Braze email designs from top brands
1. Jan 22 with Google Cloud: How to achieve real ROI with AI
Objective
This email aims to drive registrations for a Braze and Google Cloud co-hosted webinar by positioning AI as a practical, ROI-driven tool for marketers, not just a buzzword, and by highlighting expert-led insights that promise actionable business outcomes.
Why this works
The email frames AI not as a futuristic concept but as a measurable business lever, directly addressing marketer skepticism by promising clarity over hype and tying AI efforts to tangible outcomes like faster value realization and personalized customer experiences.
How to implement
By featuring high-credibility speakers from both Google Cloud and Braze, the email builds trust and authority, subtly signaling that this isn’t a sales pitch but a strategic conversation between industry leaders who understand the real-world challenges marketers face with AI adoption.
Pro Tip
Add a subtle countdown timer near the CTA to create urgency, since the event date is fixed and proximity can motivate procrastinators, especially since the email doesn’t currently signal how soon the webinar is happening. • Include a short, bulleted 'What You’ll Walk Away With' section under the speaker bios to reinforce tangible takeaways, helping readers visualize the ROI of attending and reducing decision friction for time-constrained marketers.
2. Experts break down real AI results
Objective
This email aims to drive engagement with Braze’s on-demand Forge 2025 content by showcasing real-world AI ROI case studies from industry leaders, encouraging recipients to watch sessions that demonstrate measurable business value from AI adoption.
Why this works
The email opens with a provocative, benefit-driven headline that immediately frames AI not as hype but as a measurable business lever, perfectly aligning with the audience’s need for ROI justification before investing time or budget.
How to implement
By featuring recognizable brand logos and named executives with clear titles, the email builds instant credibility and social proof, making the content feel authoritative and trustworthy without requiring the reader to dig for validation.
Pro Tip
Add a subtle countdown timer or urgency indicator near the CTA to encourage immediate action, since the content is evergreen but the email’s goal is to drive near-term engagement with the on-demand hub. • Include a short, embedded video preview or animated thumbnail of one speaker’s key insight to increase visual engagement and reduce the cognitive load of deciding whether to click ‘Watch now.’
3. On our wishlist? Happy, loyal customers in 2026
Objective
This email aims to drive registrations for a Braze webinar focused on building lasting customer loyalty through relevance, emotion, and technology, positioning Braze as a strategic partner for 2026 customer retention goals.
Why this works
The email opens with a personalized greeting and a provocative question that immediately taps into the reader’s desire for repeat customers, making the value proposition feel urgent and relevant rather than promotional.
How to implement
By teasing a 'spoiler' upfront, that loyalty isn’t just about discounts, the email creates curiosity and positions the webinar as a source of deeper, strategic insight rather than surface-level tactics, elevating perceived value.
Pro Tip
Add a countdown timer near the CTA to create urgency, especially since the webinar date is fixed, this would leverage FOMO and increase conversion without altering the core message. • Include a short bullet or icon highlighting the webinar’s duration or format (e.g., '60-min live session + Q&A') to reduce friction for time-sensitive decision-makers and clarify the time investment required.
4. Don’t miss it: Tips from SoFi on better-performing emails
Objective
This email aims to drive registrations for a Braze webinar featuring SoFi’s email marketing experts, positioning the event as a timely, high-value opportunity to improve email performance through personalization and dynamic content.
Why this works
The email frames the webinar as an exclusive, time-sensitive opportunity by addressing the recipient by name and implying urgency without being pushy, which builds psychological ownership and increases registration likelihood.
How to implement
By spotlighting a recognizable brand like SoFi alongside Braze’s internal experts, the email leverages social proof and cross-brand credibility to validate the value of the content, making it more compelling for busy marketers to prioritize.
Pro Tip
Add a countdown timer or 'seats filling fast' indicator near the CTA to reinforce urgency and reduce procrastination, especially since the email mentions 'it’s not too late' but lacks visual reinforcement of scarcity. • Include a short testimonial or quote from a past attendee near the bullet points to build trust and social validation, helping hesitant readers overcome skepticism about the webinar’s real-world applicability.
5. Is your AI strategy stuck on speed?
Objective
This email aims to position Braze as a strategic AI partner by encouraging marketers to move beyond basic automation and download a guide that demonstrates how AI drives deeper engagement and measurable ROI. It targets decision-makers ready to evolve their AI strategy from tactical to transformational.
Why this works
The email brilliantly reframes AI not as a productivity tool but as a strategic growth engine, helping marketers shift their mindset from efficiency to effectiveness, which is exactly the mental pivot needed to justify deeper investment and executive buy-in.
How to implement
By using a bold, benefit-driven headline paired with a visually layered hero graphic that implies motion and transformation, the design subtly reinforces the message that AI should accelerate strategy, not just tasks, making the value proposition instantly intuitive and emotionally resonant.
Pro Tip
Add a subtle countdown timer or urgency indicator near the CTA to nudge procrastinators, since the guide promises strategic impact, implying limited-time access or early-adopter insights could increase conversion without compromising the premium tone. • Include a short, real-world stat or client result (e.g., ‘Brands using this framework saw 37% higher engagement’) in the education section to ground the abstract promise of ‘strategic impact’ in tangible proof, strengthening credibility and reducing perceived risk.
