel graphic labeled 'Download the Funnel Guide' to convert interest into a tangible asset, reinforcing the educational value and encouraging deeper engagement. • Include a short testimonial or case study snippet from a white label partner who successfully implemented this funnel strategy, to build social proof and demonstrate real-world application.
10. Here's our geofencing marketing implementation process rickie
Objective
This email aims to educate the recipient, Rickie, on Propellant Media’s step-by-step geofencing and programmatic display campaign implementation process while encouraging engagement through video and downloadable resources to build trust and move toward conversion.
Why this works
The email smartly breaks down a complex technical process into a visual 7-step timeline, making geofencing implementation feel approachable and structured for non-technical decision-makers who need clarity before committing.
How to implement
By embedding both a video and an infographic download, the campaign caters to different learning styles and increases engagement depth, subtly guiding the reader from awareness to consideration without overwhelming them.
Pro Tip
Add a clear primary CTA button above the fold, currently, the only CTA is buried mid-email as a hyperlink; a bold, contrasting button would improve conversion rates by reducing friction. • Include a short testimonial or client result near the timeline to reinforce social proof, the process feels authoritative but lacks emotional validation that could nudge hesitant prospects toward action.