Hawaii Business Magazine email gallery from real brands
1. Today's Hawai‘i News P.M. 10/4 - More than $17M for mental health support after Maui wildfires
Objective
To deliver timely, curated local news and business insights to Hawaii professionals while promoting engagement with Hawaii Business Magazine’s events, content, and subscription offerings. The email aims to reinforce the brand’s authority and relevance in Hawaii’s business community.
Why this works
The email smartly blends urgent local news with evergreen business value, positioning Hawaii Business Magazine as both a trusted news source and a strategic partner for professionals navigating post-disaster recovery and economic shifts.
How to implement
By embedding event promotions and educational content within news updates, the campaign avoids sounding salesy while naturally guiding readers toward deeper engagement, making the CTA feel like a logical next step rather than a hard sell.
Pro Tip
The CTA ‘Subscribe for just $2 per month’ appears too late in the flow; relocating it to the top or mid-funnel after the first compelling headline would capture attention while reader interest is highest. • The ‘Today’s Hawai‘i View’ photo section lacks a clear purpose, adding a short caption or quote tying the image to a current news theme (e.g., resilience, recovery) would strengthen emotional connection and content cohesion.
2. Today's Hawai‘i News A.M. 10/4 - Hawai‘i governor sticks to reopening West Maui to tourists next week
Objective
This email aims to deliver timely, curated news updates to subscribers while reinforcing Hawaii Business Magazine’s role as a trusted source for local business and community developments across the Hawaiian islands. It also subtly promotes engagement with their content, events, and publications.
Why this works
The email strategically opens with a high-impact, emotionally resonant headline about West Maui’s reopening, immediately anchoring readers in the most relevant local issue while signaling the publication’s authority on island-wide policy and tourism dynamics.
How to implement
By segmenting news by island, O‘ahu, Hawai‘i Island, Maui County, Kaua‘i, the email delivers hyper-localized value that caters to readers’ geographic interests, increasing relevance and encouraging deeper engagement with stories that directly affect their communities.
Pro Tip
The primary CTA ‘Click here to jump to the 2023 Most Profitable list!’ is buried mid-email and visually underwhelming; reposition it as a bold, color-contrasted button in the hero section to increase conversion and align with the magazine’s business-focused branding. • The footer’s social media links are presented as plain text without icons or visual hierarchy, reducing their discoverability; replacing them with branded, clickable social icons would improve engagement and reinforce cross-platform presence.
3. Today's Hawai‘i News A.M. 1/2 - Federal Ruling Blocks Hawaiʻi’s Climate Change Tourist Tax on Cruise Ships
Objective
To deliver timely, localized business and civic news to Hawaii residents and stakeholders, reinforcing Hawaii Business Magazine’s role as a trusted source for daily insights that impact the islands’ economy, policy, and community life.
Why this works
The email opens with a bold, policy-driven headline that immediately signals relevance to business leaders and policymakers, creating urgency by anchoring the story in a federal legal ruling that directly impacts tourism and revenue streams in Hawaii.
How to implement
By segmenting headlines by island and including hyperlocal tags like 'Civil Beat' and 'Big Island Now,' the newsletter builds regional credibility and helps readers quickly identify stories that matter most to their specific community or business interests.
Pro Tip
The CTA 'Buy Single Issue >>' is buried at the bottom and visually underwhelming; reposition it as a sticky banner or floating button near the top with stronger visual contrast and persuasive copy like 'Get the Full Story, Subscribe Now' to boost conversion. • The email lacks a clear visual hierarchy for urgency or importance, consider adding a 'Top Story' badge or color-coded tags (e.g., red for breaking, blue for policy) to help readers instantly prioritize content based on impact or relevance.
4. Unlocking Leadership Mindsets, AI Innovation, and Wellness Wisdom at the Wahine Forum, Oct. 27
Objective
This email aims to drive registrations for the 16th Annual Wahine Forum by highlighting its unique blend of leadership, AI innovation, and wellness content, while showcasing influential female speakers to inspire professional and personal growth among attendees.
Why this works
The email brilliantly frames leadership not as a title but as a mindset accessible to everyone, which reframes the event as inclusive and empowering rather than exclusive or hierarchical, making it more appealing to a broader professional audience.