6. A less-is-more approach to AI ROI—2 days away
Objective
The email aims to drive registrations for an upcoming webinar by positioning AI ROI as achievable through focused, strategic implementation rather than overcomplication, leveraging credibility from Google Cloud and Braze leadership.
Why this works
The email smartly frames AI ROI not as a complex tech challenge but as a strategic brand outcome, making it accessible to non-technical decision-makers who care about measurable business impact over technical jargon.
How to implement
By spotlighting a Google Cloud executive alongside Braze’s CTO, the email builds instant credibility and signals enterprise-grade insights, which reassures prospects that the content will be both practical and authoritative.
Pro Tip
Add a countdown timer near the CTA to create urgency, since the event is only two days away, this would visually reinforce the time-sensitive nature of the offer and reduce procrastination. • Include a short testimonial or stat from a past attendee near the bullet points to social-proof the value, helping hesitant prospects overcome skepticism about webinar ROI.
7. Are you maximizing your AI potential? Start with your data.
Objective
This email aims to drive engagement with Braze’s on-demand FORGE 2025 session by positioning AI success as rooted in data quality, encouraging recipients to watch the session to understand their AI maturity journey and unlock scalable personalization.
Why this works
The email effectively reframes AI not as magic but as a data-powered discipline, which builds credibility and lowers the intimidation factor for marketers who may feel overwhelmed by AI hype.
How to implement
By introducing a clear maturity model with defined phases, from experimentation to agentic personalization, the email gives readers a structured, actionable roadmap they can apply to their own AI journey.
Pro Tip
Add a short video preview or speaker quote above the 'Play video' button to reduce friction and give users a taste of the content before committing to watch. • Include a subtle progress bar or milestone indicator (e.g., '87% of marketers are still in Phase 1') to create urgency and personalize the maturity framework for the reader.
8. The AI-curated inbox is here
Objective
This email aims to position Braze as a forward-thinking leader in AI-powered customer engagement by showcasing practical use cases, educational resources, and real-world success stories that demonstrate tangible business impact. It encourages readers to explore tools and guides that help them implement smarter, more personalized messaging strategies.
Why this works
The email opens with a bold, benefit-driven headline that immediately signals value, 'Power deeper personalization with RCS, Banners, and Canvas Context', which hooks the reader by promising actionable outcomes rather than just features, making it instantly relevant to marketing decision-makers.
How to implement
Each content block pairs a compelling customer story or educational insight with a visually distinct brand logo and a clear CTA, creating a rhythm that guides the reader through varied content types while maintaining consistent conversion intent without overwhelming the user with too many choices at once.
Pro Tip
Add a subtle visual hierarchy or numbered progression (e.g., 'Step 1: Learn, Step 2: Apply, Step 3: Scale') to guide the reader through the content blocks, reinforcing the journey from education to activation and making the email feel more like a curated experience rather than a list of resources. • Include a micro-testimonial or stat snippet directly under the hero CTA (e.g., '92% of users who downloaded this guide implemented at least one campaign within 2 weeks') to reduce friction and increase perceived urgency or social proof right at the point of conversion.
9. Next week: Big shifts in consumer behavior, decoded
Objective
This email aims to drive registrations for a Braze webinar by highlighting upcoming consumer behavior shifts in 2026, positioning the event as essential for marketers seeking to understand evolving brand loyalty and engagement strategies.
Why this works
The email opens with a personalized greeting and immediately frames the webinar as a must-attend event by linking consumer behavior shifts to brand loyalty, a smart emotional hook that speaks directly to marketers’ core concerns about retention and relevance.
How to implement
By listing three specific, benefit-driven talking points, emotional loyalty strategies, engineered surprise, and simplified choices, the email gives recipients clear, tangible reasons to register, transforming abstract trends into actionable marketing insights they can’t afford to miss.
Pro Tip
Add a subtle countdown timer near the CTA to create urgency, since the webinar is only ‘next week’, this would leverage FOMO and nudge procrastinators to register immediately rather than delay. • Include a short testimonial or stat from a past attendee (e.g., ‘92% of attendees said this helped them refine their 2025 strategy’) to build social proof and reduce perceived risk for first-time registrants.
10. 2026 trends marketers can’t afford to miss
Objective
This email aims to drive registrations for a Braze webinar by positioning it as an essential resource for marketers preparing for 2026 consumer trends, leveraging expert credibility and timely insights to create urgency and relevance.
Why this works
The email opens with a bold, future-focused subject line and headline that immediately signals strategic value, making it impossible for forward-thinking marketers to ignore the urgency of preparing for 2026 consumer shifts.
How to implement
By spotlighting a named industry expert with a compelling bio and photo, the email builds instant credibility and transforms a generic webinar into a must-attend event led by a recognized authority in trend forecasting.
Pro Tip
Add a countdown timer near the CTA to visually reinforce urgency, especially since the event date is fixed and proximity can motivate last-minute registrants who need a nudge. • Include a short testimonial or stat from a past attendee near the speaker bio to strengthen social proof and reduce perceived risk for new registrants unfamiliar with Vicki Loomes or TrendWatching.