How to implement
By spotlighting AI innovation through a speaker with real-world client impact, like Google and Nike, the campaign grounds abstract tech trends in tangible business outcomes, helping skeptical professionals see the practical value of attending the session.
Pro Tip
The primary CTA 'Register button' is visually underwhelming and lacks urgency; replacing it with a bold, color-contrasting button labeled 'Secure Your Seat Before Rates Increase' would better leverage FOMO and improve conversion. • The ticket pricing section is buried at the bottom and lacks visual hierarchy; moving it higher with a clear comparison table (individual vs. group vs. book bundle) would reduce friction and help attendees quickly identify the best value option.
5. Tickets still available for Need to Know Event, 9/20 - Addressing the Critical Shortage of Workforce Housing in Hawai‘i
Objective
This email aims to drive registrations for a timely, in-person event addressing Hawaii’s urgent workforce housing crisis by leveraging the credibility of expert panelists and the urgency of recent wildfires. It positions the event as a solutions-oriented forum for community and business leaders to engage in meaningful dialogue.
Why this works
The email smartly anchors its urgency in a recent, emotionally resonant event, the Maui wildfires, to immediately validate the importance of the housing conversation and motivate attendance from stakeholders who may have previously viewed the issue as abstract or distant.
How to implement
By prominently featuring headshots and professional titles of each panelist, the campaign builds instant credibility and signals high-caliber discourse, which reassures busy professionals that their time will be well spent and that the event offers actionable, authoritative insights rather than generic commentary.
Pro Tip
Add a countdown timer or urgency indicator near the CTA (e.g., 'Only 24 seats left') to amplify FOMO, since the email mentions 'tickets still available' but doesn’t visually convey scarcity or time sensitivity that could nudge procrastinators to act immediately. • Include a brief bullet-point list of key takeaways or discussion topics the panel will cover, such as 'Zoning reform,' 'Public-private partnerships,' or 'Funding models', to give prospects a clearer value proposition and help them justify attendance to their managers or teams.
6. Start the new year smarter with Hawaii Business
Objective
This email aims to convert readers into annual subscribers by positioning Hawaii Business Magazine as an essential tool for career and business growth in Hawaii, leveraging a New Year’s resolution hook and a limited-time 50% discount to drive urgency.
Why this works
The email brilliantly ties the subscription offer to New Year’s resolutions, making the purchase feel like a strategic, self-improvement investment rather than just a media buy, which elevates perceived value and emotional resonance.
How to implement
By framing the magazine as a tool for staying ahead of the market and spotting opportunities early, the copy transforms passive reading into active professional development, appealing directly to ambitious Hawaii-based leaders and entrepreneurs.
Pro Tip
Add a subtle countdown timer or 'limited-time offer' badge near the CTA to reinforce urgency, since the 50% savings is time-sensitive but currently lacks visual reinforcement that triggers immediate action. • Include a short testimonial or quote from a recognizable Hawaii business leader who credits the magazine for their success, this would strengthen social proof and make the value proposition more tangible for skeptical readers.
7. Today's Hawai‘i News P.M. 2/24 - HMSA Proposal: Hawaiʻi Health Care Could See Radical Transformation
Objective
To inform subscribers of Hawai‘i’s most pressing business, policy, and community developments while reinforcing the magazine’s role as a trusted local news source. The email also promotes engagement through event registrations and magazine subscriptions.
Why this works
The email strategically leads with a high-impact policy story about HMSA’s radical health care proposal, immediately capturing attention by highlighting how it could affect 760,000 residents, a powerful emotional and civic hook that aligns with the audience’s daily concerns.
How to implement
By integrating event promotions like 'Best Places to Work' and 'Hawaii Leadership Academy' directly into the news flow, the campaign subtly transforms readers into participants, turning passive consumption into active engagement without disrupting the editorial tone.
Pro Tip
The primary CTA 'Read More >>' is visually underwhelming and lacks urgency; replacing it with action-oriented micro-copy like 'See How This Affects You' or 'Register Before Spots Fill' would better align with the campaign’s goal of driving engagement. • The email lacks a clear visual hierarchy for sponsored content, blending ads like 'Best Places to Work' with editorial stories risks diluting trust; adding subtle visual separators or labels like 'Sponsored Feature' would preserve editorial integrity while honoring advertisers.